There are multiple publishers who generate leads for an institution which may not have a unified,
comprehensive tool. This results in higher duplication of leads and thereby, increases marketing
spends and worsens conversion rates.
The Solution: Mutually Exclusive Impact (MEI)
A comprehensive dashboard that gives a clear visibility
of the exclusive impact of a publisher in your admissions.
Know the exclusive impact of a publisher in each step of your admission process.
Attribute leads to non-editable Primary, Secondary, and Tertiary sources
Identify sources who provide unique leads (leads that only have a Primary source)
Learn how many of them have submitted an application form, made the requisite
payment, and got enrolled from each source
Get absolute transparency, accountability, and merit-based attribution of your
publishers and measure their performance with unique MEI number and percentage
The Performance Evaluator: Campaign Manager
No need to make speculations about your marketing campaigns any more. With Campaign Manager, you
get to track your campaigns in real time and thereby optimize your marketing spends. Since you
get the transparency to observe your publishers’ and agencies’ performance, you can evaluate
them based on your preferred parameters using Advanced Filters and Dashlets.
You can further do drill-down and comparative benchmarking analysis across campaigns and
publishers to improve the efficiency of your campaigns and ultimately your conversions.
A Looking Glass: Publisher Panel
Bringing the publishing publishers in sync with the institutions is of utmost importance. With
Publisher Panel, all your
publishers or lead generation publishers are empowered to view detailed metrics of their
and optimize their
campaigns so they can provide quality leads to your institution.
After reading this eBook, you will be able to:
Optimize marketing spends and RoI
Improve quality flow of leads
Gauge Mutually Exclusive Impact of publishers in your admissions
Improve efficiency of counsellor teams
Make informed decisions to improve admission processes