The Admission Management Software That Fills Your Seats
Stop losing enrolments to scattered tools and manual follow-ups. Meritto unifies your entire inquiry-to-enrolment journey — so your teams attract, engage, and enrol more, faster.
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Your Admissions Team Deserves Better
Sound familiar? These are the challenges we permanently eliminate.
Leads scattered across WhatsApp, Excel & multiple portals
Centralise every lead from 50+ sources — Google, Meta, portals, walk-ins — into one unified dashboard with complete tracking.
Counselors burning hours on manual calls & follow-ups
Automated WhatsApp, email, and SMS sequences engage thousands of leads 24/7 — so your team focuses only on qualified conversations.
Clunky, offline, or error-prone application forms
Build advanced branded forms with built-in payment collection, document upload, and real-time status tracking for every applicant.
Zero visibility into funnel performance & team productivity
100+ real-time reports give management instant clarity on lead-to-enrolment conversion, ROI per channel, and counselor performance.
GD-PI, merit lists & fee collection are manual nightmares
Automate slot booking, GD-WAT-PI scheduling, merit lists, document verification, and token fee management — fully paperless.
Students dropping off due to poor communication & experience
Niaa — Meritto’s AI chatbot — engages students 24/7 on your website & WhatsApp, answering queries and capturing leads automatically.
One Platform. Every Step of the Journey.
From the first inquiry to the final enrolment — connected, automated, and unified on a single platform.
Attract
Capture leads from ads, portals, walk-ins, events & chatbots
Engage
Nurture with automated WhatsApp, email, SMS & IVR campaigns
Apply
Streamline with smart forms, portals & online fee collection
Evaluate
Automate GD-PI, merit lists, doc verification & results
Enrol
Confirm seats, collect fees & onboard students seamlessly
A Complete Suite Built for Education
Every module is purpose-built for educational admissions — not adapted from a generic CRM.
India’s Most Advanced Education CRM
Drive conversions with a CRM designed from the ground up for educational institutions. Personalise every touchpoint and nurture thousands of students simultaneously.
- Centralise leads from 50+ sources — Google, Meta, portals, walk-ins
- Smart lead scoring & automatic counselor assignment
- Multi-channel nurturing — WhatsApp, Email, SMS, IVR, RCS
- Campaign management with ROI tracking per source
- Strategic remarketing to re-engage cold leads
- 100+ reports for management, marketing & admissions teams
Smart Application Automation
Give students an experience they’ll love. Build advanced branded forms with logic, payments, and real-time status — without any code.
- Drag-and-drop form builder with conditional logic
- Branded student admission portal with real-time status
- Integrated payment gateway — collect application fees online
- Bulk application manager with smart filters & actions
- Automated query management & student support ticketing
- Application analytics & drop-off funnel reports
Post-Application Automation
Eliminate the chaos of GD-PIs, merit lists, and document verification. Run your entire post-application process online — or virtually.
- GD-WAT & PI planning with online slot booking
- Automated merit list & shortlist generation
- Online scoring and evaluation by panelists
- AI-powered DocVerify for document verification
- Automated result declaration & communication
- Token fee collection & refund management online
Admissions On the Go
Your counselors and management shouldn’t be desk-bound. The Meritto mobile app puts full admission power in the palm of their hands.
- Full CRM access — view, call, update leads on mobile
- Real-time admission health dashboards for management
- Track counselor activity & team performance live
- One-tap calling, WhatsApp messaging & email
- Offline mode — works without internet
- Available on iOS and Android
Seamless Integrations Ecosystem
Meritto connects with everything you already use. Plug in your existing tools and centralise data without disrupting workflows.
- 50+ lead portals — Shiksha, Careers360, CollegeDekho & more
- WhatsApp Business API, cloud telephony (Knowlarity, Exotel)
- Payment gateways — Razorpay, PayU, Paytm, CCAvenue
- ERP / SIS integrations — SAP, Oracle, custom ERP
- Exam platforms — CAT, GMAT, GRE, SAT, CUET
- Aadhaar & DigiLocker for document verification
Everything You Need to Grow Enrolments
Purpose-architected for scale — from 100 applications to 1 lakh, the platform grows with you.
Unified Lead Database
Every inquiry from every source — digital, offline, events — in one searchable database with zero duplicates.
WhatsApp Business API
Send bulk broadcasts, automated drips, and two-way conversations on the channel your students actually use.
Smart Lead Scoring
AI-powered scoring ranks leads by intent and fit — so counselors always know who to call first to maximise conversions.
Online Fee Collection
Accept application fees, token fees & full tuition online with 10+ gateways, automated receipts & reconciliation.
Real-Time Analytics
100+ pre-built reports covering management dashboards, counselor productivity, channel ROI, and funnel drop-off analysis.
Niaa — AI Chatbot
Intelligent admission chatbot on your website & WhatsApp that captures leads, answers FAQs, and books demos round the clock.
Trusted by Leaders in Education
“Meritto is the numero uno for all application management solutions for any university in India — and maybe the world too. The platform handles scale that no other tool can match.”
“We moved from our internal ERP to Meritto’s cloud. From onboarding to staff training, they made this transition completely smooth and effortless.”
“Meritto transformed how we handle 50,000+ applications each cycle. Counselor productivity went up 3x and our conversion rate improved by nearly 25% in the first year.”
Frequently Asked Questions
Everything you need to know before booking your demo.
What exactly is Admission Management Software?
How is Meritto different from a generic CRM or ERP?
How long does it take to go live on Meritto?
Which types of institutions use Meritto?
Is Meritto DEB compliant for online degree programmes?
What kind of support does Meritto provide?
Ready to Transform Your Admissions?
Join 1,000+ institutions that have already made the switch. Get a personalised 30-minute demo tailored to your institution type and goals.