Meritto gives coaching & multi-center training institutes 360° control over every lead, every counsellor, and every center — from first enquiry to final enrollment.
Capture leads from all centers automatically — zero manual data sharing
Instantly route leads to the right counsellor at the right center
Nurture via WhatsApp, SMS, Email & AI Chatbot from one platform
Inbuilt fee collection with no-cost EMI — no third-party gateway
See Meritto in Action
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Trusted by leading coaching & training institutes
PhysicsWallah Vidyapeeth
Resonance
VMC Classes
Utkarsh Classes
Sri Chaitanya
CAT King
Jamboree
PW OnlyIAS
RICE Education
Engineers Academy
1000+
Institutions Globally
120M+
Enquiries Managed
1.6B+
Communications Done
3x
Faster Lead Response
Sound Familiar?
Running multiple coaching centers shouldn’t feel like this
If your teams rely on spreadsheets, WhatsApp groups, and manual reports — you’re losing enrollments every single day.
Lead Leakage Across Centers
Leads from paid ads, walk-ins, and referrals fall through the cracks — no single system capturing everything in real time.
No Visibility Across Centers
HQ is always chasing centers for updates. No real-time view of which center is converting, which is lagging, and why.
Slow Lead Response Time
Manual allocation means leads sit unattended for hours. By the time your counsellor calls, the student has enrolled elsewhere.
Inconsistent Counsellor Performance
Without consistent tracking, you can’t identify who converts and who doesn’t — until enrollments have already suffered.
Fragmented Communication
WhatsApp here, email there, cold calls elsewhere — students get inconsistent messages and your brand suffers across centers.
Complex Fee Collection
Multiple gateways, manual reconciliation, and EMI tracking overwhelm your finance team and frustrate your students.
Platform Capabilities
Everything your coaching institute needs, in one unified platform
Meritto is purpose-built for multi-center coaching and training institutes. No workarounds, no customization headaches.
01
Centralized Lead Management
Capture every lead — walk-ins, paid ads, social, calls, referrals — into one real-time dashboard. Auto-deduplication ensures zero lead leakage across all centers.
Zero Lead LeakageAuto DedupSource Tracking
02
Dynamic Lead Allocation
Instantly route leads to the best-fit counsellor at the right center — via round robin, score-based logic, or your fully custom workflow. Response time drops to seconds.
Round RobinSmart ScoringCustom Logic
03
Center-Wise Reports & Analytics
360° visibility across every center and geography. 100+ dashlets, comparative benchmarking, counsellor productivity tracking, and a drag-and-drop report builder — all live.
100+ DashletsBenchmarkingFinance View
04
360° Multi-Channel Communication
Engage students on their preferred channel — WhatsApp Business API, Email, SMS, Outbound Calls, AI Chatbot — all from a single unified inbox and communication hub.
WhatsApp APIEmail & SMSAI Chatbot
05
Marketing Automation & Drip
Build drip workflows that auto-nurture students based on journey stage, course interest, and behavior — even while your team is offline. AI nudges do the heavy lifting.
Drip WorkflowsPersonalizedAI Nudges
06
Inbuilt Fee Collection & EMI
Collect fees from a unified payment stack across all centers. Configure EMI plans, auto-generate receipts, and get one-view reconciliation — no gateway juggling required.
No-Cost EMIAuto ReconcileMulti-Mode
How It Works
From first enquiry to enrollment — in 3 steps
1
Capture & Centralize
All leads from every source — digital ads, walk-ins, referrals, events — flow automatically into one dashboard. HQ sees everything, instantly, with no manual exchange.
2
Allocate & Nurture
Leads are instantly assigned to the right counsellor. Automated drip and AI nudges keep students engaged across WhatsApp, email, and calls — 24/7.
3
Enroll & Collect
Students apply and pay through one student portal. Instant EMI, automated receipts, and one-view reconciliation make enrollment completely seamless.
Success Stories
What our coaching partners say
“Before Meritto, our counsellors at each center worked in complete silos. We had no real-time visibility into what was happening. With Meritto, lead allocation is automated, every center’s data is live at HQ, and our enrollment rate has gone up significantly. It is the only platform built for how we actually operate.”
RS
Director of Admissions
Leading Pan-India Coaching Group
PhysicsWallah Vidyapeeth
Resonance
VMC Classes
CAT King
Utkarsh Classes
Jamboree
Ready to unify your coaching centers?
Join 1000+ institutions already growing enrollments with Meritto
FAQs
Frequently asked questions
Generic CRMs are built for sales teams, not education enrollment. Meritto is purpose-built for education — with center-wise hierarchy, student journey mapping, application management, inbuilt fee collection, and education-specific analytics. Everything works out of the box, no customization needed.
Absolutely. Meritto’s Team Hierarchy Management lets you define roles at center, region, and group levels. Each center gets restricted access to their own data, while HQ gets a consolidated real-time view. Lead allocation can be configured per center or centralized — your call.
Most coaching institutes are live within 24–72 hours. Our onboarding team handles data migration, user setup, and configuration. You get a dedicated account manager and full access to our support center throughout your journey with Meritto.
Yes. Meritto integrates with 100+ lead sources — Facebook Lead Ads, Google Ads, JustDial, Sulekha, Shiksha, and more. Walk-in leads, incoming calls, and offline data uploads are all supported. Everything flows automatically into your central dashboard in real time.
It’s truly built-in via Collexo, Meritto’s Education Payment Cloud. Collect fees through multiple payment modes, configure no-cost EMI plans, apply discounts, auto-generate receipts, and view one-click reconciliation — all within the same platform, no gateway switching required.