Purpose-Built for Coaching & Training Institutes
The #1 CRM for Coaching &
Multi-Centre
Training Institutes
Gain 360° visibility across every centre, automate enrollments end-to-end, and empower your teams to convert more students — all on one unified platform.
Automated Lead Allocation
Centre-Wise Visibility
Enrollment Automation
360° Communication
Built-in Payments
See Meritto in Action
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1B+
Student engagements powered annually
100M+
Inquiries processed on average annually
5M+
Applications managed annually
1,000+
Educational institutions trust Meritto
50K+
Business users across departments
Trusted by education institutions worldwide
Xaltius Academy
Hyper Education
Chicago Management Training Institute
LEORON Institute
Bright Minds International
Global Career Pathway
SPMC-Training Center LLC
Monglish International Academy
HLB HAMT Education
Hallway Institute of Management
MedicMesir (M) Sdn Bhd
Knowledge Point Institute
Xaltius Academy
Hyper Education
Chicago Management Training Institute
LEORON Institute
Bright Minds International
Global Career Pathway
SPMC-Training Center LLC
Monglish International Academy
HLB HAMT Education
Hallway Institute of Management
MedicMesir (M) Sdn Bhd
Knowledge Point Institute
Xaltius Academy
Hyper Education
Chicago Management Training Institute
LEORON Institute
Bright Minds International
Global Career Pathway
SPMC-Training Center LLC
Monglish International Academy
HLB HAMT Education
Hallway Institute of Management
MedicMesir (M) Sdn Bhd
Knowledge Point Institute
The Challenge
Running a multi-centre institute
without the right CRM is costly
Training institutes face unique operational challenges that generic CRMs simply can’t handle. Meritto is built differently.
Leads falling through the cracks
Walk-ins, calls, online enquiries — scattered across spreadsheets with no central view or accountability.
No visibility across centres
HQ can’t see what’s happening at branch level. Manual reports are outdated by the time they arrive.
Slow lead response times
Counsellors are overwhelmed. Without smart allocation, response time suffers and conversions drop.
Inconsistent student communication
Each centre sends different messages, breaking brand consistency and student trust across locations.
Revenue leakage from poor follow-ups
Upsell and cross-sell opportunities are missed because there’s no system to identify the right moment.
Fragmented fee collection
Managing payments across multiple centres with different gateways leads to reconciliation chaos and delays.
What Meritto Does
Everything your institute needs,
in one unified platform
📍 Lead Centralisation
Centralise every lead, across every centre & source
Whether it’s a walk-in, a call, an online form, or a digital ad — every enquiry is captured, deduplicated, and visible to your HQ in real time. No spreadsheets. No manual syncing.
Zero lead leakage from all channels and centres
Complete student journey visibility in one screen
Centre-wise restricted access with group-level oversight
Auto deduplication to eliminate duplicate records
72% enrolled
⚡ Smart Allocation
Dynamically allocate leads to the right counsellor, instantly
Use your own logic — round-robin, interest-based, geography, or custom signals — to assign leads to the right counsellor at the right centre, manually or fully automated.
Drag-and-drop allocation logic builder
Real-time intelligent nudges for timely intervention
Centre-level or group-level allocation control
Reduced response time = higher conversion rate
C1
C2
C3
C4
🎯 Real-time Lead Routing Active
🚀 Enrollment Automation
Run your conversions on autopilot — even when your team is offline
Build powerful drip workflows that nurture every student based on their stage in the enrollment journey. Intelligent nudges follow up automatically so no opportunity is ever cold.
Visual workflow builder for drip campaigns
Hyper-personalised communication per student segment
Automated follow-ups via Email & WhatsApp
Cross-sell & upsell signals with AI-powered nudges
ENROLLMENT WORKFLOW
Lead Captured from Website
Auto
↓
Instantly Allocated to Counsellor
2 sec
↓
Welcome WhatsApp Sent
Auto
↓
Nurture Drip Sequence Started
7 days
↓
Student Enrolled!
✓
📊 Analytics & Reporting
Deep performance insights across every centre and geography
Stay on top of centre-wise performance with 100+ dashlets, drag-and-drop report builders, and real-time benchmarking. Spot your best-performing centres and identify where to push harder.
100+ pre-built dashlets with real-time data
Comparative benchmarking across centres
Counsellor productivity & missed opportunity analysis
Drag-and-drop custom report builder
ENROLLMENT FUNNEL
Enquiries12,480
Qualified10,234
Engaged7,740
Applied5,241
Enrolled 🎓3,494
28% overall conversion rate
💳 Payment Management
Unified, frictionless fee collection across all your centres
Create conditional payment workflows, configure discounts, launch instalment plans, and collect any type of fee — all from one platform. One reconciliation dashboard for your entire group.
Conditional payment workflow builder
EMI & instalment plan configuration
Multiple payment modes & gateway support
Automated receipt & invoice generation
PAYMENT DASHBOARD
Total Collected
$2.4M
↑ 18% vs last month
Pending
$340K
142 students
Recent Transactions
Maria S. — Course A
$1,200 ✓
James T. — EMI 2/6
$350 ✓
Aisha K. — Full Fee
$2,800 ✓
What Our Partners Say
Trusted by education institutes
across the globe
★★★★★
“After switching to Meritto Education CRM Cloud, everything changed. The platform is designed with education and study-abroad workflows in mind, which means lead-to-student journeys, university-wise pipelines, tasks like follow-ups, deadline reminders, and student communication are built in, not patched on.”
★★★★★
“At ABN Global, our mission is to guide students across the UAE toward the right international education opportunities. But with multiple destinations, thousands of enquiries, and complex documentation cycles, we needed far more than a generic CRM, we needed a platform built specifically for the study-abroad journey. Meritto’s Education CRM Cloud has delivered exactly that.”
★★★★★
“Meritto has helped us turn admissions into a structured, measurable and high-velocity operation rather than just another sales function. We now consider Meritto not just a CRM, but a true admissions engine.”
Integrations
Connects with the tools
your team already uses
Gmail
WhatsApp
Meta Ads
Google Ads
Zoom
Stripe
Salesforce
Zapier
Custom API
Google Forms
Webhooks
Ready to transform your
enrollment operations?
Join 1,000+ educational institutions worldwide who trust Meritto
to power their enrollment growth.
Trusted by education institutions worldwide · SOC2 Compliant · ISO 27001 Certified