Stop Losing Enrollments to
Slow Follow-ups &
Scattered Leads
Meritto’s Education CRM unifies your entire enquiry-to-enrollment journey — so your admission teams close faster, your marketing spends work harder, and every student gets a seamless experience.
See Meritto in Action
Still losing enrollments to slow follow-ups, scattered leads, and generic outreach? You’re not alone — Meritto was built to fix exactly this.
Built for education. Not adapted from B2B sales.
Generic CRMs force your admission workflow to fit the tool. Meritto works the other way around — every feature is designed around how education enrollment actually works.
Centralise every enquiry from Google, Facebook, portals, walk-ins, and chatbots into one platform. No lead ever slips through the cracks.
Know exactly which campaigns convert. Cut wasteful spends, double down on what works, and justify every rupee spent to leadership.
Automate follow-ups, distribute leads intelligently, and give counsellors the right context at the right moment to convert more students.
Everything your admission team needs, unified.
Push quality leads into your pipeline — automatically
Centralise enquiries from every source into a single platform with zero manual effort. Verify leads instantly, block duplicates, and ensure your team focuses only on real prospects.
- Lead source tracking — know which ad brought each lead
- Responsive Landing Page Builder with built-in web forms
- Direct connectors for Facebook, Google, and 3rd-party portals
- Real-time duplicate blocking and lead verification
- Conversion tag integration for remarketing campaigns
Get a 360° view of every potential student
See the complete journey of each prospect — from first touchpoint to last interaction — in a single profile. Score leads, spot high-intent students, and personalise every conversation.
- One-view lead profile with full interaction history
- Sales Signals — Lead Score and Intent Strength
- Custom fields and tabs tailored to your institution
- Bulk upload and quick-add for offline enquiries
Let automation do the heavy lifting for your counsellors
Distribute leads using smart rules — by language, pincode, course preference, or conversion rate. Automate repetitive tasks so your team focuses entirely on closing.
- Advanced lead distribution with custom logic rules
- Cloud telephony integration with click-to-call
- Smart Views — prioritised queues for counsellors
- Auto-assign tasks, follow-up reminders, and field force geo-tracking
Reach students where they actually are — WhatsApp
Send personalised, automated messages via WhatsApp, SMS, and Email. Run bulk campaigns or trigger contextual messages based on student actions — all from one platform.
- Official WhatsApp Business API integration
- 360° communication — Email, SMS, WhatsApp, Push
- Drip campaigns triggered by student behaviour
- Remarketing campaigns with dynamic personalisation
Make decisions with data, not instincts
Get real-time visibility into your funnel — which counsellors perform, which campaigns convert, and where students drop off. No more end-of-month surprises.
- Real-time sales performance dashboards
- Marketing ROI and source attribution reports
- Funnel drop-off analysis per campaign and counsellor
- Custom report builder with scheduled exports
Collect fees without friction — inside the CRM
Send payment links, collect application fees, track receipts, and reconcile collections — without switching tools. Reduce payment drop-offs and speed up enrollment confirmation.
- Payment links via WhatsApp, SMS, and Email
- UPI, card, and net banking — all modes supported
- Real-time payment status synced to lead profile
- Automated receipts and reconciliation reports
One platform. Every type of educational organisation.
Whether you’re a large university or a 3-centre coaching institute — Meritto adapts to your enrollment workflow, not the other way around.
Built for the complexity of university admissions
Manage multiple programs, departments, counsellors, and campuses from a single platform. Handle high-volume intake seasons without chaos.
Scale EdTech enrollments at speed
Handle thousands of leads per day with intelligent automation. Drive trial-to-paid conversions with behavioural nudges and personalised follow-up sequences.
Grow coaching enrollments across all centres
Manage leads and counsellors across multiple centres from one dashboard. Track walk-ins, demo class attendance, and fee collections in real time.
Simplify school admissions from enquiry to enrollment
Manage parent inquiries, school tours, document submissions, and fee payments — all in one place. Give parents a seamless experience that builds trust.
Convert more students for overseas education
Manage complex, multi-touchpoint student journeys from counselling sessions to visa applications. Keep every document, deadline, and interaction tracked.
Fill your seats before the season begins
Capture parent interest early, nurture through the decision cycle, and convert at the right moment. Simple workflows built for small admin teams.
The numbers admission leaders care about
Institutions that trust Meritto
Admission leaders who made the switch
“Before Meritto, our counsellors were managing leads on spreadsheets and losing prospects between the cracks. Within 60 days of going live, we saw a 35% improvement in lead response time and our enrollment numbers jumped by 28% in the same intake season. The WhatsApp integration alone has transformed how we engage with students.”
Not all CRMs are built equal — especially for education
Generic sales CRMs force your admission workflow to adapt to the tool. Meritto works the other way around.
| Capability | Generic B2B CRM | Other Ed CRMs | Meritto |
|---|---|---|---|
| Built exclusively for education | ✗ | ~ | ✓ |
| Enquiry-to-enrollment in one platform | ✗ | ✗ | ✓ |
| Integrated payment collection | ✗ | ~ | ✓ |
| WhatsApp Business API (native) | ✗ | ~ | ✓ |
| Field force mobile app | ✗ | ✗ | ✓ |
| Education-specific lead scoring | ✗ | ~ | ✓ |
| Post-application student portal | ✗ | ✗ | ✓ |
| Typical go-live time | 3–6 months | 4–8 weeks | As fast as 2 weeks |
Ready to grow enrollments the smart way?
Join 1,000+ institutions already using Meritto to manage their entire admission journey — from first enquiry to enrolled student.