The Education CRM That Grows Enrollments Globally
Unify your entire enquiry-to-enrollment journey. Empower sales, marketing, and admissions teams to convert more students — at scale, with full control.
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Everything enrollment teams need, in one platform
From first inquiry to final enrollment — Meritto’s Education CRM is purpose-built to handle high-velocity student recruitment at scale.
Lead Centralization & Zero Leakage
Capture and unify leads from all sources — web, ads, third-party platforms — into one central pipeline. Intelligent lead verification eliminates duplicates and ensures zero leakage.
Sales Management & Automation
Distribute leads by logic, geography, or course. Automate follow-ups, tasks, and reminders. Keep your counselors focused on selling, not administration.
Multi-Channel Marketing Automation
Engage prospective students across Email, and WhatsApp with behavior-triggered campaigns and drag-and-drop workflow builders. Track every engagement in real time.
Field Force & Mobile App
Empower on-ground counselors with a full-featured mobile app. Geo tracking, in-app calling, voice notes, and route planning — everything needed to engage students on the move.
Campaign ROI & Analytics
Measure every marketing spend with granular source attribution. Track conversions, cost per enrollment, and team performance on one powerful, real-time dashboard.
Advanced User Management
Define teams, hierarchies, and role-based access. Mask sensitive student data. Set IP restrictions and audit logs to maintain security and compliance across your institution.
Built for education, not adapted from sales CRMs
Generic B2B CRMs are built for slow, complex sales cycles. Student recruitment is high-velocity, high-volume, and needs a platform designed for exactly that.
Purpose-Built for Education
Every feature maps to a real enrollment workflow — from inquiry intake to fee collection. No adapting a sales tool to fit education.
Built for High-Velocity Enrollment
Handle thousands of leads per cycle with intelligent distribution, automated nurturing, and real-time performance tracking.
Globally Trusted, Locally Adaptable
Works across higher education, K-12, EdTech, study abroad, coaching and more — with workflows that adapt to your institution’s structure.
End-to-End Enrollment OS
CRM, application management, post-application automation, payment cloud — all unified. No integration headaches or data silos.
Fits every kind of education organization
Higher Education
Universities and colleges managing large cohorts across departments and geographies.
K-12 Schools
Streamline school admissions seasons with smart workflows and parent engagement tools.
EdTech Companies
Scale online and hybrid learning enrollments with automated sales and marketing engines.
Coaching & Training Institutes
Manage multi-center operations and high inquiry volumes with unified visibility.
Study Abroad Consultants
Track international student journeys across multiple destination countries and partners.
Online Degree Programmes
Drive enrollments for online and distance programmes at scale with digital-first workflows.
Connects with tools your teams already use
Meritto integrates with 100+ applications — from telephony and payment gateways to lead portals and ERPs — so your stack works as one.
Explore Integrations →Our customers market our product the best
“After switching to Meritto Education CRM Cloud, everything changed. The platform is designed with education and study-abroad workflows in mind, which means lead-to-student journeys, university-wise pipelines, tasks like follow-ups, deadline reminders, and student communication are built in, not patched on.”
“At ABN Global, our mission is to guide students across the UAE toward the right international education opportunities. But with multiple destinations, thousands of enquiries, and complex documentation cycles, we needed far more than a generic CRM, we needed a platform built specifically for the study-abroad journey. Meritto’s Education CRM Cloud has delivered exactly that.”
“Meritto has helped us turn admissions into a structured, measurable and high-velocity operation rather than just another sales function. We now consider Meritto not just a CRM, but a true admissions engine.”
Common questions answered
Have more questions? Our team is ready to walk you through everything.
Talk to an Expert →Start growing enrollments with Meritto
Join thousands of education institutions worldwide that rely on Meritto to attract, engage, and enroll students at scale.
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