Win More Admissions with India’s Most Trusted School CRM
Stop managing admissions in disconnected silos. Meritto’s K-12 CRM centralises every parent enquiry, automates nurturing, and gives your team real-time visibility — from first touchpoint to final fee.
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Why Are Schools Silently Losing Admissions?
These 3 challenges drain your admission numbers every season — and they’re all fixable with one platform.
Teams Working in Silos
Marketing, admissions, and finance use different tools. Enquiries fall through gaps. No one has the complete picture of what’s happening.
High Spend, Low ROI
Without real-time channel attribution, you’re spending on campaigns that don’t convert. Marketing budget bleeds with no clarity on what actually works.
Poor Parent Experience
Parents queue at your gate or get lost in WhatsApp threads. A slow, confusing process drives them to the school next door.
Everything You Need. One Platform.
From the moment a parent submits an enquiry to the day they pay the first term fee — Meritto handles it all.
Centralise Every Parent Enquiry — Zero Duplication
Pull enquiries from website forms, social media, walk-ins, school connect programs, and inbound calls into one unified inbox. Duplicate detection runs automatically with primary, secondary, and tertiary source attribution.
- All sources into one inbox
- Auto-deduplication — no lead leakage
- Real-time team-level visibility
- Smart dynamic enquiry allocation
Right Message. Right Channel. Right Time.
Build intelligent drip workflows that reach parents via WhatsApp, SMS, or Email at exactly the right stage of their decision journey. Intelligent nudges ensure your team follows up before it’s too late.
- WhatsApp, Email & SMS from one screen
- Automated drip marketing workflows
- Hyper-personalised parent messaging
- Intelligent nudges to reduce drop-off
Let Parents Apply Online — Seamless & Paperless
No more paper forms or manual follow-ups. Build your custom application form with a drag-and-drop builder. Parents track status, upload documents, and pay fees from one branded portal.
- Drag & drop form builder — zero coding
- Parent portal with real-time status tracking
- Built-in document upload & verification
- Application analytics for management
Real-Time Visibility Across Every School in Your Group
Whether you run 1 school or 50, get a unified view of enquiry-to-enrolment performance. Identify which school needs help, which counsellor is a star, and where your marketing budget is paying off.
- School-wise & group-level dashboards
- 100+ pre-built analytics dashlets
- Marketing ROI & channel attribution
- Counsellor performance scorecards
Every Feature K-12 Admissions Need
Not a generic CRM stitched together — purpose-built for the unique challenges of school admissions in India.
Enquiry Centralisation
All sources into one inbox with auto-dedup and source attribution.
Smart Lead Allocation
Auto-assign to the right counsellor via round-robin, custom logic, or interest-based routing.
360° Communication Suite
WhatsApp, Email, SMS — orchestrate multi-channel parent engagement from one place.
Online Application Forms
No-code drag-and-drop builder with mobile-optimised, branded application journeys.
Fee Collection (Collexo)
Registration and tuition fees with EMI options, auto-reminders, and full reconciliation.
Advanced Reports
100+ dashlets. Drag-and-drop report builder. Real-time insights at school and group level.
Niaa — AI Chatbot
Your 24×7 admission assistant on web, WhatsApp & Facebook — even when your team is off.
Mobile App
Counsellors manage enquiries, follow up, and call parents — all from the Meritto app.
Parent Admission Portal
One branded portal to apply, track, upload documents, and pay fees.
School Leaders Love Meritto
What admission leaders at India’s top school groups actually say.
Thanks to Meritto, we don’t have parents queuing up outside at 4 in the morning. It’s a godsend for schools. Our entire group has better visibility than ever before.
We are automating our admission process through Meritto — it is mainly for the comfort of parents by making sure the process is absolutely hassle-free for every family.
Meritto gave us complete visibility across all our schools. We cut our per-lead cost by almost 35% in our very first admission season using the platform.
Frequently Asked Questions
Ready to Transform Your School Admissions?
Join 1500+ schools that have made the switch. Book a personalised demo and see exactly how Meritto works for schools like yours.