Stop Losing Students
to Slow Follow-ups
& Manual Chaos
Meritto’s purpose-built CRM for Overseas Education Consultants centralizes every inquiry, automates counselor workflows, and converts more students — from first enquiry to visa confirmation.
- Zero lead leakage from 20+ sources — portals, social, walk-ins
- Automate counselor assignments, reminders & document collection
- WhatsApp + Email + SMS nurturing in one dashboard
- Real-time counselor performance & conversion tracking
- Loan, accommodation & forex — upsell from inside the CRM
See Meritto in Action
Meritto uses the information you provide to contact you regarding relevant content, products, and services. See our Privacy Policy for details.
Trusted by leading study abroad consultancies
Sound Familiar?
Challenges Every Overseas
Consultant Faces Daily
If any of these feel familiar, Meritto is built specifically to solve them.
Leads Falling Through the Cracks
Students enquire from 10+ sources — portals, Instagram, walk-ins, referrals — and your team is manually copy-pasting them into spreadsheets. Leads go cold before anyone follows up.
No Visibility into Counselor Performance
You have no idea which counselors are converting, which students are being ignored, and where in the funnel your revenue is leaking. Gut feel is your only dashboard.
Document Collection is a Nightmare
Chasing students over WhatsApp for SOP, LOR, transcripts, visa documents — it’s manual, error-prone, and delays the entire application. Students get frustrated and drop off.
Marketing Spend with Zero Attribution
You’re running ads on Google, Facebook, and portals but have no way to know which channel actually converts to paid enrollments — so you keep spending blind.
Fee Collection & Payment Chaos
Manually sending payment links, tracking who’s paid for which service, and reconciling accounts takes hours every week. Late payments slip through with no automated reminders.
Missed Upsell Opportunities
A student going abroad needs loans, accommodation, forex, and test prep — but your counselors have no system to identify or capture these opportunities in time.
Platform Deep-Dive
Everything Your Consultancy Needs,
In One Unified CRM
Built specifically for the study abroad workflow — not a generic CRM bolted on with education tags.
Centralize Every Inquiry. Lose Zero Leads.
Capture student inquiries from 20+ sources — study abroad portals, Google Ads, Facebook, website, walk-ins, referrals — into a single pipeline. Verify, score, and prioritize in real time.
- Auto-capture from IDP, Shiksha, TC Global & 15+ portals
- Lead source tracking to know exactly what’s working
- Duplicate detection & smart lead scoring
- Responsive landing page builder with web forms
- Remarketing connectors to re-engage cold leads
- Zero lead leakage guarantee with lead verification index
Equip Your Counselors to Convert More.
Distribute leads intelligently based on country expertise, workload, or conversion history. Give counselors a single view of every student — history, documents, tasks, communication.
- Smart lead distribution by country, university, or language
- 360° student profile with full interaction history
- Tasks, follow-ups & calendar integration
- Cloud telephony & call recording built-in
- Counselor productivity & conversion reports
- Advanced filters, smart views & bulk actions
Eliminate the Document Collection Headache.
Stop chasing students on WhatsApp for documents. Meritto’s document management system lets students upload directly, notifies counselors, and flags missing or expired docs automatically.
- Configurable document checklists by university & country
- Student self-upload portal with progress indicator
- Automated reminders for pending documents
- Document verification & approval workflows
- Visa document tracking with expiry alerts
- Secure, role-based access to sensitive student data
Engage Students Where They Actually Are.
Run hyper-personalized campaigns across WhatsApp, Email & SMS. Automate drip sequences based on student activity, intake dates, and country preferences — without lifting a finger.
- WhatsApp Business API with rich media messaging
- Drag-and-drop email template builder
- Drip marketing automation by intake, country & stage
- Two-way WhatsApp chat for counselors
- Communication performance tracking & open rates
- Custom templates for visa notifications, reminders, offers
Collect Fees Faster. Maximize Revenue Per Student.
Process consultation fees, application charges, and service payments within the CRM. Identify upsell opportunities for loans, accommodation, and forex — tracked and managed end-to-end.
- Generate & send payment links instantly
- Automated fee reminders with late fee configuration
- Multi-account payment settlement & reconciliation
- Integrated loan, accommodation & forex referrals
- Time-bound discount & offer campaign management
- Automated GST & surcharge handling
Make Every Decision with Data, Not Gut Feel.
Get 360° visibility from first inquiry to visa confirmation. Track counselor performance, marketing ROI, conversion funnels, and course-specific intake trends — all on a single dashboard.
- Inquiry-to-enrollment funnel with drop-off analysis
- Drag-and-drop report builder with 100+ dashlets
- Counselor productivity & calling reports
- Campaign ROI & channel performance attribution
- Country & university-wise conversion tracking
- Visa processing time & success rate reports
Why Meritto
Built for Study Abroad.
Not Adapted for It.
Unlike generic CRMs or horizontally-built education tools, Meritto is purpose-built for the overseas enrollment journey — every feature reflects real consultancy workflows.
Educational Organizations Trust Us
From solo consultants to 50-branch networks — Meritto scales with your growth. Purpose-built for education, not repurposed from sales software.
Inquiry to Visa — One Platform
No switching between tools. Lead capture, counseling, applications, document management, payments, and analytics — unified in a single login.
Portal & Source Integrations
IDP, TC Global, Shiksha, Facebook Lead Ads, Google Ads, and more. Every lead source is connected so nothing slips through.
Trusted Across India & International Markets
Whether you’re placing students in the UK, Canada, Australia, or US — Meritto supports multi-currency, multi-country, and multi-branch operations.
Enterprise-Grade Security
Role-based access, data masking, restricted IP login, and full audit logs. Your student data and business intelligence is always protected.
Onboard in Days, Not Months
Dedicated implementation support, training, and a library of pre-built workflows means your team is productive from week one — not quarter two.
What Our Customers Say
Consultants Who Switched to Meritto
Don’t Look Back
“BI like that Meritto is very simple to use, which means it doesn’t require any hard training. You can just log in, and its features are so straightforward that even a common person can use them easily.”
“The platform excels in simplifying and automating the admissions process, offering valuable tools like lead management, personalized communication, and insightful analytics.”
“I really loved the Comprehensive CRM, its Automation, Customizable Workflows, the much needed analytics and Insights, well built Integration Capabilities & User-Friendly Interface, List of possibilities is endless.”
FAQs
Frequently Asked Questions
Ready to Grow Your Enrollments?
Join 1000+ educational organizations that trust Meritto to power their student enrollment journey.
Book a Free Demo Today →No commitment required · 30-minute personalised walkthrough · Setup in days