#1 CRM for Study Abroad Consultancies
Enroll More Students.
Maximize Revenue.
Scale Globally.
Meritto unifies your entire student journey — from first inquiry to enrollment — purpose-built for study abroad consultancies that want to grow faster with less manual effort.
See Meritto in Action
Meritto uses the information you provide to contact you regarding relevant content, products, and services. See our Privacy Policy
Trusted by education institutions worldwide
Global Career Pathway
ABN Global
Q Study World
Boomerang International Educational Services
VIEC Sri Lanka
Uniplus Education
ILTS Overseas Education
RBS Intellect
Global Career Pathway
ABN Global
Q Study World
Boomerang International Educational Services
VIEC Sri Lanka
Uniplus Education
ILTS Overseas Education
RBS Intellect
Global Career Pathway
ABN Global
Q Study World
Boomerang International Educational Services
VIEC Sri Lanka
Uniplus Education
ILTS Overseas Education
RBS Intellect
Why Consultancies Choose Meritto
Challenges Meritto Solves for You
Study abroad consultancies face unique operational pressures. Meritto is purpose-built to eliminate them.
Leads Scattered Across Channels
Inquiries arriving via WhatsApp, email, web forms, and agents fall through the cracks. Meritto centralizes everything on one platform with zero lead leakage.
Manual Document Chasing
Counselors spend hours chasing transcripts and visa documents. Meritto automates document requests, reminders, and status tracking automatically.
No Visibility on Counselor Performance
Without data, you can’t coach or scale your team. Get 360° dashboards tracking conversions, call logs, and engagement by counselor.
Generic, Untimely Student Communication
Blanket emails don’t convert. Meritto triggers hyper-personalized outreach via Email, and WhatsApp based on each student’s journey stage.
Revenue Left on the Table
Missed upsell moments for IELTS prep, accommodation, forex, and loans. Meritto surfaces the right opportunity at the right time within the CRM.
Poor Marketing ROI Tracking
You spend on ads without knowing what works. Meritto’s campaign dashboard tracks source-to-enrollment with Mutually Exclusive Impact (MEI) analytics.
Platform Capabilities
Everything Your Consultancy Needs to Grow
One unified platform covering the entire student journey — from first inquiry to enrolled student.
Lead Management
Centralize Every Inquiry.
Miss Nothing.
Capture student inquiries from your website, social ads, partner portals, and walk-ins — all centralized in one smart pipeline. Verify leads, score them, and distribute them to the right counselor instantly.
Lead capture from 20+ sources including Meta, Google & partner portals
AI-powered lead scoring and duplicate blocking
Smart routing to counselors by country, course, or capacity
Real-time deduplication and verification
Full source attribution for every inquiry
Lead Pipeline
247 Active Leads
SK
Sara Khan
UK Masters → Source: Google Ad
ML
Marco Levi
Australia MBA → Source: Facebook
AN
Aisha Nkosi
Canada Engineering → Walk-in
RJ
Reza Jalali
USA Business → Website
Workflow Automation
Automate the Repetitive.
Focus on Enrolling.
Build automated workflows that handle follow-up tasks, document collection, reminder sequences, and status updates — so your counselors spend time counseling, not chasing.
Visual drag-and-drop workflow builder
Automated document request and collection workflows
Task assignment and deadline tracking per counselor
Smart lead distribution by country, course, and load
Trigger-based alerts for visa deadlines and intake dates
Workflow Builder
Active
📨
Trigger: New Lead from Google
Source → Google Ads
📬
Action: Send Welcome WhatsApp
Immediate — template: welcome_intl
👤
Action: Assign Counselor
By country preference → Round Robin
📋
Action: Request Documents
Day 2 — automated email + reminder
Multi-Channel Communications
Reach Students on
Their Preferred Channel.
Engage prospective students with the right message, on the right channel, at exactly the right time. Meritto’s 360° communication suite spans Email, and WhatsApp with deep personalization.
WhatsApp Business API with custom templates
Drag & drop email template builder with gallery
Drip campaigns triggered by student activity
Automated intake deadline & visa reminders
Engagement tracking with open, click & reply rates
Campaign Performance
Sep Intake 2025
📧
+12%
Email Campaign
Sent: 1,240 · Open Rate: 42.3%
💬
+34%
WhatsApp Broadcast
Sent: 890 · Read Rate: 78.1%
Payment Management
Enroll Faster with
Built-In Payments.
Remove financial friction from the enrollment process. Generate payment links, run time-bound campaigns, automate reminders, and get clear reconciliation reports — all within the CRM.
Generate and track payment links in seconds
Automated fee reminders and late-fee configuration
Multi-account payment settlement
Reconciliation and settlement reporting
Built-in loan, forex & accommodation upsell
Payment Dashboard
Sept 2025
Collected
$124K
↑ 22% vs last month
Pending
$38K
14 invoices due
🔗
Pending
Payment Link Sent to Sara K.
$2,400 · UK MBA Application Fee
✅
Paid
Fee Received — Marco L.
$1,850 · Australia Enrolment Fee
Reports & Analytics
Know Exactly What’s
Driving Enrollments.
From inquiry to enrollment, every decision is backed by data. Track counselor performance, measure marketing ROI, and identify the sources that deliver the highest conversion rates.
Inquiry-to-enrollment funnel with drop-off analysis
Counselor productivity and call performance reports
Campaign ROI with Mutually Exclusive Impact (MEI)
100+ visual dashlets with drag & drop report builder
Visa processing time and stage-wise conversion tracking
Counselor Performance
Q3 2025
CounselorLeadsEnrolledRate
PR
Priya R.
JS
James S.
FA
Fatima A.
How It Works
Up and Running in Weeks,
Not Months
Meritto is purpose-built for education — no complex configuration, no long IT projects. Your team is productive from day one.
Step 01
Onboard & Configure
Our team sets up your CRM environment, connects your lead sources, and configures your workflows — tailored to your consultancy’s processes.
→
Step 02
Centralize All Leads
Connect your website, ads, partner portals, and social channels. All student inquiries flow into one smart pipeline automatically.
→
Step 03
Automate & Engage
Workflows run follow-ups, document collection, and nurturing automatically. Counselors focus on high-value conversations, not admin.
→
Step 04
Grow Enrollments
Track what’s working, optimize campaigns, and scale with confidence. More students enrolled. More revenue per student. Less chaos.
Customer Stories
Trusted by Institutions Worldwide
“After switching to Meritto Education CRM Cloud, everything changed. The platform is designed with education and study-abroad workflows in mind, which means lead-to-student journeys, university-wise pipelines, tasks like follow-ups, deadline reminders, and student communication are built in, not patched on.”
“At ABN Global, our mission is to guide students across the UAE toward the right international education opportunities. But with multiple destinations, thousands of enquiries, and complex documentation cycles, we needed far more than a generic CRM, we needed a platform built specifically for the study-abroad journey. Meritto’s Education CRM Cloud has delivered exactly that.”
“Meritto has helped us turn admissions into a structured, measurable and high-velocity operation rather than just another sales function. We now consider Meritto not just a CRM, but a true admissions engine.”
Integrations
Connects with the Tools You Already Use
Meritto plugs into your existing tech stack seamlessly — no complex API work required.
Google Ads
Meta Ads
WhatsApp Business
Mailchimp
Cloud Telephony
Google Calendar
Payment Gateways
Accommodation
Loan Providers
Forex Services
Frequently Asked Questions
Common Questions
What is Meritto’s Study Abroad CRM and who is it for?
Meritto’s Study Abroad CRM is a purpose-built platform for education consultancies, overseas education agents, and study abroad service providers. It unifies the entire student journey — from capturing the first inquiry to collecting enrollment fees — helping your team work smarter, engage better, and enroll more students.
How long does it take to get started with Meritto?
Most consultancies are fully onboarded and operational within a few weeks. Our team handles the setup, data migration, and training so your counselors can start using the platform without disrupting ongoing operations.
Can Meritto integrate with our existing lead sources and marketing tools?
Yes. Meritto connects with Google Ads, Meta (Facebook/Instagram), WhatsApp Business API, cloud telephony providers, email platforms, and 20+ lead aggregators. Your leads from every channel flow automatically into a single pipeline.
Does Meritto support multi-branch or multi-country operations?
Absolutely. Meritto’s advanced user management and hierarchy features allow you to manage multiple branches, countries, and teams with role-based access. You can segment data by location, team, or institution type while maintaining full visibility at the management level.
Is Meritto compliant with international data privacy regulations?
Yes. Meritto is SOC 2 compliant and ISO/IEC 27001 certified, reflecting our commitment to information security and data protection. Our platform is designed to meet the standards expected by global education institutions and their regulatory environments.
Ready to Grow?
Join 1,000+ Partners
Growing with Meritto
See exactly how Meritto can help your consultancy centralize leads, automate operations, and enroll more students — in a personalized demo with one of our enrollment experts.
Trusted by education institutions worldwide · SOC 2 Compliant · ISO 27001 Certified