Globally #1 Education CRM
Purpose Built for Your Institution
Drip Marketing
Workflows
Hyper-Personalized
Communication
Fully-Automated
Process
In-Depth
Analytics

Manage everything in one place effortlessly
The digital age demands a smarter admissions process. Traditional methods can’t keep up. Our purpose-built unified platform streamlines your sales, marketing, finance and other departments in one platform. It equips your teams to automate their recursive tasks and focus on what matters most – building relationships and enrolling students.
Effortless application flow
Track every applicant, from inquiry to enrollment, in one user-friendly platform. No more data scatter!
Centralized dashboard
Meritto’s higher-education CRM is a central hub for all your admissions data, accessible to your entire team. Collaboration just got easier.
Personalized communication on autopilot
Nurture leads and guide them through the process with targeted emails and messages – all without breaking a sweat.
Use data like never before
Track trends, identify roadblocks, and make data driven decisions to optimize your admissions strategy. Insights at your fingertips!
Teamwork makes the dream work
Seamless communication between admissions counselors, marketing, and faculty. Meritto makes it a breeze.
Even more reasons to scale your enrollments with Meritto today!
Here at Meritto, we understand the challenges of managing university enrollments. That’s why we’ve designed our Higher Education CRM to be not just powerful, but also:
Effortlessly easy to implement
Get up and running quickly with minimal disruption to your existing workflow. Our intuitive platform requires minimal training, so your team can use Meritto in no time.
Easy to Use
We prioritize a user-friendly interface that’s clean, intuitive, and designed with admissions professionals in mind. No more complex software to navigate, just efficient admissions management at your fingertips.
Always-there support
Our dedicated support team is available whenever you need them. Whether you have questions, need troubleshooting, or want to explore advanced features, our experts are here to help you succeed.
Scalable for growth
Meritto adapts to your needs. As your applicant pool grows, Meritto scales seamlessly to handle the increased volume without compromising performance.
Security you can trust
We take data security seriously. Meritto utilizes robust security measures to keep student information safe and compliant with industry regulations.
Automated workflows
Free up your team’s time with automated workflows for repetitive tasks. Focus on building relationships with students while Meritto handles the administrative heavy lifting.
Customizable reporting
Gain valuable insights with customizable reports that provide a clear picture of your admissions funnel, applicant demographics, and key performance indicators.
Trusted by over 1,200 educational organizations globally
Made in India, built for the world
We are a global enrollment tech platform designed to equip you for growth
1 Billion
Student engagements
powered on average annually
100 Million
Inquiries processed
on
average annually
5
Million
Applications managed
on average annually
50,000 Business users across departments and job functions
1000+
Education organizations
trust Meritto
CRM for Higher Education FAQs
CRM for higher education is specifically designed and built for educational institutes to understand the nitty-gritty of the admission process. It provides a centralised platform to empower your teams to scale admissions systematically and enhance your brand discovery.
It starts with streamlining and centralising enquiries across multiple sources like website, social media, walk-ins, school connect programs, e-mails etc. Now, since your leads are centralised, via our CRM for Higher Education institutes, you can allocate them to different teams in real-time based on any number of logic, be it on the basis of their course, language, interest areas, and more. Another avenue where CRM for colleges & universities shines is strategic and personalised nurturing of leads. Tools like real-time drip marketing workflows help you reach out to your prospects across channels (email, SMS, WhatsApp etc.) based on the student behaviour or their place in the overall journey. Post enrolment, you can also streamline your admission and tuition fee.
Also, it empowers all stakeholders with real-time insightful reports to take strategic calls. For example, the head of counseling will get to see the overall productivity of their team or a marketing head will have access to real-time ROI through campaign optimization reports, and more.
A Sales CRM is a horizontal platform for multiple industries, ranging from e-commerce, Banking, Real-Estate, Marketplaces, Loans, Insurance, and more. However, to cater all the use cases faced by an educational institution, they require a CRM specifically built on a thorough understanding of how the education industry functions.
A Higher Education CRM is a vertical platform that focuses deep into solving the challenges native to the education industry. Unlike a Sales CRM that focuses on cracking deals for you, CRM for colleges, universities and educational institutions empowers you to counsel and enrol your prospects in a more structured way. After all, education isn’t about selling, but counselling.
A Higher Education CRM enables your teams to break out of their silos and channel their efforts to scale admissions. For Higher Education institutions, where the complexities and volumes are higher, centralisation of data, focused nurturing, and streamlining of processes are of utmost importance. Some salient benefits of purpose built CRM for colleges and universities are:
- Centralised Lead Management: Across sources like Google, Facebook, Publishers, Walkins, School Connect Events and more.
- Strategic and personalized nurturingbased on student behaviour/journey across channels via Whatsapp, Email, SMS, real-time triggers, notifications, and more
- 360 degree targeted remarketingto map end-to-end journey with direct data push to Google/Facebook remarketing lists
- Real-time visibility and transparency of advanced reports for counselor heads/team lead to analyze their team’s productivity, campaign reports for marketing teams to optimise their ROI in real-time and more
To request a demo for our Higher Education CRM, you can click on the button mentioned above. You can also give us a call at +91-7303393210 or send us a mail at: connect@merrito.com








