Your learners are ready.
Is your enrollment engine?
Meritto unifies lead capture, sales automation, marketing, and fee payments into one purpose-built platform — so EdTech teams stop juggling tools and start growing enrollments.
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The real reasons EdTech teams miss enrollment targets
These are the everyday problems that silently drain your pipeline — and your revenue.
Leads arriving from 10 channels — visible in none
App installs, Google Ads, Meta, affiliates, webinars — scattered across tools. By the time someone calls, the lead has gone cold.
Counsellors chasing the wrong leads all day
Without intent signals or smart prioritisation, your best reps spend time on cold leads while high-intent learners go unanswered.
No clarity on which campaign is converting
Spending across five channels but attributing zero? You can’t cut waste or double down on winners without real enrollment-level data.
Every follow-up is manual — every single day
Every note, WhatsApp, reminder — done by hand. Your team is doing operations, not selling. That gap costs real enrollments daily.
Fee collection is slow and full of back-and-forth
Generating payment links manually, chasing confirmations over WhatsApp — every day of delay is a learner who might not enrol.
Upsell and retention opportunities go unnoticed
Your existing learner base is your biggest untapped pipeline. Without cross-sell signals, you only ever run to fill fresh seats.
One platform. Built for EdTech sales.
Everything your sales, marketing, and finance teams need — without switching tools.
Capture every lead. Miss none.
Centralise enquiries from every source in real time — Google Ads, Meta, app installs, affiliates, webinars — into one unified view with zero leakage and no duplicates.
Give counsellors the tools to close faster
Smart views, intent signals, and automated workflows mean your team spends time talking to learners — not updating spreadsheets.
Reach the right learner. Not just more learners.
Run multi-channel campaigns, automate nurture sequences, and know which marketing spend drives real enrollments — not just clicks.
From “I’m in” to enrolled — in hours, not days
An integrated payment layer built right into the CRM. No switching tools, no chasing confirmations — just faster, cleaner enrollments.
Stop waiting for the weekly report to know what’s broken
Real-time dashboards across sales, campaigns, and pipeline health — so management always has a live pulse on enrollments.
Three things Meritto does better
than any generic CRM
Your counsellors close more — without working harder
Meritto shows each rep exactly who to call, when, and why — based on live behavioural signals. Less guesswork. More enrollments. Every single day.
Spend smarter. Cut waste. Know what converts.
Every channel, every campaign, measured at enrollment level — not just the click. Meritto tells you exactly which rupee of marketing spend is actually filling seats.
Close the last mile between interest and enrollment
A committed learner who hasn’t paid is not enrolled. Meritto’s built-in payment layer eliminates the final drop-off — and surfaces upsell opportunities within your existing learner base.
What EdTech teams say about Meritto
“I like that Meritto is very simple to use, which means it doesn’t require any hard training. You can just log in, and its features are so straightforward that even a common person can use them easily.”
“The platform excels in simplifying and automating the admissions process, offering valuable tools like lead management, personalized communication, and insightful analytics.”
“I really loved the Comprehensive CRM, its Automation, Customizable Workflows, the much needed analytics and Insights, well built Integration Capabilities & User-Friendly Interface, List of possibilities is endless.”
EdTech companies enrolling on Meritto
Frequently asked questions
Generic CRMs are built for long B2B sales cycles. EdTech runs on high-volume B2C sales — fast decisions, thousands of concurrent leads, and a need for WhatsApp, built-in payments, and intent-based prioritisation that no generic tool handles natively. Meritto is built specifically for this, with no retrofitting required.
Yes. Meritto centralises leads from 10+ sources in real time — Google Ads, Meta Lead Ads, app installs via API, affiliate marketplaces, webinar platforms, organic forms, and more. Every lead lands in one view, source-tagged, deduplicated, and auto-routed to the right counsellor instantly.
Native WhatsApp Business API is built directly into Meritto. Counsellors send messages, share brochures, and trigger automated drip sequences from within the CRM — no third-party tool, no extra per-message vendor cost.
No — it is built into the CRM. Counsellors generate payment links, track status, trigger automated reminders, and reconcile across multiple accounts without leaving their dashboard. Finance teams get automated GST handling and settlement reports.
Yes. AI Smart Nudges alert counsellors when an existing learner shows signals of interest in a new course — based on browsing behaviour and re-engagement. You can also run targeted campaigns to alumni most likely to enrol in your next cohort.
Most EdTech teams are fully onboarded within 2–4 weeks — including lead source integrations, team setup, workflow configuration, and training. Meritto’s dedicated onboarding team works alongside yours with zero disruption to ongoing admissions.
Ready to grow enrollments faster?
1000+ EdTech organisations run their enrollment engine on Meritto. See what it can do for yours.
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