Stop Losing Admissions
to Disconnected
Systems.
Meritto unifies your entire enquiry-to-enrolment journey — so universities & colleges can grow enrolments, optimise marketing spends, and deliver seamless student experiences. One purpose-built platform for higher education.
See Meritto in Action
Your Admissions Deserve Better
Than Patchwork Tools
Most higher-ed institutions run admissions on spreadsheets, generic CRMs, and guesswork. Here’s the real cost of that every cycle.
Enquiries from Google, Facebook, walk-ins, education fairs, and publishers — landing in different places, getting duplicated, forgotten, or never followed up on.
Without intelligent allocation, your best counsellors waste hours on low-intent students while hot leads go cold. Response time suffers. Conversions drop.
You’re spending lakhs on digital ads but can’t tell which campaigns actually drove enrolments. Every strategic decision happens on instinct, not data.
From First Click to Final Enrolment
Meritto connects every stage of your student’s journey — eliminating handoff failures and data gaps between your teams.
Everything Your Admissions Team Needs
Purpose-built for higher education — not a horizontal CRM bolted on to your workflow.
Zero Lead Leakage.
Every Source. One Platform.
Centralise, manage, and distribute incoming enquiries across all channels — Google, Facebook, publishers, walk-ins, school connect programs — and dynamically allocate them to counsellors using AI-powered intent scoring.
- ✓Auto-deduplication via primary, secondary & tertiary source attribution
- ✓Round-robin or custom-logic dynamic lead allocation to counsellors
- ✓AI intent scoring nudges counsellors to contact high-potential leads first
- ✓Real-time lead source performance tracking — ROI by channel
- ✓One-view lead profile with full history, notes, and activity timeline
Engage Students Across Every Channel — Automatically.
From the moment a student shows interest to the day they pay their fees, Meritto’s 360° Communication Suite keeps them engaged with hyper-personalised messages at exactly the right moment.
- ✓WhatsApp Business API — bulk broadcasts, two-way live chat, AI chatbot (Niaa)
- ✓Drip email & SMS workflows triggered by student behaviour and stage
- ✓Remarketing connectors — push data to Google & Facebook ad lists in real time
- ✓Voice broadcast campaigns for large-scale outreach at admission peaks
- ✓AI chatbot (Niaa) handles 24/7 student queries and lead qualification
Frictionless Applications.
Fewer Drop-offs.
Replace clunky multi-step application processes with a student-first digital experience. Build, launch, and manage smart application forms — with payments, document uploads, and query management built in.
- ✓Drag-and-drop form builder — no code, launch in minutes
- ✓Single student portal with login for multiple programmes
- ✓Real-time application status tracking for students & teams
- ✓Integrated payment manager — collect application fees instantly
- ✓Advanced query management — student questions resolved fast
GD, PI, Shortlists, Results — All Digital. All Automated.
Run your entire post-application process without a single spreadsheet. From online interviews to merit list generation and result declaration, Meritto’s virtual platform handles everything.
- ✓Schedule and conduct online GD-WAT-PI sessions with real-time scoring
- ✓Automated shortlist and merit list generation with custom business logic
- ✓DocVerify — AI-assisted document verification built in
- ✓Conditional workflow builder — enable/disable steps per programme
- ✓Automated online result declaration on student portal
Collect Fees. Offer EMIs.
Reconcile Instantly.
Meritto’s Unified Payment Stack (powered by Collexo) is purpose-built for higher-ed finance teams. Collect any type of fee, configure EMI plans, auto-generate receipts — without switching platforms.
- ✓Multiple payment modes — UPI, cards, net banking, demand draft
- ✓Instant EMI plans — no-cost and interest-based, with full upfront fee
- ✓Conditional workflow builder for fee waivers, scholarships & discounts
- ✓Automated receipt and invoice generation for every transaction
- ✓One-view reconciliation dashboard for your finance team
Every Decision Backed
by Data. In Real Time.
From counsellor productivity to marketing ROI to programme-wise conversion rates — Meritto’s reporting engine gives every stakeholder the insights they need to act fast and grow smarter.
- ✓100+ pre-built dashlets covering the full enquiry-to-enrolment funnel
- ✓Drag-and-drop custom report builder — no BI tool needed
- ✓Marketing ROI dashboard — cost per lead, cost per enrolment by source
- ✓Counsellor productivity reports — calls, follow-ups, conversion rates
- ✓Year-on-year benchmarking with real-time comparative dashboards
Frequently Asked Questions
Ready to Grow Enrolments?
Let’s Talk.
Join 1,000+ higher education institutions that trust Meritto to run their admissions — smarter, faster, and more profitably.