What is Lead Capture Automation & its benefits?

The concept behind auto lead capture is to automate the process of capturing the contact information of site visitors. You can do this by placing a form on a specific webpage where it can be filled out by interested leads. Allowing you to capture leads from different platforms such as social media, lead generation websites, web forms, and so on. In this blog post, we’ll explore what lead capture automation is, the benefits it offers, and how Meritto‘s (formerly NoPaperForms) CRM allows you to implement lead capture automation.

What is Lead Capture Automation?

Lead capture automation refers to the process of automatically collecting and managing leads using software tools. It includes web forms, landing pages, and email campaigns designed to capture leads and automatically process them into the CRM system. The goal of lead capture automation is to streamline the lead generation process, increase conversions, and improve the overall sales process.

Benefits of Lead Capture Automation

1. Increased Efficiency: Lead capture automation can help businesses to increase efficiency by automating the lead generation process, which can save time and reduce errors.
2. Improved Lead Quality: It helps businesses to improve the quality of leads by providing more detailed information about leads, such as demographics and behaviour.
3. Increased Conversion Rates: It helps businesses to increase conversion rates by providing targeted campaigns and offers tailored to specific groups of leads.
4. Better Segmentation: Enabling businesses to better segment leads by providing detailed information about leads, which can help businesses to create more targeted campaigns.

Never Miss a lead with Meritto (formerly NoPaperForms)!

Manage your lead-capturing process seamlessly. Get your sales team an integrated lead management system to capture leads automatically from different channels in a single unified platform.

1. Web Forms: Meritto provides web forms to capture leads and automatically process them into the CRM system.
2. Integration with telephony and IVR tools: Automatically collect leads from cloud calling/cloud telephony providers and IVR service providers and never miss a call.
3. Ensure Zero Lead Leakage: Capture primary touch points of all the leads/ enquiries from the website, social media, marketing agencies, walk-ins, and education fairs, ensuring zero lead leakage and cost optimisation.
4. Landing Pages: Our software allows you to create landing pages designed to capture leads and improve conversions.
5. Email Campaigns: Meritto provides email campaigns to capture leads and automatically process them into the CRM system.
6. Lead Scoring: Our software allows you to score leads, which can help you to identify the most promising leads and target them with more effective campaigns.
7. Lead source attribution report: Ensure that your team has access to comprehensive information about lead quality, conversion rates, and revenue attribution for each source. To increase conversion rates, data-driven your sales process.

Final Word

Overall, lead capture automation is an essential tool for businesses looking to increase conversions and improve the overall sales process. Meritto’s CRM allows you to implement it in several ways, which can help you to streamline the lead generation process, increase conversions, and improve the overall sales process.