How WhatsApp Business API is the new face of lead nurturing?
WhatsApp is the most widely used and preferred channel among all today. With an open rate of over 98%, rich-media messaging, and the ability to broadcast messages to numerous candidates at once, WhatsApp Business API has the potential to boost not just your engagement but also conversion and enrollment rates. .
Meritto’s integrated solutions equip you to leverage exactly that so your educational organization can do everything that matters from capturing qualified leads from raw data to automating engagement, and facilitating one-on-one nurturing of prospective students through live chat. This integration not only empowers your engagement efforts but also optimizes your counselors’ or sales representatives’ productivity. The result? An improved student experience and maximized marketing ROI.
Enhance your brand’s credibility with a verified badge
Few businesses have official WhatsApp verification, but getting yours verified can make a huge difference. It boosts your brand’s credibility and influences prospects to choose your educational organization. Plus, even if users don’t save your number, your brand name will still appear on WhatsApp. It’s a powerful way to stand out and make a lasting impression.
Broadcast messages & automate replies with notifications
Personalize broadcast messages effortlessly, tailored to each prospect’s enrollment stage, meaning no more static templates. Engage candidates with interactive accounts and instant automated responses, enhancing their learning about your organization. Share application statuses, deadline reminders, exam and tour schedules, and course fee due dates, all from one unified platform.
Automate messages based on the enrollment journey
Automate your nurturing with interactive messages tailored to the prospect’s enrollment stage and scale your conversions more than ever. Simply share direct login links, fee payment plans, acknowledgment slips, and virtual interaction links, enabling them to take the right action just at their fingertips. Simplify the entire inquiry-to-enrollment journey for the prospects as you get to share all critical updates.
Power your conversations with rich-media messaging
Engage candidates with videos and images that highlight their journey with your educational organization. Share exclusive insights about your branch, campus, hostel accommodations, placement cell, student communities, scholarships, and more. Provide detailed schedules and locations for GD/PI sessions, examination or entrance test venues, and other important events. Enhance your communication with audience-appropriate emojis for a more personalized touch.
Create & save custom communication templates
Effortlessly create and store interactive templates within the system, ready to send anytime, anywhere. Keep all your frequently used communications, such as welcome messages or application submission reminders, prepared for immediate use. Personalize each message every time with the use of tokens.
Make conversations that convert with Echo
Echo, our WhatsApp Live Chat platform, empowers your team by centralizing all your one-to-one WhatsApp interactions, turning every conversation into an opportunity to convert. It is purpose-built to ensure every inquiry is contextually engaged & nurtured to foster deeper connections with students—right where they feel most comfortable.
Read MoreAutomate engagement with Niaa
Let Niaa – the purpose-built Education Chatbot designed to engage with your prospective students and learners contextually 24/7. Available on the web, WhatsApp, and Facebook, Niaa offers a delightful counseling experience with a human touch.
Read More
Expand your reach to raw data to identify qualified leads
Send WhatsApp messages directly to your raw data lists and segments in bulk, and instantly create qualified leads in the CRM without any manual effort, ensuring no opportunity is ever missed. This allows you to maximize the potential of your raw data, expand your reach, enhance your engagement, and grow your student base more effectively than ever before.
Hear from Our Partners
NPF is really an amazingly powerful CRM, if properly leveraged, can provide valuable insights about our students or applicants. NPF helps deliver high-quality 360° service by making follow-ups and seamless customized end-to-end communications for every inquiry and also preserves a record of every enhanced communication, at ease. Read more
Neeraj Singh, Director Admissions, Reva University
Our teams are now connected more than ever, even when on the go. We never miss a pulse of what’s going on with our marketing campaigns, counseling efforts, and applications. Nothing slips through the cracks and with the real-time data that’s available on our Dashboards for a myriad of things, we’ve been able to make quick and informed decisions about optimizing and pivoting when needed. It’s exactly the reason why we thrived with minimal impact in the new world order today. Read more
Sourabh Rungta, Director, Rungta Group of Institutions
Being a marketer, I believe in numbers and with digital media replacing the traditional modes of advertisement, real-time analytics and actionable insights are the weapons with which a marketer fights her/his battles in an industry, as volatile as education. The various modules and dashboards that have been developed by Meritto to meet our requirements, provide us with ease of working and clarity in campaign management. This has enabled my team to keep a control on our various lead and application sources on a real-time basis. We hope that they will continue to grow and revolutionize the education industry. Read more
Vineeta Sharma, Director - Marketing, ITM University
