What is School CRM Software and how it helps in Increasing Admissions?

At Meritto (formerly NoPaperForms), we understand the importance of staying ahead in the competitive landscape of education. That’s why we have created this blog to shed light on an innovative solution that can make a significant difference for schools: School CRM software. By incorporating CRM technology into their operations, schools can effectively manage their relationships with students and parents, ultimately leading to increased admissions and improved student engagement. In this article, we will delve into the concept of CRM software for schools, its functionalities, and the tangible benefits it can bring in terms of boosting enrollment and fostering stronger connections with students. Let’s explore how this powerful tool can revolutionize the way educational institutions attract and retain students in the digital age.

Quick Read: Supercharge your Admissions with Admission CRM for Schools 

What is School CRM Software?

A school CRM (Customer Relationship Management) software is a specialized tool designed to manage and track student interactions, data, and automate tasks related to student recruitment, enrollment, and retention. This type of software is aimed at simplifying and streamlining the enrollment and retention process and provides valuable insights into student behaviour and preferences, which can help schools and preschool to make data-driven decisions.

Benefits of using School CRM Software

As you switch to using a CRM software solution for schools, many benefits come along. Not only does it enhances your efficiency on the performance end but also enables you to foster your relationships with existing and potential students/ parents. Here are some of the common benefits: 

1. Increased Efficiency: School CRM software automates many of the manual processes involved in student and parent communication, data management, and reporting. This can save schools time and resources, allowing them to focus on other important tasks. By having all relevant information in one place, staff can access student and parent data quickly and easily, reducing the need for manual data entry and improving accuracy.
2. Better Student Engagement: It enables schools to track interactions with students and their parents, and provides a platform for personalised communication. This can help schools build stronger relationships with students, increase engagement, and provide a better overall experience. Schools can also use the software to send targeted communications and track student progress, helping to identify any areas of concern and address them promptly.
3. Improved Data Insights: With all data stored in one place, schools can gain valuable insights into student behaviour, preferences, and trends. This information can be used to make informed decisions about admission processes, student engagement, and resource allocation. Schools can also use the data to monitor student progress and identify areas for improvement.
4. Enhanced Reputation Management: School CRM software helps schools in managing their reputation by tracking student satisfaction and addressing concerns in a timely manner. By having all relevant information in one place, schools can respond to student and parent inquiries more efficiently and effectively. This can help schools maintain a positive image and build stronger relationships within the community.
5. Increased Admissions: School CRM software can automate many of the tasks involved in student enrollment, allowing schools to reach more prospective students and increase admissions. By using the software to track student interactions and send targeted communications, schools can improve their outreach efforts and increase their chances of attracting new students.
6. Better Alumni Management: A CRM can help schools keep in touch with alumni and tap into their networks for fundraising and recruitment. Schools can use the software to track alumni interactions, send targeted communications, and organise events. This can help schools maintain strong relationships with their alumni and leverage their networks to support their mission.

How does it helps in Increasing Admissions?

School CRM software can help increase admissions by streamlining the recruitment and enrollment process and providing valuable insights into student behaviour and preferences. Here are some ways in which a CRM can help:

1. Automated Marketing: The software can automate marketing tasks such as email campaigns, SMS messaging, and social media outreach, allowing schools to reach more prospective students.
2. Lead Management: A CRM can help schools track and manage leads, providing a centralised database of prospective students. This allows schools to prioritize leads and follow up with them in a timely manner.
3. Personalised Communication: By tracking student interactions and preferences, schools can send personalized communications that are more likely to resonate with prospective students.
4. Data Insights: The software provides valuable insights into student behaviour and preferences, allowing schools to make informed decisions about their recruitment efforts.
5. Improved Outreach Efforts: With all data in one place, schools can analyse trends and make data-driven decisions about their outreach efforts. This can help schools reach the right students with the right message, increasing the chances of attracting new students.

Overall, School CRM software can help schools streamline the enrollment process, reach more prospective students, and increase admissions. It helps schools and preschools in managing student data and interactions, automate tasks related to recruitment and enrollment, and improve the efficiency of their recruitment and retention efforts. It can also help to increase the effectiveness of enrolment campaigns. Meritto’s (formerly NoPaperForms) Education CRM for Schools enables you to do all this and much more on a unified platform. Schedule a demo today and learn more about a purpose-built growth solution for schools.