In today’s hyper-competitive education market, student expectations are higher than ever.
They demand faster responses, personalized experiences, and seamless interactions from the moment they inquire. But let’s be honest—most traditional CRMs aren’t built for this.
They speak sales. Not student enrollment.
That’s why more and more universities are shifting to a CRM for higher education—especially one that’s purpose-built like Meritto.
Let’s dive into the 7 features you didn’t know you needed (but won’t want to live without).
1. Lead Centralization That Actually Centralizes
No more juggling spreadsheets, forms, and disconnected channels.
Meritto’s CRM for higher education centralizes every inquiry—from paid ads, social media, walk-ins, to events—into a single dashboard.
But it doesn’t stop there. Real-time source tracking, journey mapping, and one-view student profiles mean no leads slip through the cracks.
Why it matters: You capture more inquiries, eliminate duplication, and optimize every campaign.
2. Dynamic Lead Allocation With Zero Manual Work
Your counselors shouldn’t spend time cherry-picking leads.
With Meritto, leads are automatically distributed based on location, course preference, language, or even engagement score.
Built-in AI nudges your team to take the right actions at the right time.
Why it matters: You reduce response time, improve conversions, and ensure no student feels neglected.
3. Unified Communication Suite Across Channels
Today’s students expect communication on their terms—email, WhatsApp, calls, or SMS.
Meritto’s CRM for higher education gives your team an omnichannel communication suite directly within each lead profile.
And yes, it’s multilingual.
Why it matters: You deliver personalized messages, stay consistent, and never miss a follow-up.
4. Marketing Automation That Feels Human
With Meritto, you can run drip campaigns, set triggers, and send behavior-based nudges—without sounding robotic.
The CRM tracks a student’s actions, tailors communication, and pushes them one step closer to enrollment.
Why it matters: You increase engagement and move students through the funnel—automatically.
5. Post-Application Workflows That Run Themselves
Once students apply, don’t leave them hanging.
Meritto helps you automate interview invites, offer letters, payments, and even document verification.
Everything updates in real time on the student portal.
Why it matters: You speed up post-application processing, improve transparency, and delight admitted students.
6. Reporting That Goes Beyond Pretty Dashboards
Most CRMs give you numbers. Meritto gives you insights.
With 100+ customizable dashlets and a drag-and-drop report builder, you track what matters—from marketing ROI to counselor productivity.
Why it matters: You make better decisions, allocate smarter budgets, and boost team performance.
7. Mobile CRM for Admissions on the Go
Your counselors don’t sit at desks all day. Why should your CRM?
Meritto’s mobile app lets your team update leads, make calls, track visits, and send messages—on the go.
Why it matters: You empower your field teams, keep engagement high, and never lose momentum.
Built for Higher Education, Not Just B2B Sales
Most CRMs are built for sales pipelines, quotas, and generic workflows.
Meritto is different. It’s a CRM for higher education, crafted from the ground up for institutions like yours.
Whether you’re a university, business school, or online degree provider, Meritto understands admissions—not just sales.
Final Thoughts: The Future of Enrollment is Purpose-Built
In a market where every inquiry counts, you can’t afford to lose students to slow responses, scattered data, or disconnected workflows.
Meritto’s CRM for higher education isn’t just another tool. It’s a strategic advantage.
With 1,200+ institutions already trusting Meritto to scale their enrollments, the question is: will you?
Explore Meritto’s CRM for higher education today—and watch your enrollments grow.
Schedule a personalized demo today
- Why more universities are embracing CRM for Higher Education
- CRM for Higher Education: 7 Game-Changing Features You Didn’t Know You Needed
- CRM for Higher Education explained: How top universities are scaling enrollments
- What no one tells you about CRM for Higher Education (Until it’s too late)
- How predictive admissions software helps US Colleges grow enrollments
