Field force automation (FFA) in a CRM, as provided by Meritto (formerly NoPaperForms), refers to the utilization of technology to automate and streamline the operations of a company’s field force. This encompasses a team of employees who operate outside of a conventional office environment, such as salespeople, technicians, service representatives, and other field-based personnel who engage with customers or clients.
FFA in a CRM typically includes features such as:
For educational institutions, an FFA in a CRM can help in managing their field force, such as the admissions team, by providing them with the tools and information they need to perform their tasks more effectively, such as managing the leads and appointments, tracking the location of the team members and monitoring their activities, and managing lead information while on the go. But that’s not all.
Here are a few more ways how FFA can empower educational institutions:
Here’s how Meritto’s (formerly NoPaperForms) Mobile App enables educational institutions to unlock their team’s potential while managing admissions on the go.
Overall, FFA can help educational institutions manage leads more effectively, communicate more effectively with leads and potential students, and increase the efficiency and productivity of their enrollment teams, which can ultimately lead to better enrollment numbers and revenue for the institution.
If you’re looking to enable your counselors and sales representatives to engage leads, access and update their details, and make data-driven decisions while on the move, Meritto’s Mobile App is the right solution.
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