Introducing Campus Score: Your University’s First AI Readiness Report Card

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Universities everywhere are talking about AI. AI in classrooms. AI in admissions. AI in operations. But let me ask you something different:

Do you actually know how ready your institution is for an AI-driven enrollment world?

It is an uncomfortable question. Because while most universities are experimenting with AI in some way, very few have stopped to measure whether their digital presence, their student journey, and their brand are strong enough to keep up with how fast things are changing.

Here is the truth. You might have a great website. You might run strong campaigns. Students may be applying. Yet, you could still be silently losing leads every single day without realizing it. A student might abandon a form that feels too long. Another might never see your scholarship options clearly. An international applicant might compare you to a competitor who appears more transparent.

These gaps are invisible. Until now.

That is why we purpose-built Campus Score from #MerittoAILabs, our hub of free AI-powered tools designed to make the daily life of institutions simpler and smarter.

What is Campus Score?

Campus Score is your university’s first AI Readiness Report Card. In minutes, it audits thousands of digital signals across your website, your brand, and your student conversion funnel. It then turns all of that into one number: your AI Readiness Score.

But a number is not enough. Campus Score also gives you a detailed breakdown across six critical areas that directly influence how students discover you, trust you, and finally decide to enroll. Let’s go through them together.

1. AI Discoverability

Think about how students search today. They are not just typing into Google. They are asking ChatGPT about the best MBA colleges in Asia or using AI-driven tools that summarize information for them. AI discoverability looks at whether your institution is visible in these new ways students are searching. If you are not showing up here, you are effectively invisible to the very students you want to reach.

2. Brand and Reputation

Students choose more than a program. They choose a brand they believe in. This part of your score evaluates how consistent, clear, and compelling your institution looks online. Do you project credibility? Do you stand out against peers? Because in a crowded higher education landscape, brand reputation is often the reason why one university makes the shortlist and another does not.

3. Trust and Outcomes

For families making one of the most important financial decisions of their lives, trust is non-negotiable. This area looks at how well your university communicates outcomes. Do you showcase alumni success? Do you highlight accreditations, rankings, faculty achievements? Do you show the real return on investment of your programs? Students want proof, not just promises.

4. Conversion Funnel

You might be attracting thousands of interested students. But how many of them quietly drop off along the way? The conversion funnel score measures how smooth and intuitive your student journey really is. From the moment a student lands on your website to the point they submit an application, every extra click, every confusing form field, every page that does not load well on mobile creates friction. And friction kills enrollments.

5. Scholarship and Aid

For many families, affordability is the deciding factor. Scholarships and aid are not just financial incentives. They are signals of accessibility. This score evaluates how clearly and prominently your institution communicates financial support. Because if the aid options are buried or unclear, many students will assume your university is out of reach, no matter how great your programs are.

6. International Readiness

Every institution wants to attract global students. But are you truly ready to serve them? This score reflects whether your university is prepared to inform, attract, and support international applicants. Do you have clear visa information? Do your programs have global appeal? Do you speak to the concerns of students coming from abroad? International readiness is not only about diversity, it is about future-proofing your institution.

Why Campus Score Matters

AI is no longer a distant trend. It is already reshaping how students search, compare, and choose institutions. The question is no longer “will AI affect us?” The question is “are we ready for it?”

Campus Score gives you an instant, unfiltered answer. It shows you where you are strong, where you are weak, and where you are quietly losing ground. More importantly, it gives you AI-powered recommendations, prioritized for impact, that your teams can start working on today. No consultants. No long audits. Just clarity that is fast, free, and repeatable.

See Where You Stand. And See Where the Best Stand.

The best part about Campus Score is that you can run it anytime, for free. Use it once to get your baseline. Use it again to track your improvements.

👉 Run your free Campus Score today.

And if you are curious how the world’s best universities fare, we have something for you too. See the Campus Scores of the world’s top 25 universities under rank 105.

Closing Thought

Every university says it is preparing for the future. But the future is already here. Students are searching differently. They are comparing differently. They are deciding differently. Your Campus Score already exists. The only question left is: are you ready to see it? Check your Campus Score now.

Disclaimer: The scores shown are illustrative AI-readiness results generated by Campus Score and are not official rankings, endorsements, or benchmarks. Results may vary each time you run the model, depending on the LLM output.