Universities today are under immense pressure. Enrollment targets are rising. Student expectations are shifting. And competition? Fierce.
Yet many institutions still rely on outdated tools, spreadsheets, siloed systems, and manual processes. These disconnected tools aren’t just inefficient. They’re expensive. Not in dollars alone, but in missed opportunities, poor engagement, and lost enrollments.
This is the real hidden cost. And it’s what a CRM for universities, such as Meritto, is purpose-built to fix.
Outdated systems are costing you more than you think
Let’s get honest. You didn’t hire your team to chase spreadsheets, update lists, and copy-paste data across tools. But without a purpose-built CRM for universities, that’s exactly what happens.
The result?
- Slow inquiry response times
- Missed follow-ups
- Disconnected student communication
- Duplicate or lost leads
- Delayed decisions
Worse still, the best-fit students go elsewhere, often to universities using smarter systems.
Why generic CRMs just don’t work for higher ed
A traditional sales CRM wasn’t built for admissions. It was built to close B2B deals.
Universities need more.
A CRM for universities handles student journeys, not sales pipelines. From inquiry to enrollment, Meritto’s Higher Education CRM streamlines every touchpoint—and delivers the experience today’s students expect.
Let’s break down the real costs of not switching.
1. Missed inquiries = missed enrollments
Without centralized lead capture, inquiries fall through the cracks.
Meritto’s CRM for universities captures every lead—online, offline, social, and events—and shows you source-level performance in real time.
Every student counts. Don’t lose them at step one.
2. Manual follow-ups drain productivity
Following up manually eats up hours. And often, it’s too late.
Meritto automates personalized follow-ups via WhatsApp, SMS, email, and more—so your team can focus on what matters: meaningful conversations.
Automation doesn’t replace humans. It empowers them.
3. Disjointed communication hurts experience
Today’s students expect updates instantly and on their terms.
Meritto’s CRM for universities offers unified communication: from one dashboard, your teams can send personalized, timely updates across channels.
Good communication keeps students engaged. Bad communication loses them.
4. Application drop-offs go unnoticed
Without visibility, you don’t know why a student stopped engaging.
Meritto shows exactly where a student dropped off in their journey, so your team can intervene with the right message at the right time.
That’s how you reduce dropouts and boost conversion.
5. Delayed decision-making slows you down
When reports take days to build, decisions take even longer.
Meritto delivers 100+ customizable reports on course performance, counselor productivity, lead sources, and more—on demand.
Real-time data = faster, better decisions.
6. Admissions teams get burned out
Without a CRM, teams juggle tools, meetings, follow-ups, and reports manually.
That’s not scalable.
Meritto’s CRM for universities centralizes everything—leads, communication, applications, documents—on one screen.
It simplifies their day. And supercharges performance.
7. You’re falling behind competitors who’ve switched
Across the globe, leading universities have adopted Meritto. Why?
Because our CRM was built for them, not for sales reps.
It’s already trusted by 1,200+ institutions globally. When you use tools made for your world, everything changes—from results to reputation.
So, what’s the real cost of not using a CRM for Universities?
It’s not just money.
It’s lost students, missed targets, frustrated teams, and slower growth.
The good news? You can fix it.
Meritto’s CRM for universities helps you:
- Centralize inquiries
- Automate smart follow-ups
- Communicate across channels
- Track student progress
- Analyze performance instantly
- Streamline admissions from start to finish
All in one platform. Built for education. Not sales.
Final word: It’s time to stop settling
If your CRM wasn’t made for student enrollments, it wasn’t made for you.
Meritto’s CRM for universities transforms your admissions from fragmented to fully aligned. From slow to scalable. From reactive to proactive.
Because in today’s world, good enough won’t cut it.
The cost of doing nothing? Too high.
Explore Meritto’s Higher Education CRM today—and turn every inquiry into an enrollment.
Schedule a personalized demo today
- What makes this AI-powered Enrollment Software a category leader?
- This AI-powered Enrollment Software is changing admissions forever
- Why education organizations are switching to this AI-powered enrollment software
- The only AI-powered Enrollment Software you’ll ever need
- Institutions across MENA are Googling this CRM for Universities
