In the fast-evolving education landscape, enrollment is no longer just a process—it’s a performance. One where speed, personalization, and data-driven action win student trust.
Yet many institutions still operate like it’s 2012.
The result? Missed leads. Manual follow-ups. Poor student experience.
Enter Meritto—the AI-powered enrollment software that’s changing the game for every type of education provider: from higher education institutions to K12 schools, coaching centers, EdTechs, online degree programs, and study abroad consultancies.
Let’s walk through why Meritto is the only AI-powered enrollment software you’ll ever need.
Why traditional tools just don’t cut it
Imagine this: You’re the admissions director of a fast-growing university in Abu Dhabi. Leads pour in from Google Ads, education fairs, WhatsApp, and your website. But your team still manually assigns them to counselors. Follow-ups get delayed. Promising students slip through the cracks.
Now multiply that chaos by hundreds of inquiries daily.
That’s exactly why institutions are switching to AI-powered enrollment software.
What makes Meritto AI-powered?
Meritto doesn’t just collect data—it acts on it. It’s built to centralize, qualify, assign, and nurture leads across the entire enrollment journey. Here’s how.
1. Lead centralization with intent detection
Meritto captures leads from every source—online forms, walk-ins, social media, call centers—and maps them to a unified profile.
Its AI identifies high-intent candidates based on their behavior: repeat visits, course interest, or even time spent on your fee page.
Use Case: A parent in Dubai clicks your fee calculator three times. Meritto flags it, nudges a counselor, and triggers a WhatsApp conversation. Conversion, unlocked.
2. AI-powered lead distribution
No more round-robin chaos. Leads are auto-assigned based on course interest, geography, or counselor availability.
Meritto’s AI even suggests the best-fit counselor based on past closure rates.
Use Case: A student from Cairo interested in Engineering is instantly routed to your top-performing STEM counselor. TAT improves. So does trust.
3. Omnichannel, personalized communication
Meritto enables personalized messaging on WhatsApp, email, SMS, and push, triggered by real-time student behavior.
You’re not sending mass messages. You’re sending smart messages.
Use Case: A prospect visits your scholarship page. Meritto auto-triggers a message: “Want help applying for aid? Let’s talk.” It feels human—because it’s contextually driven.
4. Automated nurturing that never sleeps
Meritto’s AI-powered enrollment software runs drip campaigns, nudges inactive leads, and even prompts counselors with next-best actions.
Use Case: A coaching center in Riyadh runs a summer campaign. Meritto sends nudges, schedules callbacks, and retargets warm leads—while your team sleeps.
5. Real-time application tracking
From inquiry to enrollment, students can view their application status, upload documents, and track interviews via a unified portal.
Use Case: A candidate logs in to check if their offer letter is ready. Boom—Meritto updates it, triggers a payment reminder, and prompts the counselor.
6. Post-application automation built for scale
Meritto automates everything post-application—merit list generation, interview slot booking, and offer workflows.
No spreadsheets. Just speed.
Use Case: A study abroad consultancy in Bahrain uses Meritto to auto-rank 1,000+ applicants in seconds. AI filters based on academic performance, English scores, and SOP quality.
7. Reporting that drives smarter decisions
Want to know which campaign drives ROI? Or which counselor needs coaching?
Meritto’s 100+ dashboard widgets let you visualize performance across the funnel.
Use Case: A K12 school in Sharjah uses Meritto to compare lead-to-enrollment rates across campuses. The weakest link? Fixed with training—tracked in the platform.
One software, all education types
Meritto’s AI-powered enrollment software isn’t one-size-fits-all.
It’s customized for:
- Higher ed institutions: Boost marketing ROI and counselor efficiency.
- K12 schools: Centralize parent inquiries and optimize fee collection.
- Coaching centers: Track leads from inquiry to batch enrollment.
- EdTech platforms: Automate high-scale lead flows across multiple programs.
- Online degree providers: Nurture long-cycle leads and reduce churn.
- Study abroad consultants: Manage counseling, documentation, and offer stages in one view.
Why Meritto is the only AI-powered enrollment software you’ll ever need
It’s not just software. It’s your competitive advantage.
- Built for education, not adapted from B2B sales
- Trusted by 1,200+ education organizations globally
- AI that acts, not just analyzes
- Everything from lead to enrollment, in one login
Final thought: Your students have moved on. Has your software?
Education has changed. So have students.
They want fast answers, personalized journeys, and smooth digital experiences.
Meritto’s AI-powered enrollment software delivers all of that—and more. It helps you scale enrollments, without scaling headcount.
If you’re still running on spreadsheets or generic CRMs, it’s time to evolve.
Schedule a demo. Or better—experience the last enrollment software you’ll ever need.
Schedule a personalized demo today
- What makes this AI-powered Enrollment Software a category leader?
- This AI-powered Enrollment Software is changing admissions forever
- Why education organizations are switching to this AI-powered enrollment software
- The only AI-powered Enrollment Software you’ll ever need
- Institutions across MENA are Googling this CRM for Universities
