What Is A Tracking URL? Why is it Important?

Marketing automation software is designed to make our life as marketers easier and more productive, but the plethora of options can be daunting at times, and we may even forget to use some along the road. We’re here to remind you of the modest but powerful tracking URL.

What is a Tracking URL?

A tracking URL is a special type of URL that is used to track clicks and measure the effectiveness of various marketing campaigns. This URL is a unique and customised web address that is created specifically for a particular marketing campaign. It helps businesses understand how many clicks a particular campaign received, where the clicks came from, and what actions users took after clicking the link.

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Understanding Tracking URLs

Tracking URLs are used to collect data about user behaviour and provide insights into the effectiveness of marketing campaigns. They are used to track the number of clicks, the source of the clicks, and the actions that users take after clicking the link. This data can then be analysed to determine the success of the marketing campaign and make data-driven decisions.

How does a URL seem with a Tracking code?

URLs with tracking codes are commonly used in digital marketing to track the effectiveness of different campaigns. By adding a unique tracking code to the end of a URL, marketers can track clicks and visits to a specific webpage, as well as measure conversions and user behaviour.

For example, if a company wants to track the success of a social media campaign, it might create a unique URL for each platform they are promoting on, each with its own tracking code. When users click on the link and visit the website, the tracking code allows the company to see which platform was the most effective in driving traffic and conversions.

https://www.example.com/?utm_source=facebook&utm_medium=social&utm_campaign=spring_sale

In this example, the tracking code is added after the main URL as a series of parameters. The utm_source parameter is used to identify the source of the traffic (in this case, Facebook), the utm_medium parameter is used to identify the type of marketing channel (in this case, social), and the utm_campaign parameter is used to identify the specific campaign (in this case, the spring sale).

By using these tracking codes, a company can track how many visitors came to the website from Facebook, how many of those visitors were driven by social media, and how many of those visitors were part of the spring sale campaign. This information can then be used to optimize future campaigns and improve the overall marketing strategy.

How to Create a Tracking URL?

At Meritto (formerly NoPaperForms), we understand the value of tracking the performance of your marketing campaigns. To help you gain a deeper understanding of this process, we have created this blog to explore the simplicity of creating tracking URLs. By utilizing popular tools like Google Analytics or Bitly, you can easily generate unique URLs for each of your marketing campaigns. These tracking URLs enable you to collect valuable data on user behavior, which can then be analyzed to assess campaign performance and drive data-driven decision-making.

In conclusion, a tracking URL is a valuable tool for businesses looking to understand the performance of their marketing campaigns. By providing valuable insights into user behaviour, tracking URLs help businesses make data-driven decisions and optimize their campaigns for better results. Whether you’re a small business owner or a marketer at a large corporation, tracking URLs are an essential part of any successful marketing strategy.