WhatsApp Flows for enrollment marketing

In our latest #illuminateByMeritto webinar, we explored how WhatsApp has become the go-to channel for students. It’s the app they open first, the channel they trust for updates, and the one where conversations never get ignored. Yet, student journeys are still slowed down by scattered platforms, repeated follow-ups, and long external forms.

Our experts shared how Meritto simplifies this experience by bringing every step into one connected platform, ensuring students move forward without friction and teams stay aligned. Through WhatsApp Flows, built directly into the Meritto platform, they demonstrated how institutions can make this vision real. With real-world use cases and a live demo, our experts showed how these interactive in-chat forms reduce drop-offs, streamline data capture, and make enrollment journeys smoother. Here’s what we covered:

What is WhatsApp Flows

WhatsApp Flows are interactive in-chat forms that open directly inside a WhatsApp chat, making it simple for your students to share details, preferences, and choices without having to leave WhatsApp, meaning lower student drop-offs. It helps you deliver a richer experience that feels seamless to the students and efficient for your teams. Every response is instantly recorded and synced back into your Meritto platform, making it easier to move prospects forward.

Capabilities of WhatsApp Flows with Meritto

Create and customize flows to your needs

Create flows that capture exactly the information you want, from program interests and document checklists to webinar confirmations and feedback collection. Simply add the right field types, including text, dropdowns, multi-selects, and even date pickers, to make every flow fit your use case and map them to the system fields.

Collect information seamlessly in chat

Send WhatsApp message templates with customizable CTAs that open forms right inside WhatsApp, enabling you to collect information in one go, with no long back-and-forth conversations needed.

Watch as lead profiles are enhanced with every response

Every response will instantly be captured in the Meritto platform, once you map your form fields to system fields during form creation. Leads are automatically updated with each form fill, and every activity is logged in the timeline for complete visibility.

Pair flows with your marketing campaigns

This can improve customer satisfaction by providing richer experiences, which can boost conversions and improve results.

What can you do with Whatsapp Flows

Missed call follow-ups

Send an automated WhatsApp message with a form button after a missed call to capture student details and program preferences instantly.

Lead qualification

Turn raw data into leads by sharing WhatsApp forms that capture key information and qualify prospects on the spot.

Feedback & surveys

Collect structured feedback and survey responses after webinars, events, or campaigns, all within WhatsApp.

Campus visit

Schedule and confirm campus visits directly in WhatsApp, ensuring students stay engaged while institutions capture intent and details without friction.

How Flows work:

A flow is created inside Meritto.
A template message is triggered to students through Meritto.
The message opens into an interactive WhatsApp form.
Students respond within WhatsApp itself.
Every response syncs instantly back into Meritto.
Teams move prospects forward faster, no chasing required.

Benefits of WhatsApp Flows

Enhanced student experience

Keep every interaction inside WhatsApp for a seamless journey.

Improved conversion rates

By reducing friction and keeping every step within WhatsApp, institutions minimize drop-offs during critical stages like inquiry capture, form fills, and confirmations.

Streamlined operations and efficiency

Auto-sync responses into Meritto, removing manual logging and errors.

Personalized engagement

Customize flows to student needs, from program interests to campus visits.

Reduced student drop-offs

Replace long follow-ups with structured, in-chat forms students won’t abandon.

Efficient student data collection

From text inputs to dropdowns, multi-selects, and even date pickers, Flows make data capture structured and seamless.

Scalable for institutions of all sizes

Run flows across thousands of students and campaigns effortlessly.

Template Quality Indicators

Deliverability is key to WhatsApp engagement, and inside Meritto you can now track Template Quality Indicators directly in the Templates tab under Communication or while sending bulk and individual messages in Lead Manager.

High Quality → Signals strong engagement and ensures smooth deliverability.
Medium Quality → Shows mixed feedback and requires refinement.
Low Quality → Indicates poor engagement and risks being paused.
Pending Quality → Applies to recently approved templates; best practice is to test with smaller audiences before scaling.

Meta rates your WhatsApp templates based on engagement and feedback, and these ratings directly shape your reach. Monitoring and improving template quality ensures campaigns remain effective, scalable, and uninterrupted

The takeaway

Student journeys don’t have to be scattered or complex. With WhatsApp Flows, institutions can guide every step inside WhatsApp itself, making interactions simpler for students and more efficient for teams. As highlighted in our #illuminateByMeritto webinar, Flows help reduce drop-offs, streamline data collection, and create more connected enrollment experiences. For more insights, watch the full webinar here and to know more, schedule a personalized demo today.