A counselor is a guiding star that every prospect looks up to on their journey to get admission into their dream colleges. Looking at their screens, at each and every prospect, whose journey through the funnel they take note of, counselors spend most of their workday conversing with students. Every doubt, every query is swiftly resolved which more often makes an impact: for an institution that means more conversations and a better poll of students and for the students; it is a nudge in the right direction.
Meritto Counselor Empowerment Program is one more step towards recognizing the best amongst such counselors and to acknowledge the impact they bring in.
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Identifying the best performances was quite a challenge and as with any other part of the process. So we turned to our Analytics to be able to have some Data-Driven insights. We took to listing down the most important metrics and we had quite a long of them; here are a few metrics that are determinant to a counselor being CEP certified
where the number of leads engaged is gauged
the number of paid applications they contributed to the pool
the effective use of the various platform to reach out to the prospects
the measure of the queries resolves with a positive disposition
the measure of the entire follow-ups added to the leads and applications respectively followed by marking them completed
a subjective score out of 100 given by the institution