Power higher enrollments
and
better ROI with
WhatsApp Business API
Scale your student reach, reduce drop-offs, and convert faster with WhatsApp campaigns and conversations, seamlessly powered by Meritto CRM.
How WhatsApp Business API boosts enrollments & ROI for educational organizations
With 98% open rates, rich-media messaging, and broadcast capabilities, WhatsApp Business API connects you with students instantly and personally.
And when powered by Meritto, it becomes an enrollment engine, because in one unified platform, it lets you capture qualified leads, automate engagement, and enable counselors to nurture one-on-one conversations that boost productivity, improve student experience, and deliver measurable ROI.
Broadcast campaigns with confidence that drives action
Reach the right students at scale with program launches, scholarship updates, event invites, and webinar promotions, all sent directly from Meritto CRM. Every reply creates or enriches a lead record, keeping your funnel accurate and alive.
- Add CTAs and quick reply buttons to boost responses
- Automatically capture replies as leads in CRM
Manage custom templates for instant communication & better delivery
Manage interactive templates for your most-used WhatsApp messages from welcomes to application updates, ready for quick use and personalization. Categorize, customize, and send in seconds while ensuring strong deliverability and account health.
- Organize templates under marketing, utility, or service for faster access
- Monitor Meta approvals and quality ratings directly within Meritto
Build smart automations that move students through their journey
Keep students on track with stage-based WhatsApp communication, and let their engagement trigger the next best actions. From stage or score updates, counselor assignment, and more, personalized journeys run automatically, keeping your pipeline moving and preventing missed opportunities.
- Send automated, timely reminders for deadlines, fee payments, interviews, and exams
- Build automated personalized journeys that keep students moving forward and reduce drop-offs
Capture details with customizable forms, inside every chat
Build interactive forms that open directly inside a WhatsApp chat, making it simple for your students to share details, preferences, and choices without having to leave WhatsApp, which means a smoother and engaging experience.
- Collect feedback and surveys after webinars or events within WhatsApp.
- Auto-sync details into CRM for context-rich follow-ups
Build instant & two-way conversations with a live chat platform
Do more with Echo, Meritto’s live chat platform that allows you to reply naturally beyond static templates, while keeping every exchange tracked. From first inquiry to final admit, every chat is contextually nurtured, right where students feel most comfortable.
- Manage all WhatsApp replies from one centralized inbox
- Filter and track chats as queued, picked, or resolved
Automate replies for instant, 24/7 engagement
Coupled with Niaa, the education chatbot, you’ll never leave a student waiting. Automated responses on WhatsApp handle FAQs, share details, and keep conversations active even outside working hours.
- Ensure faster replies for a better student experience
- Automate FAQs and repetitive queries to free up counselor bandwidth
Track and measure ROI from campaigns and conversations
Move beyond vanity metrics, see how every WhatsApp campaign contributes to applications and enrollments. With Meritto CRM as the backbone, you can tie conversations directly to outcomes and know exactly what’s driving results.
- Track movement from inquiry to enrollment with clear funnel visibility
- Use ROI insights to double down on what truly works
Getting started is quick and easy with Meritto, an official Meta Tech Partner.
- Faster onboarding directly through Meritto CRM and get started quickly, and secure your green tick.
- Manage multiple numbers with ease, set default replies, opt-ins, opt-outs, and more.
- Unlock Meta benefits and early access to new WhatsApp features to deliver the best student experience.
WhatsApp Business API for educational organizations: The Meritto difference
- Aspect
- Lead data & context
- Personalization & automation
- Engagement visibility
- Insights & ROI
- Compliance & Scale
- WhatsApp Business API integrated with Meritto
- Conversations auto-linked to CRM leads & applications.
- CRM fields + AI, drive contextual campaigns, reminders & follow-ups.
- Unified timeline across WhatsApp, calls, emails & applications.
- End-to-end funnel tracking + AI shows what drives conversions.
- Secure, role-based access with team routing & scaling built in.
- WhatsApp Business API standalone tool
- Manual exports, no real-time CRM sync.
- Static templates, manual scheduling.
- WhatsApp is isolated, hence data silos.
- Standard Stats, no enrollment attribution.
- Customer data exported to external tool leads to compliance risk.
WhatsApp Business API FAQs
Meritto’s AI-powered WhatsApp Business API automates personalized messaging to engage students at various stages of the enrollment process. By analyzing student behavior, AI tailors each message to the prospect’s needs, ensuring timely, relevant, and contextual communication that maximizes engagement and conversion rates.
Meritto’s AI analyzes student data, including behavior patterns and engagement levels, to personalize WhatsApp messages based on each student’s unique journey. Whether it’s sharing application statuses, course reminders, or payment links, the AI ensures every interaction is tailored to the student’s current stage in the enrollment process.
The WhatsApp Business app is a standalone smartphone application for small businesses.
The WhatsApp Business API is an interface for medium and large businesses that need to broadcast a high volume of messages, enable business process automation and integrate their existing communication platforms.
WhatsApp Business API enables your institution to engage with your prospective students directly on WhatsApp. You can share pivotal insights about your educational institution, drive high-quality engagement with candidates, and nurture them based on their profile and application details. Using it enables you to share information in multimedia formats without any hassle; you can also take your prospects on a virtual tour of the college so they get a good idea about your institution. It can also be used to reply to queries of applicants and nurture them in a personalized manner.
WhatsApp Business API can be integrated with Meritto, enabling your counsellors and admission teams to engage with applicants in real time. With a single click on both the web and mobile app platforms of Meritto, you can communicate with your prospects. All the communication that happens between the prospects and counsellors gets archived in the system and can be observed anytime. You can also let Niaa, an AI-based Education Chatbot, take over your WhatsApp Business API account to nurture candidates 24 x 7 x 365.
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