Future-proofing the undergraduate admissions office in the U.S.

In the increasingly competitive U.S. higher education landscape, universities must adopt forward-thinking, data-informed strategies to ensure sustained enrollment and student success. In this session, we’ll sit down with Victoria Herrick, Associate Director of Recruitment for Undergraduate Admissions at Old Dominion University (ODU), to explore the insights about enrollment strategy.

Drawing from her experience supporting ODU’s notable enrollment growth and student retention initiatives, this conversation aims to unpack what’s working, what’s evolving, and how institutions can respond to changing student expectations, with a special focus on what’s actionable today.