Trust as the new enrollment currency in Malaysia

As international universities expand into emerging education markets like Malaysia, global reputation alone is no longer enough. Today’s students and parents evaluate institutions not just on rankings, but on credibility, transparency, student experience, and the consistency between what is promised and what is delivered.

In this conversation with May Tan Mullins, Provost and CEO of the University of Reading Malaysia, we explore how institutions can build and sustain trust at every level, from governance and academic standards to marketing communication, admissions processes, and day-to-day student engagement. So, whether you lead strategy, manage admissions, shape marketing narratives, or counsel prospective students, this session will offer practical perspectives on how global institutions translate brand reputation into meaningful local impact, and how every team plays a role in earning and protecting trust.