An Introduction to A/B Testing for Enrollment Marketing

This ebook is your comprehensive guide to leveraging A/B testing techniques to optimize your enrollment marketing efforts and provides valuable insights and practical tips to help you achieve your enrollment goals. Delve into this ebook and discover how data-driven decisions can lead to higher conversion rates, a more engaging student experience and ultimately enrollment growth.

A/B Testing for Enrollment Marketing

What’s in it for you?

This comprehensive ebook will help you create effective enrollment marketing campaigns and help you:
  • Gain a deeper understanding of A/B testing and its implications for enrollment marketing.
  • Optimize online forms, landing pages, CTAs, and email marketing campaigns to attract and convert prospective students.
  • Discover the benefits of A/B testing, including increased website traffic, higher conversion rates, lower bounce rates, and optimized user experience.
  • Implement data-driven strategies and use best practices effectively in your enrollment marketing strategies.

Frequently Asked Questions

Get answers to frequently asked questions about everything we do.

Meritto is a de-facto choice for all educational organizations looking to grow their enrollments, as it equips their Sales, Marketing, Admission, Finance, and Operation teams to be more productive with its powerful yet easy-to-use solutions. All their products from Enrollment Cloud, Education CRM, Application Platform, and Education Chatbot, to Payment Cloud, are purpose-built to keep educational organizations enrolling.

With scalability at the forefront, it enables educational organizations to grow their enrollments today and helps prepare them for tomorrow. It is trusted and used by over 1000 educational organizations from EdTech Companies, Coaching & Training Institutes, Study Abroad Consultants, K12 Schools, Play & Pre-Schools to Higher Education Institutions.

An enrollment cloud is a modern-age cloud-based system for educational organizations looking to manage the entire process of enrolling students from their very first touchpoint. It unifies all teams involved in the process from sales, marketing, finance, admission, and operations, and allows them to centralize, track, nurture, and convert leads into applications and eventually enrollments. It provides a single source of truth for all teams to access information, track lead and applicant activity, contextually engage and nurture leads down the funnel, check application status, and collect fee payments.

We offer an Enrollment Cloud that has been a game-changer for educational organizations of all sorts looking to grow their enrollments. Its easy-to-use platform with intuitive features allows one to gain complete control of the entire admission funnel from inquiry to enrollment and double down on your institution’s efforts to attract, engage and enroll.

ChatGPT emerges as a powerful tool to streamline content creation and strategy to nurture potential students across various platforms like SMS, email, and social media. With its knack for crafting compelling copy and personalized messages, it serves as a versatile assistant to create content that keeps students engaged.

Meritto’s Enrollment Cloud is a purpose-built solution for higher education institutes looking to explore solutions for enrollment growth. But that’s not all. The exclusive product suite of Meritto contains a variety of growth solutions for education organizations like EdTech organizations, study abroad and domestic consultants, schools preschools, and coaching and training centers. Purpose-built for the entire education industry, Meritto is a one-stop shop for those looking to automate their admission process and grow enrollments.

Technology in managing admissions is a game-changer every education organization needs. It enables one to go beyond the basics of manual management and leverage the latest technological developments to maximize the impact. Similarly, a purpose-built enrollment automation platform with all the modern-age inputs streamlines the entire inquiry-to-enrollment journey. It supercharges your Counseling, Finance, Marketing, and Operations teams with enhanced productivity, empowering them to focus more on increasing enrollment.