Avantika University’s Journey to Enrollment Growth
In their quest to bridge the gap between vision and reality, Avantika University embarked on a multifaceted journey that delved deeper into enrollment numbers and beyond. However, a challenge called leads came in their way. Discover how they leveraged Meritto’s dedicated, education CRM platform to transform their processes and take a modern, automated, and data-driven approach to streamline every aspect of the student enrollment journey.
What’s in it for you?
The case study demonstrates how Meritto’s purpose-built education CRM not only helped manage their leads but also improved the overall student enrollment journey, and will help you learn how you could:- Eliminate friction at every touchpoint and facilitate swift transition from lead to enrolled student.
- Facilitate seamless coordination among different stakeholders leading to improved efficiency across teams.
- Manage all leads, eliminate duplicacy and ensure only verified lead is recorded.
- Customize enrollment journey tailored to different stages of the admission process.
Frequently Asked Questions
Get answers to frequently asked questions about everything we do.Meritto® is NoPaperForms’ flagship product and the AI-powered Operating System for Student Enrollments, a unified, modular and automated platform purpose-built for educational organisations, enabling them to attract, engage and enroll students on one platform.
It manages the complete enquiry-to-enrollment journey: centralising enquiries across channels, enabling personalised student engagement, and managing applications, document verification, merit lists and admission offers. Education CRM® runs the acquisition and admissions funnel, the Application & Post-Application Platform extends it into application forms, verification, offers and final enrollment, and the Student Engagement Suite adds engagement across WhatsApp, email, SMS, voice and AI-powered conversations, together making up Enrollment Cloud®.
Because it is one platform, the same student record carries across every module an institution adds, with fee collection connected through Collexo® at the point of admission. By bringing data, context and workflows together, Meritto serves as the system of record for the enrollment journey, helping educational organisations grow enrollments, improve conversions, optimise marketing spends and increase operational efficiency.
As student enquiries and applications grew, Avantika University needed a more structured way to manage leads, reduce duplication, improve coordination between teams and maintain visibility across the enrollment journey.
The case study shows how moving from fragmented and manual processes to a connected enrollment platform helped the university organise lead management and create a more consistent path from enquiry to enrollment.
Meritto helped Avantika University centralise student enquiries, manage lead distribution and follow-ups, reduce duplicate lead records and connect enrollment activity through one system.
By bringing student data, communication and workflows together, the university could improve coordination across teams and gain greater visibility into how prospective students were progressing through the enrollment journey.
The case study also highlights the use of automation and stage-based journeys to make the admissions process more structured and scalable.
Enrollment automation helps universities manage repetitive and high-volume activities without depending on manual coordination at every stage.
Education CRM® within Meritto supports enquiry capture, lead distribution, counselling, follow-ups, admissions and conversion tracking, while the Student Engagement Suite enables automated and personalised communication across WhatsApp, email, SMS, voice and AI-powered conversations.
Connecting these workflows can help teams maintain consistent follow-ups and manage growing enquiry volumes while allowing counsellors to focus more time on student interactions that require human judgement.
A connected enrollment platform helps universities scale by keeping student data, engagement and workflows connected to the same enrollment system of record as enquiry and application volumes increase.
Meritto connects Education CRM®, the Student Engagement Suite and the Application & Post-Application Platform across the enquiry-to-enrollment journey. The same student record can carry across enquiry management, counselling, communication, applications, document verification, offers and final enrollment.
This reduces fragmentation between stages and gives enrollment teams a more consistent operational foundation for managing growth.
Avantika University’s experience shows the value of treating enrollment as one connected journey rather than managing leads, communication and admissions through separate processes.
Centralising enquiries, maintaining a connected student record, automating defined workflows and tailoring journeys to different stages can help institutions reduce operational friction and improve coordination across enrollment teams.
The broader lesson is that sustainable enrollment growth depends not only on generating more enquiries, but also on having the systems and workflows needed to manage those enquiries consistently as volumes increase.
