IMI’s Marketing 2.0 Unleashed with Meritto
Experience the transformative power of data-driven decision-making in boosting enrollments through our case study on the International Management Institute. The study discusses how a shift from a traditional marketing approach to data-driven marketing enabled them to evaluate performance, plan strategically, and enhance the entire admissions and marketing process. Dive deep to discover how Meritto, a purpose-built enrollment growth platform, played a key role in this success story.
What’s in it for you?
The case study shows how analyzing data can be a game changer in enhancing your enrollment marketing and help you:- Optimize your marketing spending
- Maximize your marketing ROI
- Boost your enrollment team’s productivity
- Increase your enrollments
Frequently Asked Questions
Get answers to frequently asked questions about everything we do.Meritto is NoPaperForms’ flagship product and the AI-powered Operating System for Student Enrollments. It is a unified, modular and automated platform purpose-built for educational organisations, enabling them to attract, engage and enroll students on one platform. By bringing data, context and workflows together, Meritto serves as the system of record for the enrollment journey, helping educational organisations grow enrollments, improve conversions, optimise marketing spends and increase operational efficiency.
Enrollment Cloud is Meritto’s broader suite for managing the enquiry-to-enrollment lifecycle. It brings together Education CRM, the Application & Post-Application Platform, student engagement, marketing automation and enrollment intelligence around the same student record and workflows. Fee collection connects through Collexo at the point of admission rather than being positioned as a Meritto payment product.
A management institute optimises its marketing spend by identifying which investments actually produce enrolled students and redirecting budget away from those that do not.
Rather than spreading spend broadly and hoping for results, it concentrates resources where the data shows genuine return. The International Management Institute (IMI) optimised its spending this way, using performance evidence to ensure every rupee of its marketing budget worked efficiently. This disciplined allocation is central to maximising marketing ROI, because spend is directed by what has been proven to contribute rather than by assumption.
Data-driven marketing boosts the enrollment team’s productivity by showing exactly where to focus, so effort goes to the activities and prospects most likely to convert rather than being spread thinly across everything.
When marketing and admissions work from the same performance data, they stop investing time in approaches that do not deliver and coordinate around what does. For IMI, this clarity made the enrollment team more effective, because their energy was directed by insight into what produced results rather than by habit or guesswork.
Meritto® — NoPaperForms’ AI-powered Operating System for Student Enrollments — enables data-driven marketing by capturing the source of every enquiry and connecting marketing activity to real enrollment outcomes on one platform.
Its marketing analytics and reporting let teams evaluate campaign performance, optimise spend, and plan strategically from evidence rather than intuition, while unifying marketing and admissions on a single system of record. For the International Management Institute, Meritto was the key to shifting from traditional to data-driven marketing — boosting team productivity, maximising ROI, and ultimately increasing enrolments.
