Looking for an alternative to Zoho CRM to attract, engage, recruit, and enroll students? growth
You’re at the right place. Try Meritto’ super intuitive Enrollment Cloud that’s quick to implement, light on complexities, and big on functionalities that your teams could use powerfully.
Made in India, for the world
1000+ educational organizations, whether EdTech Companies, Coaching & Training Institutes, Study Abroad Consultants, K12 Schools, or Higher Education Institutions, love us for making enrollments easy.
How is Meritto’s CRM better than Zoho CRM?
The Education
Industry Standard
Crafted for Education
Organizations
Unparalleled
Scalability
Customer Success
at its best
A Brief Comparative Overview
- Zoho is cloud-based CRM tailored to the needs of small and midsize businesses. Its interface includes CRM tools such as sales and marketing automation, customer support and help desk, inventory management, product configuration and reporting, and customer analytics.
- Positioning itself as the Operating System for businesses, Zoho offers comprehensive solutions tailored to the unique needs of businesses.
- Zoho conducts its operations across a broad spectrum of industries from BFSI, Consulting, Software among many others.
- Meritto is a cloud-based platform that offers purpose-built solutions to equip and empower counseling, marketing, admissions and finance teams in an education organization. Its interface tools for every stage of the student lifecycle from inquiry to enrollment.
- Meritto is renowned as the Operating System for Student Recruitment and Enrollment, serving as a comprehensive solution for education organizations.
- Specializing intensively in the educational field, Meritto has gained recognition as a leading standard by educational institutions worldwide.
Why Meritto outperforms Zoho?
The Education Industry Standard
Meritto, the Operating System for Student Recruitment and Enrollment has the reputation for purpose-building unified solutions for the education organizations. It is the de-facto choice, known or setting the standard when it comes to equipping Sales, Counseling, Marketing, Admissions and Finance Team to grow enrollments.
Crafted for Education Organizations
Zoho is built with a broad focus that often demands multiple customizations to adapt to the workflows of Counselling, Marketing, Admission, Finance, and Operation Team; however, this adaptability can only be configured up to a certain extent. On the other hand, the very DNA of Meritto’s products ensures they naturally and seamlessly align with the processes of these teams, encapsulating all their use cases effortlessly. All this enhances the user experience multifold.
Unparalleled Scalability
The most significant aspect of Meritto is its exceptional scalability. Numerous educational organizations adopt Meritto early, progressively using its advanced features as they expand. Our products are designed to prepare you for tomorrow and make scaling up easier.
Customer success at its Best
Meritto has a dedicated team of experts who are committed to providing exceptional support and assistance whenever and wherever you need it. Whether you need regular updates or one-on-one training sessions, we’re always here to help.
Lead Management Platform
Evaluate the efficacy and adaptability of each CRM system in consolidating and providing a unified view of incoming inquiries.
| Sub-Modules | Meritto | Zoho |
|---|---|---|
| One View Lead Profile | ||
| Lead Verification | ||
| Custom Fields | Yes but with limits | |
| Custom Tabs | Yes but with limits | |
| Bulk Offline Upload/Quick Add |
Counselor Management Platform
Examine how each CRM equips your teams to track and nurture potential students, and how well it aligns with your education organization’s processes and strategies.
| Sub-Modules | Meritto | Zoho |
|---|---|---|
| Smart Views | ||
| Sales Signals (Lead Score and Strength) | ||
| Advanced Lead Distribution (Business Logic) | Yes but basic logics only | |
| Tasks & Follow Ups | ||
| Conversation Notes | ||
| Sales Notifications | ||
| Opportunity Management | ||
| Request and Schedule a Call Automation | ||
| Sales Reporting/Counselor Productivity Dashboard | ||
| User and Team Management |
Enrollment Marketing
Assess the power and versatility of the marketing tools offered by each CRM, and their capacity to engage prospective students and boost your education organization’s conversions.
| Sub-Modules | Meritto | Zoho |
|---|---|---|
| Drag and Drop Email Template Builder | ||
| Responsive Email Template Gallery | Yes but not education specific | |
| Responsive Email Campaigns | ||
| SMS Campaigns | Yes but require external purchase | |
| Recurring Communication | ||
| Drip Marketing Automation and Workflow Builder | Yes but restriction on number of nodes that can be created | |
| Communication Performance Reports & Tracking | Yes but only email | |
| Raw Data Management | ||
| Responsive Landing Page Builder | ||
| Website Widget (Web Form) |
Campaign Management
Investigate the ability of each CRM to oversee, monitor, and evaluate enrollment marketing campaigns, determining which one delivers the best ROI.
| Sub-Modules | Meritto | Zoho |
|---|---|---|
| Campaign Dashboard | Yes but requires separate purchase of Zoho Analytics | |
| Lead Verification Index | ||
| Channel Classification | Yes but requires separate purchase of Zoho Analytics | |
| Inventory Classification | ||
| Mutually Exclusive Impact (MEI) | ||
| Source Performance Report | Yes but requires separate purchase of Zoho Analytics | |
| Lead Flow Algorithm (Quality and Quantity Control of Leads from External Sources) | ||
| Publisher Panel (Marketing Agency Performance Panel) |
Application Management
Evaluate how each CRM simplifies and automates the application process, making it more efficient for your teams to manage applications.
| Sub-Modules | Meritto | Zoho |
|---|---|---|
| Application Form Automation | Yes but web-based only | |
| Institute Level Registration Page | ||
| Form Level Registration Page | ||
| White Labelled URL | ||
| Query Management System | ||
| Document Manager (View and Download) | ||
| Email/SMS Notification | ||
| Document Verification | ||
| Offer Letter Placement |
Student Admission Portal
Evaluate CRMs to find the one offering a unified platform for seamless student application, connectivity, payment processes, and eventually experience.
| Sub-Modules | Meritto | Zoho |
|---|---|---|
| Unified View for Students | ||
| My Forms | ||
| Login via Application Number | ||
| Login via OTP | ||
| Query Management System | ||
| My Communications (student can view all communications) | ||
| My Reports | ||
| FAQ’s | ||
| My Payments (Student can check all payments initiated) | ||
| My Documents (Application Form,CAS Letter, Offer Letter) |
Post Application Management
Gauge the effectiveness of each CRM in managing the applicant’s journey post-submission, including functionalities such as interview scheduling and admission offer management
| Sub-Modules | Meritto | Zoho |
|---|---|---|
| Profile Based Shortlisting Automation | ||
| GD/PI Slot Booking | ||
| Video Interviews and Panel Assignment | ||
| Candidate Evaluation and Scoring | ||
| Generate Merit List and Place Offers | ||
| Token Fee/Installment payments | ||
| Fee Refund Manager |
Integration and Support
Assess the integration capabilities of each CRM with your existing systems and the level of customer support offered, to determine which one ensures minimal disruption and maximum productivity.
| Sub-Modules | Meritto | Zoho |
|---|---|---|
| Reports and Analytics | Yes but requires separate purchase of Zoho Analytics | |
| Facebook and Google Ad connectors | ||
| Pre-Integrated Email Service | ||
| Pre-Integrated SMS/Text Service | ||
| Pre-Integrated WhatsApp Business API Services | ||
| Pre-Integrated Payment Stack | Yes but require separate purchase of Zoho Books | |
| Exam Integration | ||
| ERP/LMS Integration | ||
| Mobile CRM | ||
| Developer Portal | Yes but Chargeable | |
| Trainings | Yes but Chargeable | |
| Customer Success Manager |
We are a global enrollment platform designed to equip you for growth
1 Billion
Student engagements
powered on average annually
100 Million
Inquiries processed
on
average annually
5
Million
Applications managed
on average annually
50,000 Business users across departments and job functions
1000+
Education organizations
trust Meritto
Switch to a purpose-built CRM to grow your enrollments
Still unclear? Ask these questions before buying a CRM
Here’s a quick checklist that can help you select a CRM that aligns with your education organization’s unique needs and goals, ultimately enhancing your enrollment growth.
| Evaluation Criteria | Question | Yes/No |
|---|---|---|
| Team Adaptablility | Is the CRM designed with the unique needs of education institutions in mind? | |
| Ease of Implementation and Adoption | How easy is the CRM to implement and use? | |
| Customer Success Team | Does the CRM offer a dedicated customer support team? | |
| Essential Functions and Integrations | Does the CRM include essential functions, or does it require numerous plug-ins and integrations? | |
| User-Friendly Mobile Application | Does the CRM come with a mobile application that’s easy to use? | |
| Advanced Features for Application Management | What cutting-edge features does the CRM offer beyond forms? | |
| Student Journey Management | Is the CRM built around managing the student journey making it easy and efficient for your team to track and take actions accordingly? |
First-hand users rate Meritto above
Zoho
| Business Software and Services Reviews |
Zoho | Meritto |
|
4 | 4.8 |
|
4.3 | 4.5 |
|
4.3 | 4.5 |
