Meritto Engagement and Transactional System, METS

A unified platform for smarter, flexible student engagement.

One flexible currency that you can use anywhere you like

METS is a unified, credit-based system to power all student engagement across all channels, like WhatsApp, Email, SMS, Broadcast, automation, and our very own Agentic AI product lines, like Mio AI.

No more juggling top-ups. Just one smart, flexible system for you to drive more value across the Meritto platform.

One credit pool

One credit pool

A single budget for Marketing Cloud & engagement services

Usage-based consumption

Usage-based consumption

Credits are deducted based on usage (e.g., per email, per SMS)

Flexible allocation

Flexible allocation

Allocate and reallocate credits anytime, as priorities shift

Full transparency

Full transparency

Track usage with real-time dashboards & logs, audit trails

Enterprise ready

Enterprise ready

Built to scale, without billing or operational complexity

Operate with a single, centralized recharge

Recharge once to power every feature, across channels and tools. With METS, you manage one unified balance instead of multiple separate balances. You can easily track how much is allocated to each feature, and how much remains unallocated, so your operations stay simple, flexible, and always under control.

Faster verification from DigiLocker

Flexibly allocate or transfer METS as priorities shift

Plan campaigns without juggling top-ups. Simply allocate METS units to Email, WhatsApp, Mio AI, or any channel as needed, all in one go. And if you want to shift focus from SMS to WhatsApp mid-campaign, or scale automations during admission peaks, you can reallocate METS units across features instantly.

Get the send capacity auto-calculated as you allocate

As you allocate METS, the system auto-calculates the number of messages, sessions, or actions you can send based on each channel’s cost per message or cost per session (CPM or CPS). No guesswork, no back and forth.

Clear verification status tracking

Gain real-time visibility into consumption and costs

Track every METS unit with complete transparency. It gives a detailed dashboard to view usage reports, allocation logs, and a built-in ledger that shows exactly where your credits are going by campaign, channel, or tool. Monitor spending, stay accountable, and make smarter decisions as you go.