| Meritto AI |
AI-powered chatbot and virtual assistants |
| AI Assistants – For Students |
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Available Add-On |
| AI Assistants – For Staff |
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Available Add-On |
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| CRM Platform |
Unified audience segmentation and contact management |
| Contacts |
Unlimited |
Unlimited |
Unlimited |
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Users
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Upto 15 |
Upto 25 |
Upto 50 |
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Emails |
Upto 50,000 |
Upto 200,000 |
Upto 500,000 |
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SMS
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Available Add-On |
Available Add-On |
Available Add-On |
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Audience Segmentation |
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Dynamic Segments
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Contact Management
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Duplicate Management
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Unlimited Custom Fields |
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Dynamic Profiles |
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Document Management |
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Predictive Analytics (Lead Score, Lead Strength) |
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Mobile CRM
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| Marketing, Communications & Engagement |
Tools to create, manage and personalize student communications |
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Micro Site Builder
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Forms
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Campaign Library
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Campaigns
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Bulk WhatsApp Messaging
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WhatsApp live Chat (Echo)
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SMS Engagement
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Available Add-On |
Available Add-On |
Available Add-On |
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Voice Calling
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Available Add-On |
Available Add-On |
Available Add-On |
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| Admin & Security |
Group controls and permissions, underpinned by security and compliance certification |
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SSO (Google, SAML, 2.0)
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SOC2 Type II
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Groups + Permissions
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Two-factor Authentication
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Visibility Groups
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User Session and Audit Log Module
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Data Masking Module
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Restricted IP Access Module
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| Workflows & Automation |
Built-in tools to automate tasks, workflows and student journeys |
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Workflows + Rules
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Tasks
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Journeys
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Data Append & Validation
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| Reporting & Insights |
AI-powered data queries and real-time performance reporting |
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Pre-Parked Standard Reports
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Report builder
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AI student reports
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| Applications Management |
Automated application creation, management and decision processing |
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Online Applications
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Standard |
Standard |
Standard |
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Automated Review & Decisioning
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Checklists
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| Intelligent Decisions |
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Form level Registration Page
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SAP white labeled URL
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Query Management System
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Notification on Dashboard
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| Login via Application Number |
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Login via Email OTP
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Custom PDF on Dashboard (Application Form,
Offer letter and Payment receipt)
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Standard |
Custom |
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Application / Token Fees Collection
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GD-WAT-PI Management
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Available Add-On |
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Online Scoring and Student Evaluation Platform
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Available Add-On |
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| Integrations |
Multiple integration options to SIS, payments, data sources and other systems |
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Batch Import + Export
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Webhooks
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Zapier
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API
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In-built Payment Connector (via Stripe)
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Payment Connector
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ERP Connector
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Facebook Lead Ad Connector
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Google Lead Ad Connector
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Conversions Tag Integration
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| Premium Support |
Industry-Leading Support, Included with all packages |
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Live ticket support
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Implementation support
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Post Implementation User Training
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Help Center & User Community Access
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| Monthly Check-Ins with CS |
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QBR with CS
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Virtual monthly trainings/
troubleshootings
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On-demand customer success support
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