How AI-Powered enrollment software is transforming U.S. higher education?

Posted on May 1, 2025

By - team-meritto 3 Min Read

Table of Contents

For colleges and universities across the United States, the enrollment landscape has never been more complex. From declining application volumes and shifting student expectations to rising competition and budget cuts, institutions are being pushed to rethink how they attract, engage, and enroll students. In this challenging context, AI powered enrollment software is emerging as a game-changer helping institutions stay ahead of trends, connect more meaningfully with prospective students, and optimize their operations.

The enrollment landscape in the US: A quick look

Enrollment in US higher education has seen a steady decline over the past decade. According to the National Student Clearinghouse Research Center, undergraduate enrollment dropped by over 1 million students from 2019 to 2022. Factors like the rising cost of education, skepticism about ROI, demographic shifts, and pandemic aftershocks have only made things worse.

With traditional recruitment methods failing to deliver results at scale, institutions are now turning to technology—not just to automate workflows, but to unlock deeper intelligence about student behavior and intent. And that’s exactly where AI powered enrollment software steps in.

What is an AI-Powered enrollment software?

At its core, AI powered enrollment software uses artificial intelligence and machine learning to enhance every stage of the enrollment lifecycle—from lead capture and nurturing to application tracking and yield management. Unlike traditional CRM systems, these platforms analyze vast volumes of data in real time to predict outcomes, personalize student experiences, and help enrollment teams act faster and smarter.

Why it matters now more than ever

1. Precision in targeting the right students
AI powered enrollment software uses predictive analytics to identify students most likely to apply, enroll, and persist. By analyzing historical data and real-time behavior, institutions can focus their efforts and budgets on the most promising leads—improving ROI in an era of tighter marketing spends.

2. Personalized outreach at scale
Today’s prospective students expect relevant, timely, and personalized communication. AI algorithms can tailor outreach based on each student’s interests, engagement history, and communication preferences—delivering email campaigns, SMS nudges, and chatbot conversations that feel one-on-one, even when sent to thousands.

3. Reducing manual burden on enrollment teams
From managing re-inquiries to chasing incomplete applications, the day-to-day workload for admissions officers can be overwhelming. AI powered enrollment software automates repetitive tasks, flags at-risk students, and surfaces the next best action—freeing teams to focus on strategy and relationship-building.

4. Real-time insights to drive smarter decisions
US institutions often face fluctuating application volumes, sudden drops in yield, or last-minute deferrals. With AI powered enrollment software, teams can spot trends early, simulate scenarios, and make informed adjustments on the fly—ensuring fewer surprises and more predictable outcomes.

Use cases from the field

Some forward-thinking US universities are already reaping the benefits of this technology. For example, an East Coast liberal arts college recently adopted AI powered enrollment software and saw a 20% boost in applicant-to-enrollment conversion within one admission cycle. Another public university in the Midwest used predictive scoring to re-engage inactive leads bringing hundreds of students back into the pipeline with targeted messaging.

These real-world wins highlight the transformative power of intelligent enrollment systems in action.

Choosing the right platform

With several vendors offering AI powered enrollment software, it’s crucial for institutions to assess platforms based on their specific goals. Key considerations include:

Integration with existing SIS and CRM systems
Customization options and scalability
Transparency of AI models and data usage
Support and training for admissions teams

The best solutions are those that align technology with institutional strategy—not just as a tool, but as a true partner in driving enrollment growth.

Looking ahead

As the enrollment landscape continues to evolve in the US, the pressure to do more with less will only increase. Institutions that embrace AI powered enrollment software now are better positioned to navigate uncertainty, meet students where they are, and build resilient pipelines for the future.

In a space where every inquiry, every click, and every minute matters, AI doesn’t just support the work of enrollment—it redefines what’s possible. Schedule a personalized demo today

Cost-effective student recruitment for institutions in the U.S.

Posted on May 1, 2025

By - team-meritto 3 Min Read

Table of Contents

Student recruitment has always been a complicated process, but in today’s landscape, the hurdles are steeper than ever. With fewer resources, declining enrollment, and heightened competition, colleges and universities are facing significant pressure to innovate and streamline their recruitment efforts. Now, with international recruitment recovering from the pandemic and traditional tactics like in-person recruitment trips falling short due to budget cuts, the landscape has shifted. Institutions must ask themselves: How can they effectively recruit students in this rapidly changing world?

This blog explores the challenges universities face today and offers solutions that leverage technology and data to meet these recruitment goals, all while remaining cost-effective.

The growing challenges in the U.S. student recruitment

Administrative overload and inefficiency

Recruitment teams often find themselves buried in administrative tasks, updating and juggling multiple systems. This workload not only slows the recruitment process but also reduces the quality of student engagement. As universities push to do more with fewer resources, the need for automation becomes crucial.

The solution: Automation tools can help streamline repetitive tasks, making processes like lead management, data entry, and follow-up actions far more efficient. A unified system that consolidates all student data in one place ensures that staff can easily access and act on it without navigating multiple platforms.

Meritto’s platform, for instance, offers an integrated solution that automates key aspects of recruitment, from managing leads to sending timely reminders, freeing up your team to focus on more impactful interactions.

Declining enrollment numbers

Many institutions are experiencing fewer enrollments, not just due to demographic shifts, but because prospective students are looking for more relevant, personalized experiences. In a landscape where student attention spans are shorter, generic outreach strategies no longer work.

The solution: Personalized engagement is crucial. Recruitment teams need to leverage data-driven insights to craft individualized communication for each prospect. By using AI to automate personalized emails, provide instant support via chatbots, and track student interactions, universities can ensure every prospect feels seen and valued throughout their application journey.

Meritto’s AI-first enrollment marketing and admissions outreach platform allow universities to customize their communications, providing students with timely, relevant interactions and enhancing the likelihood of conversion.

Student expectations for speed and efficiency

Today’s students demand fast, responsive service—whether that’s quick replies to questions or an easy, intuitive application process. But how can universities meet these demands without overwhelming their teams?

The solution: AI-powered solutions like chatbots can provide instant, 24/7 responses to prospective students. Automating the flow of information and communication helps ensure that students receive the support they need when they need it, without delays.

Meritto’s AI-driven chatbot, for example, engages students in real time, answering their queries instantly and keeping them on track throughout the recruitment process. This ensures your team can focus on higher-level tasks while still maintaining excellent service for every prospective student.

Rising competition and limited budgets

With traditional recruitment channels like in-person trips becoming less viable, institutions need new ways to target potential students in an increasingly crowded global marketplace. Moreover, many schools are operating with tighter budgets, making cost-effective strategies more important than ever.

The solution: Data-driven campaign management allows universities to target the right students through the right channels, ensuring marketing dollars are spent where they have the greatest impact. By analyzing past campaign data, schools can optimize their efforts and maximize ROI.

Meritto’s Campaign Manager can help streamline recruitment campaigns by tracking performance across various channels, enabling institutions to adjust their strategies in real-time for optimal results.

Overseas recruitment and visa concerns

As global interest in U.S. higher education fluctuates, international recruitment presents additional challenges. Visa concerns, shifting geopolitical landscapes, and logistical complexities all make it harder to attract and retain international students.

The solution: Personalized, proactive engagement is key in international recruitment. Providing clear, empathetic communication about the application process, visa requirements, and financial aid options can help ease students’ concerns and build trust. Automation tools can also send timely reminders and updates regarding application deadlines or visa procedures.

Meritto’s platform can provide personalized engagement at scale, ensuring that even international students feel supported every step of the way, whether through automated reminders or chat-based guidance throughout the application and visa processes.

Conclusion

The complexities of student recruitment can feel overwhelming, especially in a rapidly changing environment. However, by embracing smart technology solutions such as AI, automation, and data-driven insights, universities can overcome these obstacles and achieve their recruitment goals. Streamlining administrative tasks, providing personalized engagement, and making data-backed decisions are all essential steps for staying ahead in this competitive field.

For institutions looking to transform their student recruitment efforts, our platform offers integrated solutions that automate processes, improve engagement, and optimize marketing spend. These tools ensure that universities can attract the right students without sacrificing quality or efficiency.

As we explore ways to bolster student recruitment efforts in a changing world, embracing modern, cost-effective solutions will be key to success. Meritto allows universities to turn these challenges into opportunities for growth and engagement, ensuring a brighter future for their recruitment efforts. Schedule a personalized demo today.

One funnel, many mindsets: Why understanding student intent is the real enrollment advantage

Posted on April 29, 2025

By - team-meritto 4 Min Read

Table of Contents

In student recruitment, we often treat the enrollment funnel as a linear journey, one where a lead enters at the top and moves steadily downward with the right nudges. But what if there’s more to it than it meets the eye?

One of the most important takeaways from “The impact of re-inquiries and velocity in student enrollments”, our latest Enrollment Index Trends Report is this: Each stage of the funnel speaks a different language and asks for a different strategy.

At first glance, this sounds like common sense. Of course students need different things at different stages. But when you look deeper, this insight isn’t about communication tactics. It’s a diagnosis of how misaligned institutional strategies have become with actual student behavior.

This isn’t just a funnel. It’s a set of overlapping emotional and informational states. And if institutions don’t adapt to that complexity, they’re not just missing opportunities, they’re misreading intent altogether.

Beyond the funnel: Seeing students in three dimensions

Let’s pause here. If you’re working in student recruitment, ask yourself:

How much of your engagement strategy is built around where a student is in your CRM, rather than how they feel about your institution?
Are your campaigns designed around stage labels like “lead” or “prospect,” or around actual student activities, uncertainties, and motivations?

In the report, we mapped out three broad categories of students: The prepared mind, the undecided, and the unaware. But these aren’t just personas, they’re signals that your strategy needs to flex across a spectrum of intent.

1. The prepared mind students are those who arrive at your digital doorstep already informed. They’ve done their homework. They know what they want. But their commitment still depends on how easy or hard you make their next steps.

2. The on the Fence students make up a large share of your potential pool. They’ve heard of your institution. Maybe even inquired. But they’re not yet sold and in a world full of competing voices, uncertainty is a natural state.

3. The unaware students aren’t thinking about your institution yet. They may not even be actively exploring options. But with the right introduction, they can be moved from unawareness to interest.

More importantly, these mindsets don’t exist in silos. Students move between them. A highly aware student can become disengaged. A cold lead can warm up fast with the right spark. This constant shift makes rigid workflows and generic nurturing sequences less effective than we think.

But why do these trends matter?

If this was just a philosophical shift, it might be interesting but optional. But today, it’s mission-critical and here’s why:

Student journeys are no longer institution-first: Students explore on their own terms across platforms, over months, silently evaluating before making themselves known. If you only respond to declared intent (like form fills), you’re missing the quiet but meaningful signals that precede it.

Conversion doesn’t always correlate with speed: As earlier trend reports in the Enrollment Index have shown, the slower, returning, re-inquiring students often convert more meaningfully. That means the funnel needs to accommodate pauses, re-evaluations, and non-linear paths not penalize them.

The cost of attention is rising: With limited budgets and high competition, the temptation is to focus on “ready to apply” leads. But this trend shows that readiness is a fluid state and if you’re only prepared to speak to one part of the funnel, you’re letting others drift away.

How can you rethink your strategy?

The question for your educational organizations shouldn’t be “Are students moving through the funnel?” rather it should you: Are we adapting our message to where they are in their decision-making mindset even if that’s not where they are in the enrollment journey?

Here are a few strategic shifts that emerge when we view enrollment through this lens:

Move from segmentation by stage to segmentation by behavior.
Instead of grouping students as “leads,” “prospects,” or “applicants,” consider signals like engagement frequency, type of content consumed, response gaps, or whether they’ve re-engaged after dormancy. These behaviors are often more predictive of intent than stage alone.
Stop optimizing for movement and start optimizing for clarity.
Not every touchpoint needs to push the student forward. Sometimes the best strategy is to help them better understand themselves, what they want, what matters, and where they fit. That means shifting from transactional CTAs to guiding experiences.
Design your funnel to accommodate loops, not just progression.
Reinquiries, second thoughts, and long pauses aren’t failures; they’re natural parts of a reflective decision. Your funnel should support re-entry with context: campaigns that recognize past engagement and evolve with returning students.
Train teams to be translators, not just closers.
Enrollment teams are often equipped to pitch but not always to interpret. What does silence mean? What does a click on an old email suggest? Reading between the lines is now a core skill for success.

What changes when you listen differently

Trends like these aren’t just interesting patterns, they’re strategic turning points. They remind us that students aren’t committing to a product; they’re making a deeply personal life decision. One that requires patience, perspective, and presence at every point of contact.

When we understand that each stage of the funnel speaks a different language, we stop shouting the same message down the line and start listening more carefully for what the student is actually saying. But this also means that for educational organizations it’s not about reinventing the funnel, it’s about translating it into a language students recognize as their own.

To conclude…

Higher education has entered an era defined by delayed decisions, digital noise, and nonlinear journeys. Students are no longer moving uniformly through a traditional funnel because their attention, intent, and expectations shift constantly.

The data from our Enrollment Index shows clearly: students think and act differently at different points in their journey. And expecting the same content, tone, or strategy to work across the board leads to missed connections and missed conversions. Download your copy now and take a closer look at what’s driving enrollment success today. Schedule a personalized demo today

What time-to-application tells us about student enrollment?

Posted on April 29, 2025

By - team-meritto 3 Min Read

Table of Contents

In the fast-evolving world of student recruitment, first inquiries are no longer the full story, they’re just the beginning. For institutions looking beyond surface-level metrics, the real insight lies not just in who inquires, but when and how they choose to act.

After launching Enrollment Index 2025 earlier this year, we took a closer look at how student journeys are unfolding in real-time. Our latest Enrollment Index Trends Report, “The Impact of Re-inquiries, Engagement, and Velocity in Student Enrollments,” brings new light to a critical, often overlooked signal: time-to-application. At first glance, it may appear to be a simple operational metric. But a closer look reveals its potential as a window into student behavior, decision-making, and enrollment likelihood.

What is Time-to-Application?

Time-to-application refers to the number of days it takes for a prospective student to complete an application after their initial inquiry. While institutions often focus efforts on speeding up this process, our analysis suggests that the time taken to apply might not be a weakness; it might actually indicate deeper intent.

This isn’t to say early applicants aren’t valuable but it’s a prompt to pay more attention to the long-game. Those who take longer, revisit, and re-engage after initial silence are often more certain in their decision, and more likely to contribute meaningfully to actual enrollments.

What the data tells us

Let’s break this down based on what the numbers show:

Primary inquiries (who apply within 0–5 days) represent the “early birds.” They’re often responsive and enthusiastic, but not always the most consistent contributors to final enrollment numbers.
Secondary leads (applying within 6–30 days) demonstrate a more deliberate approach. They’ve likely engaged with more information, evaluated options, and reflected before submitting.
Tertiary applicants and re-inquiries (30+ days) are where things get interesting. Despite taking longer, their eventual application often correlates with higher commitment and they’re more likely to convert.

💡Perhaps most surprising, students applying 90+ days after initial inquiry still make up 6.5% of total enrollments. That’s a meaningful slice of your final numbers often missed by short-term engagement strategies.

This behavior aligns closely with another trend: re-inquiries. These are prospective students who engage once, go quiet, and then return weeks or months later with renewed interest. What we see here is a student not lost, but thinking, researching, evaluating. Their eventual application is not impulsive, but often the product of a longer decision-making arc. When they come back, it’s not to start over, it’s to commit with clarity.

In this context, time-to-application becomes a signal of seriousness, not delay.

How it matters in understanding student intent

As recruitment strategies evolve, there’s growing recognition that today’s prospective students are not moving through a funnel, they’re navigating a maze. With more choices, more channels, and more uncertainties, their journeys are naturally non-linear. That means quick application doesn’t always equal strong interest and slow application doesn’t mean weak interest. In fact, the reverse is often true.

Understanding time-to-application as a behavioral indicator, rather than just an operational metric, helps institutions build more empathetic, responsive systems that meet students where they are in their process.

So, what’s the takeaway?

If you’re reflecting on these insights, here are a few subtle but important shifts to consider:

Look beyond the first 30 days. Some of your most committed enrollments may come from prospective students who are still in a phase of active reflection.
Don’t disregard re-inquiries. These aren’t just repeat actions, they’re renewed expressions of interest, often signaling stronger intent and higher conversion potential.
Use timing as a window into behavior not just a performance metric. It’s not about accelerating every application. It’s about aligning with the natural rhythm of each student’s decision-making journey.

Final thoughts

In the quest to optimize recruitment, it’s easy to believe in faster-is-better. But the truth is, the pace at which a student applies tells a story not of efficiency, but of intention.

The insights in this report aren’t just observations, they’re a call to evolve. As we continue exploring the evolving dynamics of enrollment, this trend around time-to-application reminds us that student behavior is rarely linear and rarely predictable. But with the right data lens, it becomes understandable. And that understanding is where smarter recruitment truly begins.

This trend challenges the idea that the best prospects are always the fastest and in our Enrollment Index series, this is just one of many signals shaping the future of enrollment. Through it we are unpacking key behaviors from engagement rhythms to inquiry depth to help institutions move beyond surface-level metrics and into meaningful action.

Download your copy now and take a closer look at what’s driving enrollment success today. Schedule a personalized demo today

What’s new at Meritto: The quarterly roundup

Posted on April 25, 2025

By - team-meritto 5 Min Read

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At Meritto, we’re constantly working behind the scenes to improve how institutions engage, enroll, and empower students and in our latest #illuminateByMeritto webinar, we pulled back the curtain on some of the most impactful enhancements yet.

We focused on features that give you more control, greater flexibility, and a better student experience. From streamlining how you handle inquiries to reimagining life on campus with Collexo Pixi, our unified student ID card, every upgrade is designed to make student recruitment and enrollment smarter, faster, and more seamless for educational organizations like yours.

Here’s a closer look at what’s new:

1. Use your existing Identity Provider to log in to Meritto

Data protection is crucial and our latest Okta SSO integration makes logging into the Meritto platform simpler and more secure. For institutions that rely on authentication, this update enables a unified login experience for their teams. With centralized authentication through a trusted system, users enjoy greater security and a smoother sign-in and no extra passwords needed.

2. Streamline marketing automation management with delete automation

We’ve introduced the Delete Automation feature to help users manage their automation listings more efficiently. Previously, users couldn’t delete paused, stopped, draft, or completed automations, but now they can with the delete permission enabled. Once deleted, automations cannot be restored. Users can delete one automation at a time or use bulk delete to remove up to 20 automations by filtering by status (Paused, Stopped, Draft, or Completed).

3. Manage your WABA with Meritto’s integration with Meta

We’re now an official Meta Tech Partner and with this there is better seamless WhatsApp Business (WABA) integration within Meritto CRM.

What you can do with the new integration:

Onboard new clients easily with Embedded Signup and configure WhatsApp Business right from the Meritto App Store.
Create message templates, send bulk communication, and manage WABA phone numbers from one place.
Monitor Quality Scores, Messaging Limits, and update business profiles within a refreshed UI.
Set up default replies and ECHO messages for automated lead communication.

4. Visualize and track each student’s conversion journey your way

The Conversion Funnel is an upgraded way to manage and track every step of the admissions journey. With customizable conversion stages for leads, opportunities, and applications, improved status mapping, and enhanced visibility through bulk updates, APIs, and UI changes, this feature helps teams act with greater clarity and control. For new CRM accounts, tracking is now powered via Opportunities, making conversions easier to monitor and manage.

5. Stay on top of critical student activities with the extended power of Zing

Zing Notifications offer real-time alerts for lead/application unassigned events and registration attempts on Web, App, and Email. With iOS support, teams get instant updates, faster response times, and higher conversions through timely multi-channel nudges.

6. Gain more control and flexibility in managing your SMS delivery for ongoing engagement

Gain better control over your SMS credits with automatic service pauses when your balance hits zero, optional manual pauses for transactional messages, and real-time alerts when your credit usage reaches set percentages or drops below defined limits which will help you prioritize and manage communication without disruptions.

7. Track enrollments along with leads in Meta ad campaigns

With Meta Offline Conversions, Meritto now lets you automatically sync offline events like inquiries, applications, enrollments, and payments directly with Facebook Ads. This ensures accurate attribution within Meta’s 90-day window, helps track campaign ROI effectively, eliminates manual uploads, and supports management of multiple ad accounts and Pixels, all in one centralized place.

8. Enabled advanced reporting and analytics with Amplify Reports

Amplify Reports now include performance visualizations for both Raw Data and Lead Manager dashboards, allowing users to view communication effectiveness and campaign insights with ease. This update also adds an exclusive ROI Report that tracks cost incurred per lead through different stages: generation, application, and enrollment thereby enabling better analysis of campaign investments and outcomes.

9. Verify documents accurately and accelerate students’ enrollments with DocVerify

DocVerify in Lead Manager enables flexible, multi-stage verification of uploaded documents tied to registration fields. Users can manage, preview, and match documents, update verification statuses with remarks, and track everything in one place. Leads are easily filtered by status: Verified, Not Verified, or Partially Verified for streamlined document handling.

10. Boost performance tracking with Echo Dashboard

The Echo Dashboard brings together email, SMS, and WhatsApp engagement into a unified view, making it easier to track, analyze, and act. You can view real-time conversation statuses like NIAA, Queued, and Picked; access user and team performance metrics including replies and turnaround times and measure lead engagement through conversion analytics and ROI insights, all with powerful filters and clickable summaries for fast, informed decision-making.

11. Manage student journeys and university partnerships for online degree programs with ease

Channel partners can now manage multiple university partnerships and student interests for online degree programs, all from one unified platform. With 360° enrollment and revenue visibility powered by robust APIs and a developer portal, partners can centralize lead management, accurate attribution, and streamline operations for scalable, revenue-driven growth.

12. Meet the newer, smarter, and unified student ID card, Pixi

Collexo Pixi simplifies student life by combining multiple cards into one smart, secure ID card. It serves as a student’s identity verification, campus access, payment method, and even a transit card. With this, students can manage their balances, make payments, and access transit with ease, all while earning rewards through exclusive perks.

The Collexo Pixi App allows students to effortlessly view balances, add funds, track transactions, set spending limits, and even lock or unlock their card. Whether managing day-to-day expenses or ensuring a smooth campus experience, it offers students full control over their card and finances.

Discover more about this revolutionary student ID card in our next #illuminateByMeritto webinar on April 24th and learn how institutions can transform campus life by enabling seamless payments, transit access, identity verification, and student engagement all through this all-in-one smart ID card. Here’s where you can register: Powering next-gen campus experiences with an all-in-one Student ID card, Pixi

13. Managing recurring payments just got simpler

Recurring Payments in Collexo simplifies installment-based fee collection by automating recurring tuition, subscription, or housing payments. It eliminates repetitive setup, supports customized schedules per student, and enables flexible, multi-installment payments thereby streamlining operations for institutions and offering a smoother experience for students.

14. Experience the enhanced power of Collexo Institute Portal Login

The Collexo Institute Portal has been enhanced with key security features, including the default implementation of Multi-Factor Authentication (MFA) for added protection. Users now verify their identity through multiple methods, such as passwords and email/device access. Additionally, the password reset process has been simplified, allowing authorized users to securely reset passwords directly within the portal, reducing reliance on support teams. These updates enhance security while ensuring a smooth and user-friendly experience.

15. Expanded gateways and currencies for seamless global fee collection

Accepting international payments is now easier than ever. With support for the Sampath Payment Gateway, institutions can now collect payments from students in Sri Lanka seamlessly. We’ve also added support for the Indonesian Rupiah, extending our multi-currency capabilities to help institutions accept payments from over 15 countries. Combined with integrations for Stripe, Paystack, and Khalti, this upgrade ensures smoother, faster transactions across regions, making geography no longer a barrier.

Ready to take the next step?

Every update in this edition of #illuminateByMeritto webinar was a reflection of our belief that innovation lies in the details. From simplifying tasks to enhancing student experiences, these updates are designed to give you more control, more flexibility, and a campus experience that’s smarter, simpler, and stronger.

Sound like a fit? Then schedule a call with one of our enrollment experts and see how our purpose-built solutions can lead you to enrollment excellence.

Powering next-gen campus experiences with an all-in-one Student ID card, Pixi

Posted on April 25, 2025

By - team-meritto 3 Min Read

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In today’s world, students expect more than just an ID, they want experiences that are seamless, connected, and built around their lifestyle. That’s exactly where Collexo Pixi comes in.

In our latest #illuminateByMeritto webinar, we explored how forward-thinking institutions can transform student life with Pixi: a smart, unified ID that goes far beyond identification. From secure campus access and tap-and-go payments to NCMC-enabled transit and real-time financial tracking, Pixi brings everything together in one revolutionary card.

Our expert speakers shared how it can help institutions build more connected, future-ready campuses while also delivering everyday rewards for students.

Collexo Pixi, a smarter, unified student ID card

Collexo Pixi is not just a student ID, it’s a unified card designed for modern campus life. With secure, seamless, and multi-functional capabilities, it ensures everything a student needs is just a tap away. Here’s how it works:

1. Digital ID authentication enables students to breeze through campus

A unique and dynamic QR code allows students to breeze through campus with real-time security updates.
Built-in DI chips ensure smooth access through boom barriers and flap gates.
Combines student identification and campus access into one card.
Works across various campus services, eliminating the need for multiple cards.

Our experts highlighted how Pixi removes the everyday friction students face, offering a seamless and secure authentication experience.

2. Fast and secure payments with just a tap

Makes quick and secure payments with just a tap, whether at campus stores, cafeterias, or vending machines.
Works seamlessly across online platforms and allows cash withdrawals from any ATM.
Manages and tracks transactions conveniently through the Collexo app.

The discussion emphasized how Collexo Pixi simplifies student transactions while enhancing financial security and convenience.

3. Transit ready, making commute a whole lot easier

NCMC-enabled Pixi works across metros, buses, and public transport
Just tap and go, no need for separate travel cards, tokens, or cash.
Track complete travel history in the Collexo App.

A smooth commute means students can move effortlessly between campus and the city, without worrying about multiple travel cards.

4. Manage your card on the Collexo App

Get instant transaction updates through the Collexo app.
Check your balance, top up funds, and track transactions effortlessly.
Set payment limits across different spending categories.

Managing your finances has never been easier, Collexo Pixi keeps students in charge of their spending, anytime, anywhere.

5. Start the Pixi life with Pixi perks

Enjoy welcome benefits worth ₹15,000 from day one.
Unlock epic discounts on travel, good food, wellness boosts, free upskilling courses, and interview prep, to lifestyle upgrades.

The experts highlighted how Collexo Pixi not only simplifies spending but also rewards students for their everyday transactions.

6. Get personal accident coverage

Get worldwide personal accident coverage worth INR 100,000.
Covers accidental death or disability from unforeseen events.

The experts highlighted how Collexo Pixi provides students with personal accident coverage, prioritizing their safety both on and off-campus in any unforeseen situation.

7. Students enter the world of Collexo rewards

Earn rewards on every payment, turning everyday spending into exciting perks.
Unlock up to 50% discounts on your favorite daily brands—shopping, dining, travel, and more.
Spend smarter, save bigger, and enjoy exclusive benefits designed just for you.

The experts highlighted how Collexo Pixi enhances student life with exclusive rewards, turning routine transactions into opportunities for savings and added value.

The takeaway

As we explored in this webinar, Collexo Pixi is more than just a student ID, it’s a unified card that provides a gateway to a smarter, more connected campus experience. By integrating secure access, seamless payments, public transit, and everyday rewards into a single card, Pixi meets the evolving expectations of today’s students. It’s helping institutions move beyond traditional systems and create environments that are intuitive, efficient, and built for the future. The result is a student journey that feels simpler, smarter, and truly next-gen. For more insights, watch this full webinar here.

Predicting the Future: Why MENA-based Universities must embrace Predictive Admissions Software

Posted on April 24, 2025

By - team-meritto 4 Min Read

A data-driven dashboard showcasing predictive analytics for student admissions, helping universities in MENA optimize recruitment strategies.

Table of Contents

In MENA cities like Dubai, where enrollments are soaring, how can your team stay ahead of the curve? The answer isn’t just in increasing outreach or offering more courses; it’s about predicting student behaviors and optimizing the process with predictive admissions software. This game-changing tool is reshaping how universities in the UAE and across the MENA region manage their student intake, making the process faster, smarter, and more efficient.

Why MENA universities need Predictive Admissions Software

Higher education in the MENA region is evolving rapidly. The UAE, in particular, has become a global education hub, attracting students from around the world. As enrollments continue to rise, universities face the dual challenge of handling high inquiry volumes and maintaining personalized student engagement—all while ensuring their processes are efficient and compliant with local regulations.

Here’s where predictive admissions software comes into play.

1. Enhancing student recruitment with data-driven insights

With predictive software, universities can leverage historical data and real-time insights to forecast which students are most likely to apply and ultimately enroll. This means your team can proactively engage with high-potential leads, ensuring no one is missed and that your resources are spent on the right candidates. Whether it’s targeting international students or predicting local trends, predictive tools help streamline and automate the enrollment process.

Meritto’s predictive admissions software uses data to predict when students are likely to apply, how they will interact with your content, and what engagement strategies will convert them into enrolled students. By making data-driven decisions, MENA-based universities can optimize their recruitment efforts, saving time and money.

How it benefits international student recruitment: For universities in the UAE that are targeting international students, predictive software is essential. It helps identify students from key regions (like India, Africa, and Europe) who are most likely to apply based on their behavioral data and interest in specific programs. By analyzing historical data, the software can also predict the best times to reach out to international students and the most effective communication channels to use—whether that’s WhatsApp, email, or SMS.

By streamlining this process, universities can effectively boost their international student numbers while providing a personalized experience for students from different cultural backgrounds.

2. Managing high inquiry volumes with efficiency

The UAE’s education market is competitive, with an ever-growing influx of students during peak seasons. During admissions periods, universities often face voluminous student inquiries, making it difficult to track and respond to all prospects quickly and effectively. This is where automation comes into play.

Predictive admissions software allows universities to automate responses to student inquiries and nurture leads continuously with personalized communication. By automating follow-up emails, SMS notifications, and more, institutions can scale their operations and keep up with the demand, ensuring that no potential student falls through the cracks.

3. Personalizing student engagement at scale

One of the main benefits of predictive admissions software is its ability to personalize communication at scale. In a multicultural region like the UAE, where students come from diverse backgrounds, tailoring communication can be a game-changer. Predictive software can segment students based on behavior, preferences, and engagement levels, allowing institutions to deliver highly targeted content to the right audience at the right time.

Meritto’s platform ensures that universities can personalize student journeys, adjusting content based on data insights to maximize engagement. Whether a student is looking for information on scholarships, programs, or visa processes, predictive software ensures the right message reaches them, guiding them smoothly through the admissions process.

4. Ensuring compliance with the UAE’s data regulations

Data privacy and security are critical in the UAE, especially with the implementation of local and international regulations like GDPR. Predictive admissions software like Meritto is designed to comply with data protection laws, ensuring that all student data is secure and handled responsibly.

Meritto’s predictive software is built with security at its core, ensuring compliance with UAE’s data protection laws, including GDPR. Universities can feel confident that their students’ sensitive data is being protected, while they can still utilize the power of predictive analytics to optimize their enrollment strategies.

5. Predicting student success and retention

The role of predictive admissions software doesn’t end with enrollment. It extends into student retention as well. By analyzing a student’s engagement during their application process, predictive software can forecast their likelihood of success in your institution. This means universities can implement early interventions, whether through academic support, mentorship, or other retention strategies, to ensure students stay engaged throughout their academic journey.

6. Streamlining operations and improving ROI

The ROI of predictive admissions software is clear. By automating and streamlining processes, universities can reduce manual workloads, focus on high-value tasks, and increase overall efficiency. Meritto’s software offers a comprehensive, integrated platform that connects your entire enrollment process, from lead generation to application management and beyond.

By reducing time spent on administrative tasks, institutions can see improved operational efficiency and better overall performance in terms of enrollment numbers and student satisfaction.

Conclusion: A competitive advantage for MENA universities

In an increasingly competitive education landscape like the MENA region, universities must innovate to stay ahead. Predictive admissions software isn’t just a tool for managing applications; it’s a strategic advantage that helps institutions engage the right students, increase conversions, and enhance their overall enrollment strategy.

By adopting Meritto MENA’s predictive software, universities can create a seamless, automated, and personalized experience for both students and staff. In a market where every lead counts, predictive software ensures that your institution not only keeps up with the demand but also stays ahead of the curve.

If you’re ready to transform your admissions process and ensure sustainable enrollment growth, Meritto’s predictive admissions software is the key. Schedule a demo today to see it in action.

How can U.S. institutes drive student engagement with conversational AI?

Posted on April 23, 2025

By - team-meritto 2 Min Read

Enrollment in U.S. higher education is more competitive—and complex—than ever. With prospective students expecting quick, personalized interactions and institutions juggling thousands of applications, the traditional enrollment process is under pressure.

That’s why more colleges and universities are turning to conversational AI—not just to engage students, but to streamline and supercharge the entire enrollment journey.

The U.S. enrollment landscape: A quick reality check

Across the U.S., enrollment teams are facing challenges like:

Increased application volumes
Students are applying to more schools, making it harder for teams to manage inquiries and follow-ups in real time.
Higher expectations for communication
Prospects expect instant answers, personalized guidance, and mobile-first experiences—across every step of the funnel.
Limited team bandwidth
Most enrollment offices are working with lean teams and tight budgets, making it tough to scale outreach without burning out.

Where conversational AI fits in

Conversational AI in enrollment refers to the use of intelligent chatbots and virtual assistants that can handle inquiries, guide students through application steps, and offer 24/7 support—all in a natural, human-like way.

Here’s how it’s making an impact:

1. Instant engagement at scale

Whether it’s answering questions about deadlines or clarifying financial aid options, conversational AI gives prospects the information they need when they need it—without delay.

2. Application journey support

These tools can guide students through complex application processes, sending timely nudges, reminders, and encouragement to prevent drop-offs and increase completion rates.

3. Personalized, data-driven interactions

AI can reference a student’s stage in the funnel and past interactions to deliver tailored messages that move them closer to enrollment—without sounding robotic.

4. Operational relief for teams

By handling high volumes of repetitive inquiries, conversational AI frees up human staff to focus on high-touch interactions and strategic recruitment efforts.

Why does it matter now?

With increasing competition for student attention and tighter institutional budgets, U.S. colleges need cost-effective tools that deliver impact. Conversational AI does just that—meeting students where they are (on their phones), with the immediacy and personalization they expect.

It’s also a win for internal teams, freeing up valuable time and allowing staff to focus on high-impact, human-centered tasks.

Where to start?

Adopting conversational AI doesn’t have to mean starting from scratch. Platforms like Meritto offer integrated solutions built specifically for higher ed. Their AI-powered engagement tools help institutions automate conversations, guide students through complex processes, and deliver support that feels personal—even at scale.

Final Thought
Enrollment success in today’s environment isn’t just about strategy—it’s about speed, relevance, and the ability to engage meaningfully at scale. Conversational AI helps U.S. colleges and universities do just that—making enrollment more efficient for staff, and more intuitive for students. Schedule a personalized demo today

Why are U.S. colleges adopting AI admissions management systems?

Posted on April 23, 2025

By - team-meritto 2 Min Read

The higher education landscape in the U.S. is undergoing a fundamental shift. Colleges and universities are navigating a growing list of challenges that make student enrollment more complex than ever before. From the sheer volume of applications to rising expectations for personalized engagement, the pressure is on admissions teams to deliver faster, smarter, and more equitable decisions.

Let’s break down what’s driving this change—and why many institutions are turning to AI admissions management systems to stay ahead.

1. Surging application numbers

With students applying to more schools than ever before, colleges are seeing record-breaking application volumes. Managing and evaluating thousands—or even tens of thousands—of applications has become a logistical nightmare for admissions teams. AI-powered tools can streamline application sorting, flag priority candidates, and reduce turnaround times, all without sacrificing the quality of review.

2. Personalized engagement expectations

Today’s prospective students expect more than an email confirmation. They want real-time updates, personalized outreach, and a seamless, intuitive application process. Meeting these expectations manually is nearly impossible. This is where AI admissions management systems shine—by enabling automated, intelligent communication that feels personal and timely, without overwhelming staff.

3. Time-consuming administrative tasks

Admissions teams often find themselves buried in manual work—data entry, application tracking, internal coordination, and more. These time drains pull focus away from strategic priorities like student engagement and outreach. Adopting AI admissions management systems helps reduce this burden by automating repetitive tasks and centralizing workflows, giving staff more time to focus on what truly matters: building meaningful connections with future students.

4. Ensuring diversity and inclusion

Universities are committed to creating diverse and inclusive student bodies, but doing so fairly and transparently is a significant challenge. AI admissions management systems offer data-driven insights that help remove unconscious bias and ensure consistency in evaluations, while still honoring each applicant’s unique story.

5. The push toward operational efficiency

Budget cuts and shrinking teams are becoming the norm across many campuses. Institutions are being asked to do more with less—and that includes admissions. By leveraging AI admissions management systems, colleges can operate with greater efficiency, scaling their efforts without compromising on quality or outcomes.

A smarter way to manage admissions

Institutions looking to modernize their admissions process are increasingly choosing purpose-built solutions that integrate data, communication, and workflows into one unified platform. One such solution is Meritto, a leading AI admissions management system designed specifically for the education sector.

Meritto enables institutions to automate engagement, improve applicant tracking, and make data-backed decisions—all while offering a better experience for both students and staff. It’s not just about adopting technology—it’s about transforming the way admissions work.

Final thought

As the enrollment landscape grows more complex, U.S. colleges can’t afford to rely on outdated tools and manual processes. AI admissions management systems are no longer a luxury—they’re becoming a necessity. For institutions aiming to recruit effectively, operate efficiently, and engage students on their terms, AI may just be the competitive edge they’ve been searching for. Schedule a personalized demo today

How AI-Powered student recruitment helps U.S. colleges reach and retain more students

Posted on April 23, 2025

By - team-meritto 3 Min Read

Table of Contents

Student recruitment in the United States has changed dramatically in recent years. Institutions are no longer just competing for numbers—they’re competing for the right-fit students, while juggling tighter budgets, shrinking teams, and increasing expectations. With prospective students demanding faster, more personalized interactions, traditional methods just don’t cut it anymore. That’s why more colleges and universities are turning to AI powered student recruitment to meet their goals and stay ahead of the curve.

Meeting students where they are

Today’s students live in a digital-first world. They expect instant responses, tailored communication, and seamless experiences across channels. AI powered student recruitment helps institutions deliver exactly that. Whether it’s through chatbots that answer questions 24/7 or smart automation that personalizes email campaigns, AI allows recruitment teams to meet students where they are—on their phones, social media, or email inboxes—without overloading internal teams.

Instead of relying solely on static forms or generic follow-up emails, AI tools can dynamically respond to a student’s interests and behavior. For example, if a prospective student shows interest in business programs and downloads a brochure, the system can automatically send a tailored follow-up or recommend a virtual tour of the business school. That’s the kind of engagement today’s students respond to—and expect.

Doing more with less

Staffing challenges and limited resources are realities for many U.S. institutions right now. AI powered student recruitment doesn’t replace teams—it amplifies them. By automating repetitive tasks like application reminders, follow-ups, and scheduling, AI frees up admissions professionals to focus on strategy, counseling, and building meaningful relationships with students.

This efficiency is especially valuable when recruiting international students or managing high-volume application periods. Rather than being bogged down by manual data entry or missed communications, teams can lean on AI to ensure no student falls through the cracks.

Smarter targeting, Stronger connections

Recruiting isn’t just about quantity—it’s about quality. With AI driven analytics, institutions can identify and target students who are more likely to enroll and succeed. Instead of casting a wide net and hoping for the best, recruitment teams can make informed decisions based on real-time insights.

AI powered student recruitment enables schools to analyze past applicant behavior, identify traits of successful students, and build profiles that guide future outreach. This ensures that marketing dollars are spent efficiently and that every interaction has a purpose—whether it’s driving interest, nudging a student to complete an application, or encouraging them to accept an offer.

From recruitment to retention

The benefits of AI go beyond admissions. Once students are enrolled, AI continues to add value by supporting retention and engagement. Predictive analytics can flag students who may be at risk of dropping out—based on activity, engagement, or academic performance—giving institutions a chance to intervene early.

AI powered student recruitment platforms often include features that help track student success from the very beginning. With these insights, institutions can design more effective onboarding, provide proactive support, and foster a stronger sense of belonging—all of which contribute to better outcomes and higher graduation rates.

The Meritto advantage

If you’re exploring smarter ways to recruit and retain students, Meritto’s platform is a great place to start. Designed with the challenges of modern admissions in mind, Meritto helps U.S. institutions streamline recruitment, personalize communication, and support students throughout their journey.

With AI powered student recruitment at its core, Meritto gives teams the tools they need to succeed in today’s competitive landscape—without adding extra burden. From automating outreach and identifying best-fit prospects to simplifying operations and boosting retention, Meritto is built to drive real results.

The future is here—And it’s AI-Powered

As student expectations evolve and operational pressures rise, the path forward is clear: institutions need to work smarter, not harder. AI powered student recruitment isn’t just a trend—it’s becoming the new standard for institutions that want to stay relevant and competitive in the U.S. higher education market.

By embracing AI, colleges and universities can build deeper relationships with students, operate more efficiently, and ultimately deliver a better experience from inquiry to enrollment. It’s not about replacing the human touch—it’s about enhancing it. Schedule a personalized demo today.

How AI-Powered enrollment software is helping U.S. institutions do more with less

Posted on April 23, 2025

By - team-meritto 2 Min Read

Table of Contents

Let’s be honest, higher education in the U.S. is at a critical crossroads. With enrollment numbers declining year-over-year and student drop-offs on the rise, institutions are feeling the heat. Budgets are tight, expectations are higher than ever, and teams are being asked to deliver more with fewer resources. It’s a tough spot to be in, but the good news? There’s real opportunity in the challenge—especially with the rise of AI-powered enrollment software.

The pressure is real, but so are the possibilities

Across the country, enrollment and admissions teams are grappling with the same question: How do we find and keep the right students in today’s competitive, fast-moving landscape? It’s no longer just about bringing in numbers—it’s about nurturing those students throughout their entire lifecycle. And that’s where AI-powered enrollment software comes in.

This isn’t just another tech buzzword. It’s a practical, proven tool that’s helping institutions transform their recruitment and engagement strategies. Whether you’re a large university or a smaller community college, the right AI solution can level the playing field, giving your team the power to act faster, smarter, and more personally.

From prospect to enrollment: Smarter every step of the way

Traditional outreach methods—mass emails, generic messages, long wait times—just don’t cut it anymore. Today’s students expect personalization, speed, and relevance. That’s exactly what AI-powered enrollment software delivers.

Imagine your team being able to:

Identify high-intent students early, based on behavioral data and historical trends
Automate personalized follow-ups without lifting a finger
Predict drop-off risks before they happen, and proactively intervene

With AI working behind the scenes, your admissions counselors can focus on what they do best—building real relationships and guiding students through the decision-making process.

It’s not just smart—It’s scalable

Let’s talk scale. When you’re managing thousands of student records, applications, and interactions, even the best team can get overwhelmed. AI-powered enrollment software takes the load off by handling repetitive, data-heavy tasks in real-time.

From managing outreach campaigns to flagging top candidates for scholarships or programs, AI ensures nothing falls through the cracks. The result? More efficient teams, better decision-making, and higher conversion rates across the board.

The Meritto advantage

At Meritto, we’ve built our AI-powered enrollment software with one goal in mind: to make your team’s job easier and your results stronger. Our platform brings together smart automation, data-driven insights, and always-on engagement to support every phase of the student journey.

Whether you’re looking to reach more international students, reduce application drop-offs, or just streamline your operations, we’ve got the tools to help you get there—with fewer manual efforts and more measurable impact.

Why act now?

The higher ed landscape isn’t going to wait. Students have more options than ever before, and their expectations are only growing. Institutions that move fast, personalize better, and adapt quickly will win—not just in enrollment numbers, but in long-term student success.

Investing in AI-powered enrollment software isn’t just a tech decision—it’s a strategic one. It means committing to a smarter way of working, where your team spends less time chasing leads and more time guiding futures.

Ready to see it in action?

If you’re wondering how this could fit into your enrollment strategy, we’d love to show you. At Meritto, we’ve helped institutions across the U.S. bring intelligence to their enrollment processes—with real, measurable results. Want to explore what AI-powered enrollment software can do for you? Get in touch with us today. Schedule a personalized demo today

AI-Powered Student Recruitment: Rethinking Admissions in the Digital Age

Posted on April 23, 2025

By - team-meritto 3 Min Read

As traditional admission strategies struggle to keep pace with digital-first behaviors, institutions are turning to a new ally: AI-powered student recruitment. No longer just a buzzword, artificial intelligence is now the engine driving smarter, faster, and more personalized enrollment experiences.

What used to be a one-size-fits-all funnel has evolved into a dynamic ecosystem of micro-interactions, where speed, relevance, and timing determine whether a student applies or scrolls past.

Beyond Efficiency: Intelligence in Action

The core strength of AI-powered student recruitment lies not just in automation but in intelligent decision-making. It’s the difference between sending 10,000 identical emails and knowing exactly which 200 students are most likely to apply, engage, or enroll, based on patterns, behavior, and context.

This intelligence translates into tangible actions:

Recommending the best next step for each prospect based on real-time behavior
Flagging disengaged students before they drop off
Identifying overlooked student segments with high potential

Rather than chasing leads reactively, institutions can shape smarter strategies, powered by data and refined by machine learning.

Personalization that Scales

Today’s students expect experiences that reflect their goals, preferences, and pace. AI makes personalization scalable. Whether it’s tailoring course suggestions based on academic background or sending deadline reminders timed to a student’s peak engagement window, AI-powered student recruitment systems understand what resonates and when.

More importantly, they learn continuously. With every click, query, or missed interaction, the system recalibrates to improve future recommendations. This closed feedback loop ensures that each student’s journey becomes more efficient and individualized over time.

Rethinking Human Roles in Enrollment

There’s a common misconception that AI is here to replace admissions teams. In reality, it’s here to refocus them. Instead of spending hours organizing data, writing follow-ups, or managing manual workflows, staff can now prioritize high-value interactions: counseling students, building relationships, and supporting decision-making.

Think of AI-powered student recruitment as a strategic partner, handling repetitive tasks in the background while surfacing insights and alerts that require human nuance.

Real-Time Decision Making

The admissions window is narrowing. Students compare universities, courses, and outcomes instantly. They expect immediate responses, transparent communication, and ongoing support. Delays cost interest. Silence leads to lost applications.

With AI, institutions can operate in real time:

Instant responses via chatbots trained on institutional FAQs
Automated interview scheduling based on counselor availability and student preference
Dynamic content delivery aligned with student intent signals

This agility isn’t just operational, it’s strategic. Institutions gain the ability to adapt, test, and scale recruitment campaigns without waiting for the next cycle.

Smarter Campaigns, Better Outcomes

Marketing and outreach have always been part of recruitment. But AI transforms them into precision tools. Campaigns no longer run on assumptions; they run on insights. For example:

Knowing which city will yield the most engineering applicants next quarter
Identifying which scholarship offer led to the most completed applications
A/B testing messages with real-time performance tracking

With AI-powered student recruitment, marketing budgets are spent with purpose, and student engagement becomes measurable, actionable, and optimizable.

Looking Ahead: From Intelligent to Agentic

What lies beyond personalization, automation, and prediction? A new phase is emerging where AI doesn’t just support tasks, it independently manages them. Early adopters are exploring Agentic AI: systems that initiate, adapt, and execute recruitment activities without constant prompts.

Imagine AI systems that identify underperforming regions and launch targeted outreach, or bots that nudge students based on subtle drop-off cues, without being told to do so. These are not speculative ideas. They are the foundation of next-gen recruitment models already being explored by forward-looking institutions.

The question is no longer whether to adopt AI, but how intelligently it’s being deployed.A recent convening of education and technology leaders unpacked exactly this shift, what happens when AI evolves from assistant to agent. If you’re curious to explore how institutions are redefining their enrollment strategies through autonomous AI systems, The Agentic AI in Education Think Tank offers an eye-opening perspective into what the future holds. Schedule a personalized demo today.