What is Lead Source Impact in Your Admission Process?

Source Impact
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Tracking enrollments is crucial, but do you truly understand which marketing channels bring the best results? This guide introduces Mutually Exclusive Impact (MEI), a method that dives deeper than basic ROI to reveal the true impact of each lead source. This empowers you to optimize your marketing spend, maximize return on investment, and attract the most valuable students for your enrollment funnel.

What’s in it for you?

This handbook will help you discover the true potential of your marketing channels by which you can:
  • Understand which channels are truly driving quality leads and applications.
  • Identify high-performing channels and allocate resources effectively for maximum ROI.
  • Gain a clear picture of your admissions funnel to pinpoint areas for improvement.
  • Leverage MEI data to make informed marketing decisions.