Power higher enrollments
and
better ROI with
WhatsApp Business API
Scale your student reach, reduce drop-offs, and convert faster with WhatsApp campaigns and conversations, seamlessly powered by Meritto CRM.
How WhatsApp Business API boosts enrollments & ROI for educational organizations
With 98% open rates, rich-media messaging, and broadcast capabilities, WhatsApp Business API connects you with students instantly and personally.
And when powered by Meritto, it becomes an enrollment engine, because in one unified platform, it lets you capture qualified leads, automate engagement, and enable counselors to nurture one-on-one conversations that boost productivity, improve student experience, and deliver measurable ROI.
Broadcast campaigns with confidence that drives action
Reach the right students at scale with program launches, scholarship updates, event invites, and webinar promotions, all sent directly from Meritto CRM. Every reply creates or enriches a lead record, keeping your funnel accurate and alive.
- Add CTAs and quick reply buttons to boost responses
- Automatically capture replies as leads in CRM
Manage custom templates for instant communication & better delivery
Manage interactive templates for your most-used WhatsApp messages from welcomes to application updates, ready for quick use and personalization. Categorize, customize, and send in seconds while ensuring strong deliverability and account health.
- Organize templates under marketing, utility, or service for faster access
- Monitor Meta approvals and quality ratings directly within Meritto
Build smart automations that move students through their journey
Keep students on track with stage-based WhatsApp communication, and let their engagement trigger the next best actions. From stage or score updates, counselor assignment, and more, personalized journeys run automatically, keeping your pipeline moving and preventing missed opportunities.
- Send automated, timely reminders for deadlines, fee payments, interviews, and exams
- Build automated personalized journeys that keep students moving forward and reduce drop-offs
Capture details with customizable forms, inside every chat
Build interactive forms that open directly inside a WhatsApp chat, making it simple for your students to share details, preferences, and choices without having to leave WhatsApp, which means a smoother and engaging experience.
- Collect feedback and surveys after webinars or events within WhatsApp.
- Auto-sync details into CRM for context-rich follow-ups
Build instant & two-way conversations with a live chat platform
Do more with Echo, Meritto’s live chat platform that allows you to reply naturally beyond static templates, while keeping every exchange tracked. From first inquiry to final admit, every chat is contextually nurtured, right where students feel most comfortable.
- Manage all WhatsApp replies from one centralized inbox
- Filter and track chats as queued, picked, or resolved
Automate replies for instant, 24/7 engagement
Coupled with Niaa, the education chatbot, you’ll never leave a student waiting. Automated responses on WhatsApp handle FAQs, share details, and keep conversations active even outside working hours.
- Ensure faster replies for a better student experience
- Automate FAQs and repetitive queries to free up counselor bandwidth
Track and measure ROI from campaigns and conversations
Move beyond vanity metrics, see how every WhatsApp campaign contributes to applications and enrollments. With Meritto CRM as the backbone, you can tie conversations directly to outcomes and know exactly what’s driving results.
- Track movement from inquiry to enrollment with clear funnel visibility
- Use ROI insights to double down on what truly works
Getting started is quick and easy with Meritto, an official Meta Tech Partner.
- Faster onboarding directly through Meritto CRM and get started quickly, and secure your green tick.
- Manage multiple numbers with ease, set default replies, opt-ins, opt-outs, and more.
- Unlock Meta benefits and early access to new WhatsApp features to deliver the best student experience.
WhatsApp Business API for educational organizations: The Meritto difference
- Aspect
- Lead data & context
- Personalization & automation
- Engagement visibility
- Insights & ROI
- Compliance & Scale
- WhatsApp Business API integrated with Meritto
- Conversations auto-linked to CRM leads & applications.
- CRM fields + AI, drive contextual campaigns, reminders & follow-ups.
- Unified timeline across WhatsApp, calls, emails & applications.
- End-to-end funnel tracking + AI shows what drives conversions.
- Secure, role-based access with team routing & scaling built in.
- WhatsApp Business API standalone tool
- Manual exports, no real-time CRM sync.
- Static templates, manual scheduling.
- WhatsApp is isolated, hence data silos.
- Standard Stats, no enrollment attribution.
- Customer data exported to external tool leads to compliance risk.
Got questions? We’ve got answers
Here’s everything you might be wondering before you dive in. If you still can’t find your answer, our team’s always here to help.
Yes, every tool here is completely free to use. No hidden charges, no trials, no surprises.
Not at all. Each tool is designed to work right out of the box. If you can click a link, you can use toolbox.
No downloads, no installs. Everything runs online, just open the tool in your browser and you’re good to go.
It’s built for our community, the education community, but anyone looking to work smarter and save time is welcome to use it.
We’re constantly listening to your feedback and building new solutions. Check back regularly, fresh tools are always on the way.
Absolutely. Any data you share while using a tool stays secure and is never used for anything beyond delivering your results. Read about Meritto Secure here on how data security is something we live by.
Yes! ToolboxByMeritto thrives on community ideas. Share your suggestions, and we might just make them a reality. Suggest them to us at connect@meritto.com
No,#ToolboxByMeritto works for everyone. But if you’re using or want to leverage Meritto’s AI-powered CTM, you’ll unlock far more possibilities, to attract, engage, and enroll students at scale.
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