Meritto, the global standard in Enrollment Technology for admissions staff
In today’s fast-paced, AI-driven world, admissions professionals shouldn’t be navigating bloated ERPs, stitched-together tools, or delayed workflows. Meritto changes the game by giving you a CRM that’s purpose-built to accommodate the working dynamics of U.S. institutions. It brings every stakeholder: admissions, recruitment, financial aid, and operations onto one cohesive platform, ensuring no department works in isolation or students are left in the dark.
With a modern UI, deep automation, and smart integrations, Meritto helps your institution recruit more strategically, engage students across the full journey, eliminate friction between departments and stay responsive to the needs of diverse and first-generation applicants.
Our customers rate our enrollment tech as the best
Empowering educational organizations to do more with less
Eliminating manual processes by
90%
Increasing student engagement by
5x
Boosting team
productivity by
10x
What makes Meritto stand out?
- Purpose-built for end-to-end enrollment
- Easily operated without technical know-how
- Dedicated support included
- Fast implementation
- AI-driven engagement tools
- Value for money
- Yes
- Yes
- Default
- Yes
- Yes
- Yes
- Building
- No, somewhat
- Add-on
- Delayed set-up
- Yes
- Yes, somewhat
- Application heavy
- Not at all
- Add-on
- Extended timelines
- No
- Partially
- Horizontal solution
- Yes, somewhat
- Add-on
- Extended timelines
- Yes
- Not at all
Tailored for U.S. private colleges
Meritto isn’t just another enrollment platform—it’s designed to address the unique needs of U.S. institutions
Customer first obsession
Get expert customer success as part of your subscription. No hidden fees.
Get up and running quickly
With our seamless onboarding process—part of your subscription, not an add-on.
Purpose-built features
Say goodbye to underutilized modules and bloated systems. Meritto provides exactly what you need, nothing you don’t.
SAT/ACT management
Simplify test score tracking for your applicants.
World-class compliance
Ensure data security and privacy at every step.
Let’s solve what matters the most for your private college
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Your staff is buried in administrative work
Automate everything from lead centralization to personalized communication follow-ups and decision release. Free your staff to focus on strategic priorities while doing more with limited resources. No wasted hours, no manual interventions; just streamlined operations. Where institutions often face internal silos particularly between recruitment and financial aid, Meritto helps unify workflows.
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You’re losing students because of broken journeys, experiences, and engagements
Make every interaction count. Hyper-personalize student experiences with student enrollment dashboards and event engagement at scale while building smarter workflows and seamless communication strategies. Retarget prospects automatically, identify drop-offs in real-time, and take action before it’s too late.
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You don’t have data when you need it the most and are flooded otherwise
With Meritto, centralize all admissions data on a single platform. Generate real-time reports, track recruitment funnel insights, and make decisions based on data, not intuition. Advanced AI-driven analytics identify trends before they become bottlenecks. Whether you’re measuring counselor productivity, student success pipelines, or progress on NSI and SPC goals, Meritto makes it easy to report, act, and improve all from one place.
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The payment experience is a roadblock
Offer flexible payment plans, real-time reconciliation, and seamless financing options directly through the same platform used for recruitment. This eliminates barriers and gaps in financial processes. Instant fee collection, zero reconciliation delays, and automated reminders ensure no revenue leakage. With admissions and finance connected from day one, Meritto ensures students don’t drop off due to payment confusion or delays.
Simplify the admissions journey and processing
Make it easier for students to apply, engage, and enroll while streamlining internal workflows.
- Make the entire admissions process seamless for both students and staff. With intuitive, drag-and-drop builders, create customized application forms that reflect your programs and requirements.
- Provide applicants with a centralized dashboard to track their progress, submit documents, and connect with counselors.
- Automate decision release notifications and acceptance all while streamlining financial aid workflows via our integrated QMS bridging the gap between recruitment and aid offices, especially when decisions are donor-governed.
Reach and recruit quality students with ease
Attract and nurture prospective students with tools built for efficiency and impact.
- Collect and organize inquiries from all sources—online, walk-ins, and events—on customized pages built with the Microsite Builder to show students exactly what they’re looking for.
- Prioritize applicants based on their interest and engagement signals, and automatically assign leads to counselors based on program preferences, location, or intent.
- Keep your teams on track with a unified scheduling calendar that ensures no action is missed throughout the enrollment process.
Maximize student engagement tailored to individual needs
Create meaningful interactions on a no-code, drag-and-drop platform that resonate with your diverse student audience.
- Engage domestic and international students across email, text messages, WhatsApp, and chatbots through a modern engagement suite.
- Customize and personalize outreach based on student behaviour and preferences with AI-driven insights.
- Monitor your communication effectiveness and adjust strategies in real time with engagement dashboards.
Eliminate financial reporting burdens
Simplify fee collection and financial reporting with tools that bring clarity and efficiency.
- Easily integrate in-built payment connector to manage all application and token fees from a unified secure platform.
- Gain full financial transparency with instant reports, automated invoicing, and real-time insights.
- Streamline reconciliation by automatically matching payments with applications, ensuring accurate and hassle-free financial tracking.
Turn insights into actionable strategies
Leverage robust analytics to optimize every stage of the enrollment process.
- Track lead conversion rates, counselor productivity, and enrollment trends in real-time.
- Analyze data by program, source, or geography for actionable insights in a customized way that works for you.
- Drive growth with predictive analysis, anticipating challenges and spotting opportunities using advanced forecasting tools.
Security that you can trust
We take your concerns seriously, that’s why with top security badges and zero tolerance for breaches, we’re committed to safeguarding your information at every step. Your safety is our priority. Period.
You’ve explored the ‘why’— now see the ‘how’
You’ve scrolled, you’ve read… now let’s watch how Meritto makes your teams more efficient than ever and reimagines student enrollment for your institution.
