Enrollment is our craft.
Outcomes are our measure.
Education doesn’t need more tools, it needs an operating system. That’s exactly what Meritto is, the ground-up operating system for student enrollments, purpose-built for the education industry.
We fundamentally change how organizations attract, engage, and enroll students through our purpose-built Education CRM and Enrollment Cloud.
Trusted and by over 1000 educational organizations globally
Our Philosophy
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Craft over cobbles
We don’t stitch generic tools together. We design natively for education.
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Outcomes over overhaul
Features must reduce friction, not add it.
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AI as a teammate
We embed Agentic AI teammates that take work forward while keeping people in control.
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Trust by design
Security, privacy, and compliance are not extra, they are foundations.
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Long game mindset
We invest in R&D and customer success over shortcuts, because education deserves patience.
Our Story
Meritto began in 2017 as a small setup with a simple idea: education deserved its own enrollment technology platform because for too long, institutions relied on tools never meant for them. We are the category creators and market leaders, powering revenue-critical operations for institutions across the country and beyond.
Led with purpose by Naveen Goyal and an experienced team, Meritto empowers over 1000 institutions across Higher Education, K-12, Test-Prep, Online, and EdTech rely on Meritto to drive conversions, optimize and plan marketing, scale operations, and make their marketing and enrollment teams future-ready.
This is Meritto. Every module is purpose-built. Every layer is vertically integrated. Every insight is focused on outcomes.
Meet the Team
Recognized for the craft, measured by the impact
Our work has earned recognition from some of the most respected names in technology and education. But for us, awards are just milestones, the real reward is the success of our partners and their students.
wasn’t built in a day
It was 2017 in Okhla 76
We embarked on a journey fueled by a simple question, “Why does the admission process have to be so difficult for parents, students, and education organizations?” And that gave birth to the first-in-industry application automation platform for education organizations, with NoPaperForms becoming our identity.
From 100 days to #Mission400
Back in 2018-2019, we set ourselves a challenge named “100 Days,” which gave a remarkable start to our journey as the enrollment automation partner. Our goal was simple—give 100 demos to 100 prospects over 100 days, and we nailed it. We onboarded 100 new clients, helping them unify their teams and streamline their processes. Now we were ready to take on the next challenge: “Mission 400,” aiming to onboard 400 clients.”
When we realized you needed more,
we didn’t
stop
there
Writing success stories day in and day out, our clients showed restlessness and trust to help them beyond just application automation. They showed a need for deeper integration and more comprehensive insights. That’s when our people stepped up to innovate and expand to become a category creator with enrollment cloud.
We saw the gap and filled it
When there were too few CRMs available in the market and none specifically tailored to match the needs and demands of education organizations on a single, unified platform, we were determined to change this. That’s how we kept innovating our purpose-built solutions.
One innovation after the other
We are always finding ways to solve every pain point for education organizations in their journey to attract, engage, and enroll more students. And it was in 2021, that it struck us, “Why is the fee collection process for organizations so complex and broken.”Enter Collexo- a unified payment suite to simplify education fee collection.
One by one, we made a difference for over 1000 organizations
In 2023, we celebrated an extraordinary milestone, welcoming over 1000 clients from across the globe. Our mission soared to new heights, unlocking new opportunities and conquering new challenges. As our vision expanded, so did our reach—extending into new markets and onboarding clients from UAE and Malaysia, among others.
in Photos
A glimpse into life at Meritto – where collaboration, creativity, and celebrations bring our culture to life. From team moments and knowledge-sharing sessions to festive events and milestones, these snapshots capture the spirit that drives us forward every day.
in News
A glimpse into life at Meritto – where collaboration, creativity, and celebrations bring our culture to life. From team moments and knowledge-sharing sessions to festive events and milestones, these snapshots capture the spirit that drives us forward every day.
Explore Coverage
They say merit is everywhere, So you’d find us almost everywhere
Bangalore
Karnataka
Mumbai
Maharashtra
Pune
Maharashtra
Kolkata
West Bengal
Jaipur
Rajasthan
Jaipur
Rajasthan
Chennai
Tamil Nadu
Ahmedabad
Gujarat
Indore
Madhya Pradesh
Bhopal
Madhya Pradesh
Chandigarh
Hyderabad
Telangana
Dehradun
Uttarakhand
Guwahati
Assam
Bhubaneswar
Odisha
Dubai
UAE
Kuala Lumpur
Malaysia
Built into something bigger
Meritto is the flagship product of NoPaperForms. Founded in 2017 to simplify the student enrollment process, NoPaperForms has since grown into India’s largest AI-powered Vertical SaaS and Embedded Payments platform, empowering educational organizations worldwide with a comprehensive suite of products including Meritto, Collexo, Mio AI, and UniApply.
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