THE STATE OF ENROLLMENT IN INDIA
Enrollment
Index 2026
Finding the True North of Better Enrollments
An insight-led report on the signals shaping student enrollments in India.
Download the Report →
Meritto Enrollment Index 2026
In India, education is the foundation of opportunity and growth. Every year, millions of students search for their ideal institutions, and how they are discovered, engaged, and converted keeps shifting. Last year, the Meritto Enrollment Index 2025 gave the industry its first unified benchmark for what truly drives enrollments. This year, it returns with a far larger view of the market.
Built on 4.3 crore aggregated and anonymized student inquiry journeys, Enrollment Index 2026 decodes the signals reshaping enrollment decisions across India. From re-inquiry behavior and response speed to regional mobility patterns and AI-led discovery, the report reveals what is actually influencing conversion in today’s enrollment landscape.
For the first time, it also measures the rise of AI-generated discovery, where students discovering institutions through platforms like ChatGPT, Google Gemini, etc. are showing significantly higher enrollment intent.
This is the true north of better enrollments, a benchmark institutions can return to, measure against, and steer by each cycle.
THE NEW DISCOVERY LAYER
Discovery has
changed with it.
A growing share of students now begin their search with a question to AI.
Students discovering universities through AI are 6x more likely to enroll than those from digital channels.
The question is no longer
“How do we generate more leads?”
It is
“How do we convert better?”
Get the full picture.
Access the complete report with insights, benchmarks, and data-led strategies.
Download the Report →
