Meritto Enrollment Index 2025

In India, education is more than a goal, it’s the foundation of opportunity and growth. With millions of students searching for their ideal institutions every year, how they are attracted, engaged, and converted has shifted dramatically. A multitude of channels, digital or non-digital, each plays a unique role in driving results. Yet, despite their varied impact on enrollments, there’s never been a unified playbook or industry benchmark to reveal what truly works, until now.

With Meritto Enrollment Index 2025, access data-backed insights to navigate this shift. Based on over 2.3 crore student leads across diverse geographies and education levels, this industry-first report uncovers major enrollment trends, breaks down traffic channel contributions, and highlights key market patterns that shape student decisions.

Meritto Enrollment Benchmark Index 2025

What’s in it for you?

The Enrollment Index 2025 goes beyond just numbers, it provides actionable intelligence to help institutions refine their enrollment strategies with precision. Understand how this will help you:
  • Channel Performance Breakdown: See how digital and non-digital channels impact leads, applications, and enrollments.
  • Regional Enrollment Insights: Discover where India’s top regions thrive and uncover hidden opportunities.
  • Program-Specific Trends: Identify which channels drive enrollments for UG, PG, Ph.D., and certification programs.
  • AI-Driven Intelligence: Explore how digital dominance, brandpull, and chatbots are reshaping enrollment marketing.
  • Bridge Mid-Funnel Gaps: Learn how institutions are optimizing outreach and improving enrollments through tailored engagement.

Frequently Asked Questions

Get answers to frequently asked questions about everything we do.

Meritto, the flagship product of NoPaperForms, is the Operating System for Student Enrollments. It is a unified, AI-powered, modular, and automated platform purpose-built for educational organisations, enabling them to attract, engage, and enrol students while automating the entire enquiry-to-enrolment process.

Its comprehensive suite of purpose-built tools, including Enrollment Cloud, Education CRM, Application Platform, Education Payment Cloud, and Modern Engagement Suite, acts as the system of record for enrolments and seamlessly addresses every aspect of the enrolment process.

At the heart of Meritto lies its natively built layer of agentic AI, Mio AI. This layer introduces intelligent, autonomous, and semi-autonomous agents into everyday institutional workflows. Mio AI agents are embedded across the Meritto platform and serve as digital teammates for different teams, helping institutions scale student engagement and improve team productivity and performance.

Used by over 1,000 educational organisations globally, Meritto is designed to support complex, high-volume admissions environments with scalability, security, and deep process configurability across all verticals of education.

The Meritto Enrollment Index 2025 is an industry-first report that analyses millions of student interactions to uncover the latest enrolment trends across India.

It provides actionable insights into digital marketing performance, student mobility, regional enrolment patterns, application behaviour, and channel effectiveness, helping educational institutions make data-driven enrolment decisions.

The report highlights how digital channels are driving the majority of student enquiries, applications, and enrolments.

It also provides insights into brand-driven searches, regional student migration, changing student preferences, and enrolment funnel performance, enabling institutions to optimise their recruitment strategies.

Educational institutions can use the report to identify high-performing recruitment channels, understand regional demand, optimise marketing investments, reduce enrolment funnel drop-offs, and enhance student engagement.

These insights help admissions and marketing teams make data-driven decisions that improve enrolment efficiency and return on investment.

Meritto’s AI-powered Enrollment Cloud transforms enrolment insights into action by centralising lead management, automating personalised communication, improving counsellor productivity, and providing real-time analytics.

This enables institutions to improve lead conversions, streamline admissions, and deliver a seamless student enrolment experience.

The Meritto Enrollment Index 2025 is valuable for university leaders, admissions heads, marketing teams, enrolment managers, schools, colleges, EdTech organisations, coaching institutes, and study abroad consultants.

It offers strategic insights that help educational organisations benchmark performance, adapt to evolving student behaviour, and build more effective enrolment strategies in an increasingly competitive education landscape.