Complete student engagement. Built into Meritto.
Engage every prospective student across AI, WhatsApp, email, SMS, voice and counsellor-led conversations—with every interaction connected to their enrollment journey.
Student engagement is more than sending messages.
A student may visit your website, speak to an AI agent, open an email, respond on WhatsApp, begin an application and speak to a counsellor—all within the same enrollment journey. Meritto brings these interactions together so every engagement is informed by who the student is, what they have done and what should happen next.
Everything your institution needs to engage students.
Communication, AI, automation and counsellor action contribute to the same student record and enrollment journey.
Communicate everywhere
Reach students across the channels they already use, without maintaining disconnected communication systems.
- WhatsApp, email and SMS
- Voice, calling and push
- Bulk and personalised campaigns
Automate every journey
Build responsive engagement journeys around student actions, funnel stages and institutional workflows.
- Trigger-based communication
- Application nudges and follow-ups
- Lead re-engagement and remarketing
Engage conversationally
Use AI-led conversations to answer questions, capture intent and continue engagement beyond working hours.
- Mio AI and Niaa
- Automated qualification
- Contextual handover to counsellors
Enable counsellor action
Help teams understand which students need attention, what happened already and what should happen next.
- Engagement alerts and signals
- Conversation history
- Contextual calling workflows
From student action to the next best response.
Coordinate channels, AI agents, counsellors and workflows at every stage of enrollment.
Inquiry
- Respond instantly through Mio AI
- Capture programme intent
- Assign the right counsellor
Qualification
- Trigger programme-specific communication
- Prioritise engaged students
- Route using institutional rules
Application
- Track form progress
- Send reminders
- Support incomplete applications
Admission
- Communicate offers and updates
- Coordinate document and fee nudges
- Re-engage inactive applicants
Enrollment
- Confirm milestones
- Share onboarding communication
- Maintain one continuous history
Bring AI agents and counsellors into the same conversation.
Mio AI can engage instantly, answer recurring questions and capture intent. Counsellors enter with the full context of every preceding interaction.
AI-led engagement
- Always-on student conversations
- Immediate query resolution
- Intent and information capture
- Automated qualification and follow-up
- Scale across large enquiry volumes
Counsellor-led engagement
- Full conversation history
- Student activity and intent signals
- Prioritised follow-ups
- Contextual calling
- Personal intervention at high-value moments
Every engagement capability, built into Meritto.
Use individual capabilities independently or combine them into coordinated student journeys powered by shared data, workflows and engagement context.
Mio AI
AI agents that engage students, capture intent and support enrollment teams across conversations and follow-ups.
Explore Mio AI
Deliver immersive WhatsApp experiences with text, images, videos, GIFs, carousels, and contextual updates through WhatsApp Business API.
Explore WhatsApp
Create responsive, personalised emails with templates, tokens, and direct login links based on each applicant’s profile, behaviour, and activity.
SMS
Broadcast personalised, multilingual SMS messages to candidates for quick updates, reminders, and faster response across the enrollment journey.
Marketing Automation
Automate timely, personalised drip journeys across Email, SMS, WhatsApp, and Push Notifications based on student stage and activity.
Explore automation
Remarketing
Use remarketing connectors to retarget prospects on Facebook and Google based on their activity, with zero manual effort.
Explore remarketing
In-App Telephony
Enable counsellors to call prospects on the go from the Meritto Mobile App, while accessing and updating candidate details in context.
Explore telephony
Echo
A WhatsApp live chat platform built for one-on-one engagement, centralising incoming and outgoing conversations with student context available in the CRM.
Explore Echo
Niaa
A purpose-built education chatbot for structured, always-on conversations across website, WhatsApp and Facebook.
Explore Niaa
Zing
A real-time sales notification engine that alerts teams about critical student activities through mobile, browser, and on-site notifications.
Explore Zing
Amplify
An integrated voice broadcast solution that helps teams scale outreach, prioritise high-quality responses, and focus counselling time where it matters most.
Explore Amplify
One student record. Every engagement action connected to it.
Every message, alert, and automation updates the same student profile your counselors already work from.
Manage the entire student journey without switching tools.
Every inquiry is captured, responded to, and followed up on inside the same platform.
Measure the impact of every engagement tool.
Each tool comes with dashboards that help your team track student responses, counselor actions, and the outcomes created from every interaction.
Explore reportsTrack activity
View conversations, alerts, broadcasts, campaigns, and automation performance.
Understand movement
See which engagement actions are helping students move to the next stage.
Connect to ROI
Measure engagement against applications, payments, enrollments, and team productivity.
One credit system for everything.
WhatsApp, Email, SMS, voice broadcasts, marketing automation, and AI interactions are all powered by METS, Meritto’s unified engagement and transactional system. One top-up, every channel, no separate contracts.
Know more
How Meritto compares
Meritto
Trusted by 1,000+ educational organisations globally.
145M+
leads managed annually across all channels
1.8B+
student communications powered every year
155M+
calls managed annually through Meritto
FAQs
Get answers to frequently asked questions about everything we do.
A student engagement platform helps educational institutions communicate with prospective students, automate follow-ups, manage conversations, and track engagement across the enrollment journey. Meritto connects WhatsApp, Email, SMS, AI, voice, alerts, and marketing automation with a single student record.
Meritto’s Student Engagement Suite includes Mio AI, Echo, Niaa, Zing, Amplify, WhatsApp Business API, Email, SMS, Marketing Automation, Remarketing, and In-App Telephony. These tools help enrollment teams respond to inquiries, nurture prospects, automate follow-ups, and improve student conversions.
Meritto helps institutions engage students through timely, personalised communication across WhatsApp, Email, SMS, voice, chatbot, and push notifications. Every interaction is connected to the student’s profile, allowing counsellors to respond with context and trigger the next action automatically.
Yes. Meritto allows education teams to manage WhatsApp, Email, SMS, voice broadcasts, AI interactions, and automated journeys from one connected platform. This reduces dependency on multiple communication tools and keeps every interaction linked to the same student record.
Meritto’s marketing automation helps institutions create personalised drip journeys across Email, SMS, WhatsApp, and Push Notifications. Communications can be triggered based on student activity, enrollment stage, application status, or engagement behaviour, reducing manual follow-ups.
Yes. Meritto provides AI-powered engagement through Mio AI and Niaa. Mio AI supports enrollment teams with student engagement, follow-ups, and journey movement, while Niaa acts as a 24/7 virtual counsellor across websites, WhatsApp, and Facebook.
Meritto provides engagement dashboards for conversations, alerts, broadcasts, campaigns, and automated journeys. Institutions can track student responses, counsellor actions, stage movement, applications, payments, enrollments, and the outcomes created by each engagement channel.
Standalone tools often create fragmented conversations, disconnected data, and separate vendor contracts. Meritto brings student communication, AI, automation, calling, alerts, and reporting into one platform, ensuring every engagement action is connected to a unified student profile.
