What is Meritto’ Counselor Empowerment Program (CEP)?
Typically, admission counsellors are the first point of contact for every prospective student while inquiring about admissions. They are the ones primarily responsible for resolving student inquiries and further engaging with them until enrolment. For an educational institution, they aim to establish effective nurturing, reduce response times, and drive conversions faster. Their concerted efforts across the admission processes are what make a huge impact in driving enrolments.
Meritto’ Counselor Empowerment Program is designed to recognize, empower, and reward the high-performing counsellors who hold the ability to drive enrolments for an educational institution. This program features a certification that will be awarded to those who are efficient in using the Meritto platform and have set enviable benchmarks with their performance.
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What are the evaluation parameters for a CEP certification?
The CEP certificate is accorded based on key metrics and deep insights on the impact of a counsellor at every stage of the admission process of an educational institution.
The total number of leads engaged by the counsellors is gauged.
The number of paid applications and enrolments contributed by counselors is measured.
The efficacy of using multiple communication tools for candidate outreach is calculated.
The number of queries resolved with a positive disposition summary is analyzed.
The number of complete follow-ups and applications added to the leads is tracked.
A score given to the counselor by the institution is added.