Enquiry Management Systems are crucial tools for educational institutions as they help streamline the admission process and manage student enquiries effectively. In this blog by Meritto (formerly NoPaperForms), we aim to provide you with comprehensive insights into this topic and help you understand the importance of implementing such systems in your institution. By exploring how these systems work and the benefits they offer to the education industry, we will equip you with the knowledge necessary to make informed decisions. From automating routine tasks to providing a centralized platform for communication, we will cover the key features and functionalities of an enquiry management system and demonstrate how they can significantly improve your admission process and enhance student engagement.
What is Enquiry Management System?
An Enquiry Management System helps educational organisations in managing and tracking student/ candidate enquiries and requests. It allows educational organisations to efficiently collect, process, and respond to student enquiries across multiple channels, such as email, phone, and social media. The system also provides features such as automatic routing of enquiries to the appropriate department or agent, tracking of enquiry status and history, and generation of reports and analytics to help businesses better understand and respond to student needs.
How an Enquiry Management System helps Educational Organisations with Higher Conversions?
An Enquiry Management System helps educational organisations to increase conversions by streamlining and automating the process of handling student enquiries. By using the system, institutes can ensure that all enquiries are tracked and recorded in a central location, making it easy to follow up with potential students and provide them with the information they need to make a decision.
The system can also help institutes to respond to enquiries more quickly and efficiently, which is important as students often have many options when it comes to choosing a course/ program or college/ institute/ school. By providing timely and accurate information, institutes can increase the chances that a potential student will choose to apply.
Additionally, an EMS can also help institutes to analyse and understand the types of enquiries they are receiving, which can be valuable information when it comes to marketing and recruitment strategies. By understanding what kinds of students are most interested in their programs, institutes can tailor their messaging and outreach efforts to better target those groups. Overall, an Enquiry Management System can help educational institutes to manage and track all student enquiries, respond more quickly, and convert more potential students into enrolled students by providing them with the information they need, in a timely manner.
How to Choose the Right EMS?
Leads/ enquiries are potential customers for any business out there. So be it educational organisations or any other, utilising the enquiries to their fullest is of utmost importance. So, when choosing an Enquiry Management System, consider these essential factors:
- Scalability: Ensure that the system can handle the volume of enquiries you expect to receive and can easily scale as your business grows.
- Integration: Consider whether the system can integrate with other systems you already use, such as your CRM or marketing automation tools.
- Automation: Look for a system that offers automation features, such as automatic routing of enquiries and automated follow-up.
- Reporting and Analytics: Choose a system that provides detailed reporting and analytics on customer enquiries and interactions, so you can gain insights into customer needs and preferences.
- User-friendly Interface: Make sure the system is easy to use for your team members, with a user-friendly interface, and easy navigation.
- Support and Maintenance: Ensure that the system provider offers good customer support and regular updates to ensure the system remains up-to-date and secure.
- Pricing: Compare the cost of different systems and consider the long-term value they will bring to your business.
It’s also essential to test the system before making a decision, so you can get a sense of how it will work for your specific needs. Some providers may offer a free trial or a demo so you can evaluate the system before committing to a purchase. Get your hands on Meritto’s (formerly NoPaperForms) Education CRM which comes with an advanced inquiry management system, built to centralize all your inquiries and work seamlessly on them.