How a purpose-built CRM for universities solves enrollment challenges

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Let’s face it—your team isn’t lazy.
Your counselors aren’t underperforming.
Your admission staff isn’t out of touch.

Yet, enrollment numbers keep dipping.
Targets feel out of reach.
Marketing spends? High. Returns? Questionable.

So here’s the real question:
What if it’s not your people? What if it’s your tools?

More specifically, what if your enrollment crisis is a CRM problem?

Universities in MENA are facing a crossroads

Across the MENA region, higher education institutions are investing in digital transformation.
But most still rely on generic CRMs—built for sales pipelines, not student journeys.

The result?

Scattered inquiries
Missed follow-ups
Poor applicant experiences
Delayed decisions
And a slow, painful crawl to every admission goal

It’s no wonder university leaders are asking the hard questions. And many have arrived at the same answer: They need a CRM for universities, not another B2B sales tool dressed up for education.

What makes Meritto’s CRM for Universities different?

When we say Meritto is more than just a CRM, we mean it is the Operating System of Enrollment, purpose-built for education. Here’s what that entails:

Built for your funnel, not a sales team
Unlike generic CRMs that cater to B2B sales, Meritto is crafted for how students actually move—from inquiry to enrollment. Its framework is aligned with your academic cycles, peak admission seasons, follow-up logic, and document stages. It understands your ecosystem, not a pipeline of deals. This is a CRM for universities designed around your enrollment funnel, not someone else’s sales playbook.
One view of every student, from inquiry to enrollment
With Meritto, every student interaction, whether through emails, calls, forms, documents, payments, or interviews, is consolidated into a single unified student profile. This guarantees complete transparency and seamless coordination across departments. From admissions and finance to counseling and marketing, every team remains aligned at every stage.
Intelligent lead allocation engine
Manual lead distribution? That’s history. Meritto’s intelligent engine uses AI-powered rules to automatically assign student inquiries to counselors based on location, course preferences, language, or even behavior signals. The result? Faster responses, better engagement, and zero lead leakage.
Purpose-built modules for every team
Meritto doesn’t treat every user the same. Admissions, marketing, finance, counseling, and senior leadership each get their own role-specific dashboards and workflows. So whether you’re launching a campaign, reviewing performance, managing fee workflows, or responding to student queries, your tools are tailored to your job, not crammed into a one-size-fits-all interface.
Real-time performance monitoring
You shouldn’t have to guess what’s working. With Meritto, you get 100+ advanced dashlets and a drag-and-drop report builder to monitor campaign ROI, counselor performance, lead-to-application ratios, and more—all in real time. Insights are instantly available, so teams can act faster and smarter.
Deeply integrated post-application workflows
While most CRMs end after a lead is captured, Meritto goes further. It handles every step post-application—automating document verification, interview scheduling, offer letter generation, fee payments, and even financing plans. It ensures the enrollment process is as seamless for students as it is scalable for your team.
Built for scale, across locations
Whether you’re a standalone institution or a multi-campus enterprise, Meritto scales with you. Its modular architecture adapts to the complexity of your organization—used today by 1,200+ educational organizations globally, including universities, edtech platforms, coaching institutes, and online degree providers.

Where traditional CRMs fall short

1. Lack of lead centralization
Traditional CRMs can’t handle student leads coming from websites, education fairs, WhatsApp, and offline events—all at once.

2. No application context
Generic CRMs aren’t built to track academic milestones or admission statuses.

3. Poor integration with student services
You can’t plug in interview scheduling, fee workflows, document verification, or counselor performance metrics.

And so, your teams juggle Excel sheets, tools, and tabs. Now imagine all of that… centralized.

Meritto’s purpose-built CRM for universities: What you get

Here’s how Meritto redefines enrollment for your institution:

Lead centralization
Capture inquiries from every channel—website, offline events, Facebook, WhatsApp—and unify them in one view. With real-time source tracking, no lead gets lost. With Meritto, lead duplication is eliminated.
Intelligent automation
Use AI-powered lead scoring to identify high-intent applicants. Trigger drip marketing workflows based on student behavior. Automate personalized nudges on SMS, WhatsApp, email, and even push notifications. As a result, your team saves time. Students stay engaged.
Real-time insights
Access dashboards with enrollment funnels, counselor performance, application stage breakdowns, and payment tracking—all in real time. With over 100 advanced dashlets, your data isn’t buried—it’s visible and actionable.
Mobile CRM for on-the-go teams
Enable your field counselors and admission teams to manage follow-ups, make calls, and update statuses right from their mobile devices. They can even geo-track visits and record updates, no laptop needed.
Document & application automation
Simplify every stage of the application process:

Pre-configured document checklists
Online authentication (Aadhar, Digilocker)
Interview workflows
Offer letter automation

Everything flows without the back-and-forth

Unified payment stack
Manage and reconcile fee payments with ease. Offer EMI options. Track real-time collections. Set up conditional payment workflows to remove bottlenecks and reduce drop-offs.

Still wondering if you need a CRM for universities?

Let’s flip the lens. If your current CRM:

Can’t give you a 360° view of every applicant
Doesn’t automate student communications
Offers no insight into counselor performance
Lacks education-specific workflows

Then yes, your enrollment challenge is a CRM problem. And with Meritto, that problem has a solution.

The results speak for themselves

Meritto is trusted by over 1,200+ educational organizations globally. It powers 1 billion+ student engagements annually, helping institutions across the MENA region:

Scale their admissions
Increase conversions
Reduce drop-offs
And make every admission cycle more efficient

And all this without changing teams—just changing the tech.

Final thoughts: It’s time to rethink your stack

Blaming people is easy. But it’s often the system that’s broken.

Meritto’s CRM for universities fixes that system, with automation, intelligence, and real-time control.

So before your next admission season begins…
Ask yourself one question:

Is it really a people problem? Or is it a CRM one?

Ready to switch to a CRM built for education? Schedule a demo with Meritto now →