The Agentic AI masterclass for educational organizations

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In our latest #MasterclassByMeritto, we explored how Agentic AI is redefining the future of student engagement and enrollment. The session unpacked how education has evolved from offline processes to predictive, and how AI itself has moved from being a tool to becoming a true teammate.

Our expert speakers shared practical insights on what sets Agentic AI apart, why institutions need it now more than ever, and how it can bridge critical gaps like lead nurturing, counselor bottlenecks, and governance challenges.

The discussion also introduced Mio AI, an industry-ready Agentic AI designed specifically for education, showcasing its capabilities to deliver intelligent, adaptive, and personalized student experiences at scale. Here’s what we covered:

The evolution of education

Education has gone through four big stages of change. It started in the offline era, with brochures, paper forms, and filing cabinets. Then came digitization, where information was stored in CRMs and spreadsheets. After that came personalization, as institutions began tailoring messages to different student groups, though this was still manual and added extra work for counselors. Now the focus is on being predictive, using past data and patterns to anticipate student needs, take action at the right time, and make enrollment journeys smoother.

The evolution of AI

AI itself has also evolved over the years:

Traditional AI: AI that sees, hears, and reads. Interprets the world through data.
Generative AI: AI that creates. Produces text, images, code, etc.
Agentic AI: AI that acts. Makes decisions, plans tasks, takes autonomous actions.

This shift is what makes Agentic AI a true teammate, not just a tool.

What exactly is Agentic AI?

Agentic AI doesn’t just respond when asked, it takes initiative and acts on its own. It understands goals, plans the steps needed, and makes decisions to achieve them. It is not limited to answering questions; it can carry out tasks, adapt to changing situations, and keep working toward the outcome without needing constant guidance.

How is an AI Agent different from a traditional chatbot?

Nature: Chatbots are reactive and rule-based; Agentic AI is autonomous, adaptive, and multi-use.
Understanding: Chatbots work on keywords; Agentic AI grasps intent and context.
Context & Memory: Chatbots restart from zero; Agentic AI retains memory across sessions.
Personalization: Chatbots give one-size-fits-all responses; Agentic AI adapts to the student’s profile and stage.
Language & Nuance: Chatbots offer literal translations; Agentic AI delivers multi-lingual, culturally accurate responses.
Brand Alignment: Chatbots sound robotic; Agentic AI mirrors your institution’s tone and policies.
Evolution: Chatbots need manual updates; Agentic AI learns continuously from feedback.

Why institutions need an Agentic AI

Our speakers outlined the pressing gaps in today’s enrollment processes:

Lead nurturing gap – Students engage on their own time, but counselors can’t be available 24/7. AI ensures no moment is missed.
Counselor bottleneck – Teams can’t handle massive lead volumes alone. AI filters, prioritizes, and supports.
Governance gap – Inconsistent answers damage trust. AI enforces accuracy and consistency at scale.
Operational inefficiencies – Teams juggle multiple systems and manual tasks. AI unifies workflows and removes repetitive work.

Agentic AI works alongside admission teams, doing the grunt work so they can focus on meaningful student interactions.

The right questions to ask before choosing your AI partner

Institutions must ask the right questions:

Knowledge hub: Does it have its own RAG-enabled hub to avoid hallucinations?
Context memory: How much history can it retain across sessions?
API fetch: Can it pull live, real-time data?
CRM integration: Can it personalize answers based on a student’s profile?
Guardrails: Does it ensure brand-safe, ethical responses?
LLM version: Is it built on the latest, regularly updated models?
Prompt control: Can you align its tone and behavior with your brand in real time?

This checklist ensures your AI partner is built for education, and for the future.

Benefits for every stakeholder in enrollment process

Agentic AI has an impact across the entire enrollment ecosystem:

Students get instant, contextual, and multi-lingual answers anytime, anywhere.
Counselors are freed from repetitive queries and can focus on meaningful guidance.
Marketing teams gain real-time insights into student interests and behavior.
Finance teams see a reduction in repetitive fee-related queries and smoother transactions.
Leadership gains confidence from accurate, consistent, and real-time reporting across the funnel.

Introduction to Mio AI

Mio AI is a high-performance, industry-ready agentic AI that works for your student engagement, enrollment processes and teams.
Here are its core capabilities:

1. Mio AI Guide

Mio AI Guide provides instant, intelligent, and personalized responses to every prospective student’s query or inbound interaction. With real-time, context-aware and multi-lingual communication, it engages students naturally and ensures no inquiry goes unanswered. By handling routine queries and understanding applicant data, Mio Guide helps to reduce drop-offs and allows admissions teams to focus on more strategic, high-value engagements.

2. Mio insights

Mio Insights delivers AI-driven analytics and reporting that help institutions track student engagement and optimize every interaction. It monitors AI performance, query trends, and resolution rates while providing actionable insights into student behavior and sentiment. With data-backed recommendations, institutions can continuously enhance support, improve decision-making, and create more impactful student experiences.

3. Tailor Mio to fit right in

Mio AI comes with a powerful command center that allows institutions to customize and configure the assistant to align perfectly with their brand and needs. You can define its identity, purpose, and communication style, while tailoring appearance elements such as colors, fonts, and logos. Best of all, deployment is seamless and requires no technical expertise, ensuring Mio AI fits naturally into every student interaction.

4. Mio speaks every language

Mio AI breaks language barriers to enable seamless, personalized communication with students worldwide. It supports multiple languages for real-time conversations powered by LLM, while understanding context, intent, and cultural nuances. By adapting responses to regional preferences and dialects, Mio AI ensures every interaction feels natural, local, and truly personal.

5. Mio adapts instantly

Mio AI evolves with every conversation, capturing real-time feedback to understand what works and what doesn’t. By gathering inputs on responses marked as ‘helpful’ or ‘unhelpful,’ it continuously refines itself to deliver sharper, more accurate, and context-aware interactions. With each engagement, Mio AI becomes smarter and more effective in supporting both students and teams.

6. Mio AI Assist

Mio AI Assist is your built-in guide, delivering instant, step-by-step answers to everything from platform how-tos to workflow setup. Trained on Meritto and designed to adapt in real time, it makes every interaction faster, clearer, and easier for users.

7. Mio AI Brain

At the core of it is Mio AI Brain, the central intelligence that continuously learns and evolves to deliver accurate, context-aware responses at scale. It absorbs knowledge from websites, documents, and FAQs across multiple formats, while providing real-time visibility into how well it has been trained on each source. With continuous syncing and content updates, Mio Brain ensures information stays fresh, reliable, and ready to guide students at every step.

The takeaway

Transforming student engagement doesn’t have to feel overwhelming. With Agentic AI, institutions can move beyond reactive tools and create AI teammates that act, take initiative, and deliver consistent, personalized support at scale. As highlighted in our masterclass, Agentic AI helps bridge critical gaps while empowering every stakeholder, from students to leadership. And with Mio AI, institutions gain a digital teammate to make this vision a reality. For more insights, watch the full masterclass here.