The only AI-powered Student Recruitment CRM built just for education

Student recruitment has changed forever.

From WhatsApp queries at midnight to lightning-fast follow-ups, expectations are sky-high. Generic CRMs or manual spreadsheets don’t stand a chance. That’s why the smartest educational institutions across the globe are switching to one tool—an AI-powered student recruitment CRM built only for education.

Here’s what makes Meritto’s platform the category-defining solution—and the only AI-powered student recruitment software you’ll ever need.

Problem first: Why legacy tools fail

Let’s start with a common story.

A counseling team at a reputed study abroad consultancy was buried under spreadsheets. Applications came from multiple platforms. Counselors couldn’t keep up. Students slipped through.

And just like that, thousands in marketing spends went down the drain.

Now, imagine the same team using Meritto’s AI-powered student recruitment CRM.

Every lead—centralized, verified, and automatically assigned.

Counselors received real-time alerts. Students got personalized communication instantly.
The result? Conversions soared. And the team finally breathed.

1. Centralized leads from every source

Meritto’s AI-powered student recruitment CRM connects every channel—ads, websites, walk-ins, agencies—into one dashboard.

No more juggling tabs. No more duplicate entries.

It captures high-intent signals, tags lead sources, and tracks performance in real-time.

So whether you’re a university in Dubai, a K12 school in Singapore, or a coaching institute in Delhi, you get complete visibility.

2. AI-powered lead allocation

The CRM isn’t just smart—it’s strategic.

Meritto’s AI routes every lead to the best counselor based on behavior, course interest, location, or even language.

A student interested in an MBA in Toronto? Automatically gets assigned to your Canada specialist.

Now your best team members focus on the right leads, while AI handles the rest.

3. Automated multichannel communication

Students don’t want a call tomorrow. They want a WhatsApp reply now.

With Meritto, your outreach is omnichannel and on autopilot.

The AI-powered student recruitment engine sends messages on SMS, email, and WhatsApp based on student actions.

They viewed a course? Sent.
Started an application? Nudged.
Didn’t complete payment? Reminded.

That’s how you turn interest into enrollment—without burning out your team.

4. Personalized enrollment journeys that scale

Let’s say a student from Kuwait applies to your EdTech platform.

With Meritto, they get a personalized dashboard. Every update, every document, every payment—visible and tracked.

Meanwhile, your team automates assessments, online interviews, and offer letters using a drag-and-drop builder.

This is AI-powered student recruitment at scale, with zero compromise on student experience.

5. Built-in payment and financing tools

Meritto doesn’t stop at applications.

It includes a powerful payment suite. Create links. Automate reminders. Accept international fees. Track everything.

Plus, with Loan Connect, students can apply for education loans right from their portal, linking them to top banks and NBFCs in seconds.

No third-party plugins. No manual chaos.

6. Real-time alerts and smart nudges

Recruitment teams using Meritto never miss a beat.

If a high-intent lead visits your site or books a call, the CRM sends an instant alert on mobile, browser, and email.

With Meritto’s modern engagement tools like Zing and Echo, your team can act at the right moment.

Because in student recruitment, seconds matter.

7. Insights that actually help you grow

Meritto doesn’t drown you in dashboards.

It gives you real, usable insights—top-performing campaigns, counselor performance, course demand, and drop-off points.

You don’t just see the problem. You fix it.

And because it’s a single source of truth for your marketing, sales, and admissions teams, AI-powered student recruitment becomes a system, not a scramble.

Why Meritto is the category leader

Unlike generic CRMs retrofitted for education, Meritto was born in it.

It’s trusted by 1,200+ education organizations globally—from Ivy League prep schools to global universities, and from coaching giants to EdTech disruptors.

Whether you’re running a K12 school or launching an online degree program, this is the AI-powered student recruitment software built to grow your enrollments.

Without growing your headcount.

Final thoughts: Stop managing. Start scaling.

Let’s face it. You didn’t build your education business to chase unverified leads or send manual follow-ups.

You built it to impact lives and grow.

Meritto’s AI-powered student recruitment CRM is the shortest path to both.

So the real question isn’t if you should switch. It’s how soon? To explore more about Meritto, book a personalized demo today.