Welcome to the blog by Meritto (formerly NoPaperForms), where we aim to provide valuable insights into the digital transformation taking place in the education industry. The education industry is undergoing a digital transformation and more and more education organisations are turning to technology to improve their services. One such change is switching to new-age enrolment management solutions like CRM (Customer Relationship Manager). But one must be mindful while selecting a CRM for EdTech organisation as there are many generic ones available in the market. The generic B2B CRMs come with the one-size fits all and lack features that are exclusively needed by EdTech organisations for scalability. This blog aims to guide you about how using a purpose-built B2C CRM in EdTech industry is the key to a healthy enrolment cycle.
Quick Read: What is the Difference between a B2B and B2C CRM?
In the past few years, the EdTech industry’s education-to-employment sector, which caters to learners, has experienced significant expansion. As thousands of new players enter the market, valuations for these education-to-employment EdTech companies have experienced a roller-coaster ride, and investors have questioned what scalable and lucrative business models might look like in the industry. Numerous EdTech startups have been dubbed “unicorns” and have valuations of over $1 Billion.
One of the key tools participating in the growth of the business has been a B2C CRM (Customer Relationship Management) system. A B2C EdTech CRM is software that helps education organisation to manage their interactions with students and improve the overall student experience.
As customers go digital, businesses have to keep up and Meritto B2C EdTech CRM is just the right choice for your business as it is purpose-built for your needs. Primarily designed to empower EdTech businesses, the B2C CRM in EdTech unifies call centres and marketing teams, to grow enrolments. It is a unified platform with all features required for your business to grow. With intuitive UI and super easy-to-use tools like student interest score, student journey builder, 360-degree communication platform with integrated telephony platform, inbuilt payment stack, remarketing connectors and webhooks, enable your teams to sell better and faster.
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