Higher education institutions are continuously seeking methods to enhance student communication, engagement, and streamline administrative tasks. A valuable solution for accomplishing these objectives is Higher Education CRM (Customer Relationship Management). In this blog post, we will delve into the concept of Higher Education CRM, examining its advantages and exploring how institutions can leverage its capabilities to expand enrollments.
What is a Higher Education CRM?
Higher Education CRM is a specialised type of CRM software designed specifically for colleges and universities. It helps institutions manage and analyse interactions with students, teams, and other stakeholders. Higher Education CRM can include features such as contact management, communication tools, marketing automation, and data analytics. The goal of Higher Education CRM is to improve communication and engagement with students, as well as to streamline and automate administrative tasks.
Benefits of Higher Education CRM
- Lead Management: Higher Education CRM can help institutions track leads and prospective students, and automate follow-up tasks, such as sending information about programs or scheduling campus visits. Know more about Lead Management
- Marketing Automation: It can be used to automate marketing tasks, such as creating and sending email campaigns or scheduling social media posts, which can help institutions reach more potential students. Know more about Marketing Automation
- Data Analysis: It can be used to analyse data on student behaviour, such as enrolment or retention rates, which can help institutions make data-driven decisions to improve enrolment.
- Admissions and Enrolment Management: It can be used to streamline the admissions and enrollment process, by automating tasks such as application processing, acceptance letters, and student onboarding.
- Student Retention: It can be used to track student progress, predict at-risk students, and take action to improve student retention.
- Predictive analytics: It can use students’ data to predict their behaviour and likelihood of enrolling in the institution.
- Chatbots/Virtual Assistants: Higher Education CRM can be used to automate tasks such as scheduling appointments, tracking student complaints, or providing support through chatbots or virtual assistants. Know more about Education Chatbot
How Do Higher Education Institutions Leverage CRM Software?
- Create Customized Campaigns: Higher Education CRM allows institutions to create targeted campaigns for specific groups of students, such as prospective students or current students. This can help institutions reach the right people with the right message.
- Streamline the Admissions Process: You can automate tasks such as application processing, acceptance letters, and student onboarding, making the process more efficient and streamlined.
- Improve Student Retention: Higher Education CRM can help institutions track student progress and predict at-risk students, allowing institutions to take action to improve retention.
- Maintain Relationships with Alumni: Higher Education CRM can be used to maintain relationships with alumni, by keeping track of their contact information, sending targeted communications, and tracking their engagement with the institution.
Start your journey with Meritto (formerly NoPaperForms)
Leveraging the features and best practices outlined for institutions, you can scale enrolments and improve student retention, Meritto (formerly NoPaperForms) is the industry leader in higher education allowing you to manage, automates and streamline enrolment processes in leading institutions in India.
How Meritto’s Higher Education CRM Helps Institutions Scale Enrolments
Meritto’s Higher Education CRM is purpose-built for universities, colleges, and higher education institutions to streamline the entire student recruitment and admission lifecycle. It helps institutions attract, engage, nurture, and convert prospective students more efficiently while improving enrollment outcomes.
Key Benefits of Meritto’s Higher Education CRM
1. Centralized Lead Management
Capture and manage student inquiries from multiple channels—including websites, social media, education portals, events, and referrals—in one unified platform.
2. Faster Lead-to-Application Conversion
Automate follow-ups through email, SMS, WhatsApp, and calling workflows to ensure no prospective student is missed.
3. Personalized Student Engagement
Deliver targeted communication based on students’ interests, programs, locations, and stage in the admission journey.
4. Complete Admission Lifecycle Management
Manage the entire process from inquiry to enrollment, including applications, document collection, counseling, interviews, and admissions tracking.
5. AI-Powered Automation
Reduce manual work through intelligent workflows, automated lead assignments, reminders, and communication sequences.
6. 360° Student View
Provide counselors and admission teams with a complete view of every prospect’s interactions, activities, and application status.
7. Improved Counselor Productivity
Automatically distribute leads, prioritize follow-ups, and track counselor performance to maximize efficiency.
8. Real-Time Analytics & Reporting
Monitor key metrics such as inquiry volume, conversion rates, application numbers, counselor performance, and enrollment trends through customizable dashboards.
9. Omnichannel Communication
Engage prospective students through their preferred channels, including WhatsApp, email, SMS, phone calls, chatbots, and landing forms.
10. Higher Enrollment Growth
By improving engagement, reducing response times, and automating admission workflows, institutions can increase application completion rates and overall enrollments.
