What is Higher Education CRM & how it is useful to scale enrolments?

Higher education institutions are continuously seeking methods to enhance student communication, engagement, and streamline administrative tasks. A valuable solution for accomplishing these objectives is Higher Education CRM (Customer Relationship Management). In this blog post, we will delve into the concept of Higher Education CRM, examining its advantages and exploring how institutions can leverage its capabilities to expand enrollments.

What is a Higher Education CRM?

Higher Education CRM is a specialised type of CRM software designed specifically for colleges and universities. It helps institutions manage and analyse interactions with students, teams, and other stakeholders. Higher Education CRM can include features such as contact management, communication tools, marketing automation, and data analytics. The goal of Higher Education CRM is to improve communication and engagement with students, as well as to streamline and automate administrative tasks.

Benefits of Higher Education CRM

1. Lead Management: Higher Education CRM can help institutions track leads and prospective students, and automate follow-up tasks, such as sending information about programs or scheduling campus visits. Know more about Lead Management
2. Marketing Automation: It can be used to automate marketing tasks, such as creating and sending email campaigns or scheduling social media posts, which can help institutions reach more potential students. Know more about Marketing Automation
3. Data Analysis: It can be used to analyse data on student behaviour, such as enrolment or retention rates, which can help institutions make data-driven decisions to improve enrolment.
4. Admissions and Enrolment Management: It can be used to streamline the admissions and enrollment process, by automating tasks such as application processing, acceptance letters, and student onboarding.
5. Student Retention: It can be used to track student progress, predict at-risk students, and take action to improve student retention.
6. Predictive analytics: It can use students’ data to predict their behaviour and likelihood of enrolling in the institution.
7. Chatbots/Virtual Assistants: Higher Education CRM can be used to automate tasks such as scheduling appointments, tracking student complaints, or providing support through chatbots or virtual assistants. Know more about Education Chatbot

How Do Higher Education Institutions Leverage CRM Software?

1. Create Customized Campaigns: Higher Education CRM allows institutions to create targeted campaigns for specific groups of students, such as prospective students or current students. This can help institutions reach the right people with the right message.
2. Streamline the Admissions Process: You can automate tasks such as application processing, acceptance letters, and student onboarding, making the process more efficient and streamlined.
3. Improve Student Retention: Higher Education CRM can help institutions track student progress and predict at-risk students, allowing institutions to take action to improve retention.
4. Maintain Relationships with Alumni: Higher Education CRM can be used to maintain relationships with alumni, by keeping track of their contact information, sending targeted communications, and tracking their engagement with the institution.

Start your journey with Meritto (formerly NoPaperForms)

Leveraging the features and best practices outlined for institutions, you can scale enrolments and improve student retention, Meritto (formerly NoPaperForms) is the industry leader in higher education allowing you to manage, automates and streamline enrolment processes in leading institutions in India.