At Meritto, every update is a step toward redefining how institutions engage, enroll, and empower students. In our latest edition of #illuminateByMeritto, we unveiled powerful new enhancements that bring you closer to enrollment excellence, with a stronger focus on security, smarter automation, and seamless engagement experiences. These enhancements are designed to simplify work for your teams while ensuring every student interaction is meaningful, measurable, and secure.
Here’s a closer look at what’s new:
1. Meritto Secure keeps your data protected, private, and yours
Your data is your most valuable asset, and Meritto Secure ensures it stays that way. Every click, record, and interaction is handled with complete care, backed by globally recognized certifications like GDPR, SOC 2, and ISO/IEC 27001:2013. With Meritto Secure, your institution gets end-to-end data protection, controlled access, and real-time monitoring that ensures your student data always remains protected, private, and entirely yours.
2. Manage all engagements with METS
METS (Meritto Engagement and Transactional System) lets you manage credits across all communication channels: WhatsApp, Email, SMS, Broadcast, Automation, and Mio AI, from one place. Recharge once and use credits anywhere, with real-time logs and reports ensuring full transparency and control.
3. Improve student engagement experiences with WhatsApp Flows
WhatsApp Flows are interactive in-chat forms that open right inside a chat, making it simple for students to share details, preferences, and choices without leaving WhatsApp. Every response is instantly captured and synced in Meritto, helping you move prospects forward effortlessly.
4. Track WhatsApp Template Ratings in real time
Now, you can see how Meta rates your WhatsApp templates: High, Medium, or Low, directly inside Meritto. These real-time indicators help you identify high-performing templates and protect your WABA number by improving message quality and deliverability.
5. Unify every student interaction with Dynamic Activity
We have introduced Dynamic Activity to bring every external student activity into your platform for a single, connected view. It lets you track everything, from website clicks and app downloads to course progress, webinar attendance, and campus visits, all automatically logged and linked to the right record in your CRM. This gives your teams complete context to engage smarter, respond faster, and convert with precision.
6. Automation now lets you do even more, with less
Automation now helps your teams do more, with less effort.
- Automatically update opportunity stages based on student activity.
- Trigger automations instantly from dynamic activities like course completions or form submissions.
- Activate workflows directly from telephony call events in both Lead and Opportunity modules.
These enhancements make every process faster, more responsive, and fully connected across your enrollment journey.
7. Use one-click calling to reach more students
Make calls directly from Meritto without dialing numbers or switching apps. With One-Click Calling, your teams can connect faster through the web or mobile app using their phone’s native dialer. Every call is automatically logged, supports dual calling options, respects role-based permissions, and includes real-time error handling, giving your counselors the speed and flexibility they need to reach more students, faster.
8. Opportunity Manager just got sharper, faster, and more flexible
The Opportunity Manager has leveled up, across customization, reporting, and automation. Let’s look at what’s changed:
1. Create custom tabs in the opportunity profile:
Create custom tabs to organize data by team needs. Admissions can view Application Status, Scores, and Documents in one tab, while Finance can track Fee Status, Due Dates, and Scholarships in another. This keeps everything structured and easy to access without unnecessary scrolling.
2. Bulk Opportunity create & update APIs:
Add or update opportunities instantly with Bulk Create and Bulk Update APIs. Create up to 25 opportunities in real time or update multiple records at once, perfect for syncing data from external systems. Both APIs deliver real-time responses, keeping your CRM accurate and always up to date.
3. Every opportunity field is now a reportable metric:
Track any field from your opportunities directly in Report Builder. Whether it’s course progress, counselor workload, or branch-wise performance, every metric is measurable, giving you clear visibility to make informed, data-driven decisions.
4. Keep your lead and opportunity data in sync, automatically:
Any change made in an Opportunity profile, like status or preference updates, automatically reflects in the Lead profile. This keeps both records in sync, reduces manual work, and ensures data stays consistent across the system.
9. Ensure continuous access and instant verification with Collexo Pixi
Each Collexo Pixi card comes with a dynamic QR code that instantly verifies a student’s real-time status: Active, Inactive, Withdrawn, Graduated, or any custom state you define. And even if a card is lost, administrators can issue a secure, time-bound replacement immediately, ensuring uninterrupted access to classes, hostels, and campus facilities. Verification is instant, hardware-free, and works anywhere a QR can be scanned.
10. Expanded gateways for seamless integrations
Collexo now supports CCAvenue UAE as an additional international payment gateway, allowing institutions to accept payments from applicants across the Middle East in AED and other global currencies. This addition strengthens Collexo’s growing network of regional and international gateways, including Paystack for West Africa, Khalti for Nepal, Sampath Bank for Sri Lanka, and Stripe for global transactions. With CCAvenue UAE, institutions can now collect payments from more regions through trusted, locally supported channels
11. Configure discounts from application form fields
Institutions can now configure custom discounts directly in Collexo based on application form fields such as program, preference, location, marks, or category. All discount rules are centrally managed within Collexo, allowing teams to automate fee adjustments seamlessly and ensure accurate, applicant-specific pricing every time.
Ready to take the next step?
Every update in this edition of #illuminateByMeritto was a reflection of our commitment to meaningful progress. From simplifying tasks to enhancing student experiences, these updates are designed to give you more control, more flexibility, and an experience that’s smarter, simpler, and stronger.
Sound like a fit? Then schedule a call with one of our enrollment experts and see how our purpose-built solutions can lead you to enrollment excellence.
