Why do educational organizations need a
Lead Management Platform?
Traditionally, educational organisations acquire admission leads and inquiries from various sources and manage them across multiple spreadsheets, tools, or point solutions. The absence of a centralized lead management system exacerbates industry-wide issues such as lead leakage and duplication, leading to increased marketing costs and missed opportunities.
Meritto’s Lead Management Platform centralizes all your incoming leads and inquiries on a unified platform, ensuring no lost opportunities with zero lead leakage and duplication. Whether your leads come from online platforms, education fairs, social media, websites, walk-ins, or marketing agencies, Meritto eliminates duplication through primary, secondary, and tertiary source attribution. Empower your teams to effortlessly monitor lead source performance, verify leads, prioritize engagement, optimize lead nurturing workflows, and drive seamless admissions with the Meritto Mobile app. This significantly enhances what matters most in your admission cycle – growing enrollments.
Ensure zero lead leakage
Every lead represents a valuable business opportunity. Centralize all your leads and inquiries from multiple sources onto a powerful, single-view dashboard for seamless management. Capture primary touchpoints from all lead sources, including websites, social media, marketing agencies, walk-ins, and education fairs, ensuring no lead is lost and maximizing cost efficiency.
Centralize all your leads on one unified platform
Bring all your leads together on a unified platform—capturing walk-ins as well as leads generated through offline activities across campuses, branches, centers, and cities. Meritto’s Lead Centralization Module eliminates duplicity and provides real-time visibility into a student’s complete history. Data from various campuses, branches, or centers is automatically accessible to the Head Branch without the need for manual data transfer. Capture leads and inquiries in real-time from all your online and paid lead generation sources, incoming calls, social media, digital agencies, and more. Additionally, allow individual campuses, branches, or centers to upload offline data directly to the centralized repository.
Widget
Embed smart widgets or enquiry forms anywhere on your website to capture every lead/ enquiry.
Social Media
Capture leads/ enquiries from social media campaigns directly on the platform.
Calls
Quickly add all incoming calls/ phone enquiries as leads and integrate your cloud telephony providers.
Publishers or Digital Agencies
Get leads/ enquiries directly from publishers / digital agencies via redirection to your website or an API integration.
Education Chatbot
Convert website visitors into leads and tehn into enrollments with Niaa, our purpose-built Education Chatbot.
Offline Campaigns
Upload all offline leads/ enquiries acquired from walk-ins, education fairs, seminars, etc.
Eliminate lead duplication
When educational organizations acquire leads and inquiries from multiple sources, there is a high likelihood of receiving the same lead multiple times. Meritto eliminates lead duplication by capturing and tracking inquiries across three levels—primary, secondary, and tertiary source attribution. This ensures that your team can monitor lead source performance, optimize lead nurturing workflows, and facilitate seamless admissions without relying on traditional sales CRMs, ERPs, or third-party point solutions. Enhance your team’s productivity at both individual and branch/campus levels, ensuring no two admission counselors or sales representatives are engaging with the same prospect.
Distribute Leads efficiently to
eliminate Lead Leakage
For a smooth nurturing process, having a single view of all the leads is not enough. Distribution of leads requires you to know your leads better, segment them based on numerous criteria, and then, allocate them to the right counsellor.
Innovative source tracking for zero lead duplicity
Meritto introduces industry-first, non-editable source attribution, ensuring full transparency and accountability in your admission process. The CRM captures lead and inquiry sources from the very first touchpoint as the Primary source, followed by Secondary, Tertiary, and beyond. This allows you to track multiple source levels without the need to upload leads or inquiries multiple times, completely eliminating lead duplication. Dynamic source attribution by Primary, Secondary, and Tertiary sources helps you accurately identify top-performing channels, enabling you to optimize your marketing ROI efficiently.
Auto-verify leads to optimize your efforts
Boost your team’s productivity by focusing their efforts on nurturing only high-quality leads and inquiries through Meritto’s exclusive ‘Student Intent Verification.’ All leads centralized within the Meritto platform are automatically verified via email or SMS, filtering out high-quality, genuine prospects. This enables your team to concentrate on leads with strong intent, ultimately driving higher conversions. Low-intent leads or inquiries can be further allocated to branch or center-level nurturing teams using marketing automation, ensuring a more efficient lead management process.
Ensure quality lead flow from publisher APIs
Enhance the quality of leads and inquiries entering your system with the Dynamic Lead Flow Algorithm. Simply set a minimum verification rate for leads as a benchmark, and watch the quality of your leads improve dynamically each day. This allows you to assess the authenticity of the lead generation source and adjust the number of leads shared via APIs based on their quality, ensuring a consistent flow of high-quality leads into your system.
Manage your leads on the go with Mobile App
Whether your admission counsellors or sales representatives are working from home, on the ground, at education fairs or on campus, they can easily upload all the leads/ enquiries through a quick lead or get a QR code scanned by prospects. Everything is just a tap away!.
Quickly apply your go-to filters for efficient lead nurturing
With Quick Filters in Meritto’s CRM, you can accelerate your lead nurturing process effortlessly. With easy access to filters at the forefront, you can apply the most frequently used ones in seconds, accelerating your nurturing workflow. This intuitive feature ensures your team can quickly tap into essential insights they need, allowing them to stay focused on what truly matters—connecting with leads and maximizing productivity.
Prioritise Engagement with Advanced Filters
Once you’ve acquired your leads, it’s time you make the most of them. Run an advanced search based on the multiple Advanced Filters ranging from field characteristics, source, last activity, payment status and so much more. Save the filters that you have set so you can revisit your prospects again anytime with a single click.
Nurture your leads efficiently to convert more
Personalise nurturing and engage with your prospects through multiple touch points via
marketing automation. Intelligent nudges built into the platform decrease your response time and
ensure that your team intervenes, at the right time. Deliver engaging omni-channel communication
that helps you nurture your prospects, amplify your brand, and shorten the enquiry to enrolment
journey.
Read more about Lead Nurturing
Reassign your student leads to the right hands, fast and easy
Effortlessly reassign student leads to the right team members with Bulk Lead Reassignment. Whether based on stage, course, or other criteria, you can quickly distribute leads among counselors, boosting your team’s productivity. You can also customize the reassignment process to suit your needs—add new owners, and replace existing ones, ensuring none are unattended and every opportunity is maximized—all while receiving real-time updates and maintaining full visibility over your lead management.
Hear from our partners
Meritto has been a big boon for driving accountability with our online content partners who run admission campaigns for us. With the attribution analysis possible through Meritto, we have a real time view on the number of verified leads and completed applications coming from each online partner. This helps us measure the effectiveness of each partner and take informed pricing decisions. Read more
- Dr. Himadri Das, Director General, International Management Institute, New Delhi
Most often than not, we tend to mix-up our process flow. NPF helped us in this as it had predefined set processes that also reduced the use of additional manpower at places. Read more
- Abhay Chebbi, Director Admissions, Alliance University
The onboarding process was quite surprising; as we expected it to take time and effort but guess what: the seamlessness is more than just a thought. It is a practice, a design embedded in the product and the transition from there on has been quite phenomenal: we were up and running in no time. Admissions are complex, and it would be, for anyone without a solution meant to solve the problems that come with it. We are glad we have found our solution: Meritto. Read more
- Gulshan Sehgal, Strategy, Marketing and Admissions Advisor, IIHMR University
The various modules and dashboards that they have developed to meet our requirements, provide us with ease of working and clarity in campaign management. This has enabled my team to keep a control on our various lead and application sources on a real-time basis. We hope that they will continue to grow and revolutionize the education industry. Read more
- Dr. Laxmi Mohan, Director Marketing, ITM University
| Features | Meritto Lead Manager | Other Lead Managers |
|---|---|---|
| Lead Centralization |
Yes |
Yes |
Primary, Secondary & Tertiary Attribution of Sources |
Yes |
No |
| Editable Lead Source |
No |
Yes |
| Smart Widgets |
Yes |
Limited |
| Lead Verification |
Yes |
No |
Lead Distribution Models |
Yes |
Limited |
| User Privacy Control |
Yes |
No |
| Segmentation |
Yes |
Limited |
| Raw Data Module |
Yes |
No |
| Lead Score |
Yes |
Yes |
| Lead Strength |
Yes |
No |
| Dynamic Lead Flow Algorithm |
Yes |
No |
| Advanced Lead Allocation |
Yes |
No |
| Reporting & Analytics |
Yes |
Limited |
| Mobile App |
Yes |
Basic |
